Tuesday, July 3, 2018

GMA Network posts wider ratings lead in June

Media giant GMA Network increased its nationwide ratings lead in June after tallying strong ratings performance across all timeblocks based on the latest data from the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement.

From June 1 to 30 (with June 24 to 30 based on overnight data), GMA posted a total day people audience share average of 41.6 percent in the National Urban Television Audience Measurement (NUTAM), which was ahead of ABS-CBN's 38.3 percent.

Further, the Network led across all day parts in NUTAM. In the morning block, GMA recorded a 37.2 percent people audience share versus ABS-CBN’s 37 percent.

GMA’s strong showing continued in the afternoon block with 42.9 percent, beating competition’s 38.6 percent.

In the evening block, GMA posted an average of 42.6 percent while its rival network only managed to get 38.6 percent. 

The Kapuso Network likewise ruled across all day parts in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.

In Urban Luzon, GMA registered an average total day people audience share of 46.4 percent; way ahead of ABS-CBN’s 32.6 percent.

Similarly in Mega Manila (with official data from June 1 to 23), GMA again dominated competition with an average total day people audience share of 48.1 percent versus rival network’s 29.5 percent.

More Kapuso shows also made it to the list of top-rating programs in NUTAM with Kapuso Mo, Jessica Soho (KMJS) securing its spot as the most watched Kapuso program nationwide.

Joining KMJS were Pepito Manaloto, Kambal, Karibal, 24 Oras, Magpakailanman, The Cure, Inday Will Always Love You, 24 Oras Weekend, and newly-launched program Amazing Earth.

Also included in the list were Lip Sync Battle Philippines, Daig Kayo ng Lola Ko, GMA Blockbusters, Imbestigador, Wowowin, Sunday Pinasaya, Bubble Gang, Saksi, Eat Bulaga, My Guitar Princess, Tadhana, The Stepdaughters and Contessa.

Kapuso programs also dominated the Urban Luzon and Mega Manila lists, respectively taking 23 and 25 spots out of the top 30.

Further, GMA’s flagship AM radio station Super Radyo DZBB was also hailed as the listeners’ number one choice in Mega Manila proving GMA’s dominance both in TV and radio.


Based on the most recent data from Nielsen Radio Audience Measurement. June ratings data show DZBB posting a total week average audience share of 39.6 percent, winning over DZMM’s 30.5 percent and DZRH’s 12.7 percent.


From Monday to Friday, DZBB’s ratings dominance was driven by its topnotch delivery of news and fearless commentaries through “Saksi sa Dobol B” anchored by Mike Enriquez; “Sino?” with Mike, Arnold Clavio, and Ali Sotto; “Super Balita sa Umaga Nationwide” with Mike and Joel Reyes Zobel; and “Dobol B Balitang-Balita” anchored by Melo del Prado.


Meanwhile, DZBB also kept listeners tuned to its weekend line-up through its public service program “MMDA sa GMA” hosted by Orly Trinidad in partnership with MMDA; “Super Balita sa Umaga Saturday and Sunday Edition” with Sam Nielsen and Cecil Villarosa; “Super Radyo Nationwide” with Francis Flores, “Buena Manong Balita” presented by Rowena Salvacion, “Boses ng Balita” with Benjie Alejandro, “I M Ready sa Dobol B” with Nathaniel Cruz and “Ladies Room” with Norilyn Temblor and Tootie.


Radio GMA’s flagship FM station Barangay LS 97.1 was hailed as the number one choice of listeners in Mega Manila according to the latest survey of Nielsen Radio Audience Measurement.


Barangay LS captivated the hearts of more listeners in Mega Manila for the month of June with an average audience share of 29.5 percent, which was driven by its variety of programs and wacky bunch of DJs.


Meanwhile, viewers can now enjoy a more colorful, more vibrant, and clearer viewing experience as GMA Network’s digital TV signal now covers all parts of Metro Manila as well as nearby provinces of Cavite, Laguna, Rizal, Bulacan, Bataan, Nueva Ecija, and Pampanga. GMA-7 and GMA News TV’s digital broadcast can be accessed by simply rescanning the channels through their digital TV boxes.


Their sub-channels are available soon: Dobol B sa TV (News and Information), KiliTV (Airing reruns of GMA comedy shows or acquired (like John En Marsha, Iskol Bukol, etc.), airing originals and stand-ups), GMABest (reruns of GMA classics from 80s to 2010s), HOAtv (featuring asian drama shows, movies, reruns and acquired), GMAPlay (A dedicated channel for Kids and Teens; reruns of anime and cartoons), KMF (Kapuso Movie Festival) and QTV (All about lifestyle and women channel). QTV is also under CityNet Marketing and Productions, Inc.

Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.

In 2017, Nielsen TV Audience Measurement increased its client pool to a total of 41 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 blocktimers; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.

End of ratings war?

THE ratings war between network giants ABS-CBN and GMA has been going on for quite a while with both camps claiming nationwide leadership based on their respective ratings data providers.

ABS-CBN swears by the figures provided by Kantar Media, which supports its claim of nationwide ratings supremacy. Kantar, according to ABS-CBN, is a leading TV audience measurement provider.

GMA’s nationwide ratings leadership, on the other hand, is based on Nielsen Philippines data. Further, GMA has long been claiming that Nielsen is the more trusted ratings data provider in the industry. 

Will the ratings war end should rumors prove true that ABS-CBN will begin tapping the services of Nielsen? If that indeed happens, then will it mean the real ratings winner between the two warring networks will be known? Let’s wait and see