Tuesday, September 30, 2014

Manila Broadcasting Company Profile

COMPANY PROFILE
A HISTORY OF LEADERSHIP
Manila Broadcasting Company (MBC) is the largest radio network in the Philippines under the umbrella organization of Fred J. Elizalde Group of Companies and MediaQuest Holdings, Inc., a wholly owned subsidiary and part of the beneficial trust fund of the Philippine Long Distance Telephone Company headed by business tycoon Manuel V. Pangilinan. MBC network covers virtually every city, province, town and municipality in the Philippine archipelago. MBC operates under seven (7) different programming formats namely: DZRH, UNTV Radyo La Verdad 1350, Win Radio, Love Radio, Yes FM, Easy Rock, Hot FM, Wish FM, Aksyon Radyo and Radyo Natin.
Its flagship AM station, DZRH is the Philippines’ 1st and the oldest radio station. It is also the only nationwide, via satellite, AM station in the country, while its flagship FM station, Love Radio is the current #1 FM station in radio ratings in Metro Manila and several key cities around the country. Love Radio, YES FM and Easy Rock are the three top-rated FM network in the country today. Love Radio utilizes an adult contemporary music format, which combines new chart-topping hits with familiar songs that are acknowledged as timeless favorites in order to attract listeners from virtually every age and economic background. On the other hand, Hot FM is the Company’s provincial pop format FM station. It commands a solid following among the youth market. Aksyon Radyo is a radio network of provincial AM stations that focuses in news/talk format as provincial AM stations in key cities using predominantly local dialects. The company also operates Radyo Natin, the largest network of community radio stations with over 100 small FM stations throughout the country.
As part of MBC’s integrated media approach, the longest running AM radio station is now on television. RHTV is a 24-hour cable news channel that can be seen on several cable television affiliates nationwide as well as on live internet TV streaming.
Everyday, millions of Filipinos tune in to the MBC network, for the freshest news, hard hitting commentaries, award winning entertainment, timely and educational information and the most popular music hits.