GMA Network’s nationwide TV ratings success continues in August

GMA Network kept its dominance in the nationwide television ratings competition based on the latest data from Nielsen TV Audience Measurement, the industry’s widely-trusted ratings service provider.

From August 1 to 31 (with August 26 to 31 based on overnight data), the Kapuso Network registered an average total day people audience share of 42.6 percent in the National Urban Television Audience Measurement (NUTAM), beating ABS-CBN's 36.2 percent.

Viewers continued to prefer GMA more than its rival network as the Network widened its lead anew across all day parts. In the morning block, GMA garnered 38.9 percent people audience share versus ABS-CBN’s 34.2 percent.

GMA’s biggest lead was in the afternoon block as it tallied a 44.3 percent audience share, which toppled ABS-CBN’s 34.9 percent.

Continuing well in the evening block, GMA posted an average of 43 percent as against ABS-CBN’s 37.9 percent.

The Kapuso Network also remained as the ratings frontrunner in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.

GMA recorded an average total day people audience share of 48 percent in Urban Luzon, while ABS-CBN only managed to get 30.2 percent.

With official data from August 1 to 25, the Kapuso Network gained an average total day people audience share of 49.4 percent in Mega Manila which was way ahead of competition’s 27.7 percent.

In NUTAM’s list of top-rating programs, GMA bagged 7 spots out of the top 10 with “Kapuso Mo, Jessica Soho” (KMJS) still reigning as the most watched Kapuso program.

Following KMJS were “Kambal, Karibal,” “Pepito Manaloto,” “24 Oras,” “Victor Magtanggol,” “Onanay,” and “Magpakailanman.”

Completing the Network’s list of ratings drivers for August were “The Clash,” “Daig Kayo ng Lola Ko,” “Amazing Earth,” “Inday Will Always Love You,” “Bubble Gang,” “Saksi,” “24 Oras Weekend,” “Contessa,” “The Stepdaughters,” “Hindi Ko Kayang Iwan Ka,” “Wowowin,” “Imbestigador,” “Eat Bulaga,” “Sunday Pinasaya,” and “Kapuso Movie Night.”

GMA Network likewise dominated the list of top programs in Urban Luzon by taking 9 out of 10 spots while GMA swept Mega Manila’s top 10 list.

Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.

In 2018, Nielsen TV Audience Measurement's client pool covers a total of 34 clients/subscribers consisting of 8 local TV networks including ABS-CBN, TV5, Aksyon TV, CNN Philippines, and Viva Communications Inc., among others; 3 regional clients; 2 blocktimers; and 21 agencies (17 media agencies, 3 consulting agencies, 1 digital agency).

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Why DMW is limiting exposure to PHL offshore gaming operators

By Arra B. Francia, Reporter

D.M. WENCESLAO & Associates, Inc. (DMW) is limiting its exposure to Philippine Offshore Gaming Operators (POGOs) to around 30% of the company’s tenant mix in the Bay Area.

“We’re in the entertainment area, we’re focusing at somewhere between 30%. We just don’t want to be exposed to one specific industry,” DMW Chief Executive Officer Delfin Angelo C. Wenceslao told reporters after a tour of the company’s mixed use estate called Aseana City in Parañaque last Friday.

Mr. Wenceslao noted majority of their tenants are traditional companies, consisting of shipping, logistics, manning, and banks. These types of firms occupy around 50 to 60% of DMW’s existing office space in Aseana City.

Meanwhile, Business Process Outsourcing (BPO) firms account for around 20-30%. Mr. Wenceslao said the buildings in the pipeline in Aseana City are mostly targeted towards BPOs, since they are built with the highest specifications and provisions for telco, data, and back-up power, among others.

DMW will be developing nine projects in Aseana City in the next five years. This includes three residential developments with a total saleable floor area of 88,000 square meters (sq.m.), the first of which called Pixel Residences is due for completion in October 2019. The other six projects will be commercial areas spanning 280,000 sq.m.

DMW previously disclosed that it will be spending P11 billion until 2020 for these projects.

To-date, DMW has seven completed projects in Aseana City, with a total leasable floor area of 59,027 sq.m. Among these are commercial projects called Aseana One, Aseana Two, Aseana Three, Aseana Town Center, and Aseana Square, all of which are already fully leased out.

The company recently broke ground for its fourth office building, 8912 Aseana Avenue which will offer around 68,900 sq.m of gross leasable area. The 15-storey building will have retail, office, and parking components.

For the residential segment, DMW is set to launch its next project with a total of 670 units offering units ranging from studio to three-bedroom units.

Aside from its own projects, the company has also leased out parcels of land in Aseana City to other companies, including Ayala Land, Inc. (ALI).

The Ayala-led property developer is currently developing 9.5 hectares of land in the area for Ayala Malls Bay Area, which will house a mall with supermarket operator Landmark, ALI’s homegrown hotel brand Seda, as well as office spaces. The project stands across integrated resort and casino City of Dreams Manila.

DMW has asked locators and developers inside Aseana City to build arcade walkways and canopies where necessary, for their employees and the public.