In a statement, ABS-CBN said it recorded an average audience share of 44% in October versus GMA’s 31%, based on Kantar Media data.
Citing data from Nielsen TV Audience Measurement, GMA said it posted an average total day people audience share of 41.1% in the National Urban Television Audience Measurement (NUTAM), while ABS-CBN’s share stood at 37.2%.
ABS-CBN said Kantar Media uses a nationwide sample size of 2,610 urban and rural homes, while GMA said Nielsen surveyed “approximately 900 more homes” than its rival.
The Lopez-led media company said it continued to lead in the primetime block (6 p.m. to midnight) with an average audience share of 48%, compared to GMA’s 31%.
ABS-CBN said it widened its lead in Metro Manila, with an average audience share of 42% against GMA’s 25%. Among Mega Manila households, ABS-CBN’ share reached 36% versus GMA’s 33%.
FPJ's Ang Probinsyano led the 10 highest rating programs in October with an average national TV ratings of 43.6 percent. Nine out of 10 shows were produced by ABS-CBN.
Also in the top 10 most watched programs are TV Patrol, Ngayon at Kailanman, The Kids’ Choice, Wansapanataym, Home Sweetie Home, Meteor Garden, Halik, Tonight with Boy Abunda, Bandila, Umagang Kay Ganda, Magandang Buhay, new late-morning drama series Playhouse, It’s Showtime, the just-concluded drama series Sana Dalawa ang Puso, Asintado and Araw Gabi, new afternoon drama series Kadenang Ginto and Los Bastardos, Ipaglaban Mo, MMK, Rated K, I Can See Your Voice and Gandang Gabi Vice.
Meanwhile, GMA said it dominated the evening block with 41.3% audience share versus ABS-CBN’s 39.3%.
GMA said it registered an average total day people audience share of 46.9% in Urban Luzon against ABS-CBN’s 30.9%. In Mega Manila, GMA saw an average total day people audience share of 49.1%, while its rival registered a 28.1% share.
GMA also kept its advantage in NUTAM's list of top-rating programs with Kapuso Mo, Jessica Soho still reigning as the most watched Kapuso program nationwide and followed by Daddy's Gurl, which features the phenomenal father-daughter tandem of Vic Sotto and Maine Mendoza.
Consistent ratings drivers for the month were Pepito Manaloto, 24 Oras, Studio 7, Onanay, Daig Kayo ng Lola Ko, Magpakailanman, Victor Magtanggol, Amazing Earth, Inday Will Always Love You, 24 Oras Weekend, Wowowin, Pamilya Roces, Bubble Gang, Saksi, Eat Bulaga, Imbestigador, Tadhana, My Special Tatay, Ika-5 Utos, The Stepdaughters and Asawa Ko Karibal Ko.
https://www.bworldonline.com/abs-cbn-gma-continue-fight-for-tv-ratings/
