GMA, ABS-CBN claim lead in January 2020 ratings game

RIVALS GMA Network Inc. and ABS-CBN Corp. claimed separately on Tuesday that they dominated the nationwide ratings game in the first month 2020.

In a statement, the Gozon-led broadcaster, citing data from Nielsen, said it “reclaimed” the top spot in the nationwide ratings for January, after posting 34.7 percent in the National Urban Television Audience  Measurement (Nutam), a few points higher than the 31.7 percent of its competition.

GMA also recorded a 36.7-percent total day people share in Urban Luzon last year, outscoring the 29.1-percent share of ABS-CBN. In Mega Manila, it scored an average of 37.1 percent versus the Lopez-led network’s 27-percent share.

Urban Luzon accounts for 72 percent of all urban TV viewers in the country, while Mega Manila represents 57 percent of all urban households in the Philippines.

GMA, likewise, led the morning block at 28.8-percent share, beating ABS-CBN’s 27.4 percent. It also won in the afternoon block at 37.7 percent versus its competitor’s 31.4 percent, and the evening block, where it recorded an average audience share of 34.8 percent versus the competitor’s 33.6 percent.

Similarly, more GMA shows made it to NUTAM’s list of top programs for January. Kapuso Mo, Jessica Soho (KMJS), which was the undisputed number one show in 2019, still remained in the top spot.

GMA also took the lion’s share in the Urban Luzon and Mega Manila top programs lists where it respectively grabbed 19 and 20 spots out of the overall top 30.

Aside from KMJS, the Network’s ratings drivers for January were Magpakailanman, 24 Oras, Pepito Manaloto, Daig Kayo ng Lola Ko, Daddy’s Gurl, The Gift, Beautiful Justice, Anak ni Waray vs. Anak ni Biday, Amazing Earth, One of the Baes, Prima Donnas, Eat Bulaga, Kapuso Movie Night, The Boobay and Tekla Show, 24 Oras Weekend, Unang Hirit, Mars Pa More, Magkaagaw, Wowowin, Bubble Gang, Saksi, Madrasta, Tadhana, Wish Ko Lang, and Imbestigador.

ABS-CBN’s claim

In a separate statement, ABS-CBN said it continued to be the No. 1 network in the country with an average national audience share of 38 percent versus its rival’s 32-percent share in January, citing data from Kantar Media.

The Lopez-led entertainment and multimedia conglomerate also claimed leadership in Metro Manila and Mega Manila, where it scored an average audience share of 38 percent and 32 percent, respectively, against GMA’s 27 percent and 33-percent share.

ABS-CBN also attracted more viewers than GMA in other areas. It won the ratings game in Total Luzon with an average total-day audience share of 34 percent, versus GMA’s 35 percent, in Total Visayas with 49 percent versus GMA’s 27 percent, and in Total Mindanao with 44 percent, versus GMA’s 28 percent.

ABS-CBN also claimed it fared better against GMA in all time blocks. In the morning block it scored an average share of 34 percent versus its rival’s 27 percent, while maintaining its lead in the noontime block at 37 percent versus the competition’s 33 percent, and the afternoon block at 39 percent versus its rival’s 37 percent.

It also sustained a 41-percent share in the primetime block versus the Gozon-led network’s 33-percent share.

The prime-time block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN’s Primetime Bida programs continued to draw a large viewership across the country. FPJ’s Ang Probinsyano topped the list of most watched programs, followed by Make It With You and A Soldier’s Heart and the recently concluded Starla and The Killer Bride.

Other Kapamilya shows that ranked in the top 10 were TV Patrol, Tonight with Boy Abunda, Bandila, Home Sweetie Home: Extra Sweet, Your Moment, Maalaala Mo Kaya, I Can See Your Voice, Rated K: Handa Na Ba Kayo?, The Haunted, Gandang Gabi Vice, Umagang Kay Ganda, Magandang Buhay, It’s Showtime, Ipaglaban Mo, Kadenang Ginto, Sandugo, SOCO, Kuha Mo and Pamilya Ko.

GMA bases its claims to leadership from Nielsen data, which has a nationwide sample size of 3,500 urban and rural homes.

The Lopez-led network sources its data from Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.

https://businessmirror.com.ph/2020/02/05/gma-abs-cbn-claim-lead-in-january-2020-ratings-game/