ABS-CBN retains lead but GMA 7 recaptures nationwide urban ratings

By JAMES A. LOYOLA

The ratings competition heats up in January with ABS-CBN retaining the nationwide lead but rival GMA Network has reclaimed the top spot for urban areas in the country.

ABS-CBN said it opened 2020 with a TV audience share of 38 percent compared to GMA’s 32 percent in January, according to data from Kantar Media.

The network kept its firm grip of all time blocks, remaining the leader during primetime with 41 percent as GMA earned 33 percent; in the morning with 34 percent versus GMA’s 27 percent; at noontime with 37 percent versus GMA’s 33 percent; and in the afternoon with 39 percent versus GMA’s 37 percent.

ABS-CBN’s Primetime Bida programs continued to draw a large viewership across the country. FPJ’s Ang Probinsyano topped the list of most watched programs, followed by Make It With You and A Soldier’s Heart and the recently concluded Starla and The Killer Bride.

Other Kapamilya shows that ranked in the top 10 were TV Patrol, Tonight with Boy Abunda, Bandila, Your Moment, Maalaala Mo Kaya, I Can See Your Voice, Rated K: Handa Na Ba Kayo?, The Haunted, Gandang Gabi Vice, Umagang Kay Ganda, Magandang Buhay, It’s Showtime, Ipaglaban Mo, Kadenang Ginto, Sandugo, SOCO, Kuha Mo and Pamilya Ko.

On the other hand, GMA begins on a high note as latest data from Nielsen TV Audience Measurement show that for January 2020, it got an average total day people audience share of 34.7 percent in the National Urban Television Audience Measurement (NUTAM), outscoring ABS-CBN’s 31.7 percent.

GMA’s said its NUTAM victory was a result of its impressive performance across all day parts. Providing a head start in the morning block, GMA recorded 28.8 percent people audience share versus competition’s 27.4 percent.

Its afternoon block brought in the biggest lead with 37.7 percent as against ABS-CBN’s 31.4 percent. In the evening block, which includes the hotly contested primetime slot, the GMA posted 34.8 percent while its rival network got 33.6 percent.

GMA said it also ruled in all time blocks with wider margins in both Urban Luzon and Mega Manila, which respectively account for 72 and 57 percent of all urban viewers in the country.

GMA registered an average of 36.7 percent total day people audience share in Urban Luzon; beating ABS-CBN’s 29.1 percent.

With official data from January 1 to 25, GMA kept its winning streak in Mega Manila with 37.1 percent, which was way ahead of ABS-CBN’s 27 percent.

Similarly, more GMA shows made it to NUTAM’s list of top programs for January. Kapuso Mo, Jessica Soho (KMJS), which was the undisputed number one show in 2019, still remained in the top spot.

GMA also took the lion’s share in the Urban Luzon and Mega Manila top programs lists where it respectively grabbed 19 and 20 spots out of the overall top 30.

Aside from KMJS, the Network’s ratings drivers for January were Magpakailanman, 24 Oras, Pepito Manaloto, Daig Kayo ng Lola Ko, Daddy’s Gurl, The Gift, Beautiful Justice, Anak ni Waray vs. Anak ni Biday, Amazing Earth, One of the Baes, Prima Donnas, Eat Bulaga, Kapuso Movie Night, The Boobay and Tekla Show, 24 Oras Weekend, Unang Hirit, Mars Pa More, Magkaagaw, Wowowin, Bubble Gang, Saksi, Madrasta, Tadhana, Wish Ko Lang, and Imbestigador.

https://business.mb.com.ph/2020/02/04/abs-cbn-retains-lead-but-gma-7-recaptures-nationwide-urban-ratings/