In this case some TV broadcasters have to remove TV logos (like ABS-CBN, TV5 & GMA) before staring a commercial break. Also, all commercial content and advertisements will be start (right after for most TV shows will break) before or after TV program announcements/etc.
Since television was introduced to the Philippines in 1953, they used imported TV advertisements until 1960, the same way in which they used in billboard advertisements during the American period. In the 1960,P&G paved their way to start the first local TV Ad.
In 1966, when the Philippine TV turned from black-and-white to color, Colgate-Palmolive was the first to advertise in color.
Television advertising's production cost has become more expensive in the Philippines. The requirements for the TV advertisement to be broadcast (just like in some countries) are: Film degradation, the styles of the music score (arrangement), film angles, B&W or colored, hair styles, the manner the advertisement was presented and the scriptwriting.
From 1983 onwards, cigarette advertisements on TV have had a warning at the end of the advertisement. It says:
Meanwhile, advertisements for alcoholic beverages contain the "DRINK RESPONSIBLY" (formerly "Uminom lang ng tama", then "DRINK MODERATELY") message at the end.
Other messages posted at the end of television advertisements using the last frame are:
Since television was introduced to the Philippines in 1953, they used imported TV advertisements until 1960, the same way in which they used in billboard advertisements during the American period. In the 1960,P&G paved their way to start the first local TV Ad.
In 1966, when the Philippine TV turned from black-and-white to color, Colgate-Palmolive was the first to advertise in color.
Television advertising's production cost has become more expensive in the Philippines. The requirements for the TV advertisement to be broadcast (just like in some countries) are: Film degradation, the styles of the music score (arrangement), film angles, B&W or colored, hair styles, the manner the advertisement was presented and the scriptwriting.
From 1983 onwards, cigarette advertisements on TV have had a warning at the end of the advertisement. It says:
- From 1983 to 1984: "Government Warning: Cigarette smoking is hazardous to your health".
- From 1984 to November 30, 1990: "Government Warning: Cigarette smoking is hazardous to health".
- From July 1, 1993 to 1994: "Government Warning: Cigarette smoking is dangerous to health".
- Since 1994 to present: "Government Warning: Cigarette smoking is dangerous to your health".
Meanwhile, advertisements for alcoholic beverages contain the "DRINK RESPONSIBLY" (formerly "Uminom lang ng tama", then "DRINK MODERATELY") message at the end.
Other messages posted at the end of television advertisements using the last frame are:
- "NO APPROVED THERAPEUTIC CLAIMS" or "MAHALAGANG PAALALA: ANG (insert name of product) AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANUMANG URI NG SAKIT." - for food/dietary supplements,
- "If symptoms persist, consult your doctor/physician." - for prescription medicines,
- "A Proud Member of BancNet, Member: PDIC. Maximum deposit insurance for each depositor ₱500,000, PANA Truth in Advertising" - for banks,
- "The use of milk supplements must only be upon the advice of health professionals. The unnecessary and improper use of this product may be dangerous for your child's health." (followed by the vernacular version of this message and "EO51 CA No. 041 s. 2013" - Executive Order 51: ADOPTING A NATIONAL CODE OF MARKETING OF BREASTMILK SUBSTITUTES, BREASTMILK SUPPLEMENTS AND RELATED PRODUCTS, PENALIZING VIOLATIONS THEREOF, AND FOR OTHER PURPOSES") - for milk supplements. formerly:
- "Breastmilk is still best for babies"
- "Breastmilk is best for babies up to 2 years"
- "Breastmilk is the best for babies up to 2 years"
- "Breastmilk is the best for babies up to 2 years of age and beyond"
- "A message from (agency/ies of concern), PIA, KBP and this station" - for PSAs,
- "Political advertisement paid for (candidate/party and address) by (donor and address)" - for political ads.
