Tuesday, October 20, 2020
China's state broadcaster CCTV would adopt new logos
From January 6, 2015, the news channel will appear in the early morning hours of the new version of the promotional video, at the same time in the news channel in the early morning hours of the program reels, credits and promotional videos appear single-line CCTV logo, this logo is only CCTV internal promotional logo, not Official launch of the station logo; On January 1, 2016, CCTV’s Chinese International Channel officially launched the new version of the station logo promotional video and corner logo; on August 27, 2017, on the opening day of the Tianjin National Games, CCTV Sports Channel, Sports Event Channel A single-line CCTV logo appears in the title of the event (including "Sports News" and other columns) during the National Games. Prior to this, except for news channels, all other CCTV channels' promotional videos (such as program previews and public service advertisements) have all adopted the single-line CCTV logo. In recent years, single-line CCTV logos have also begun to appear on CCTV reporter microphones. However, after the successive revisions of the CCTV channels in October 2019, the channels that originally used the new red dot package (such as CCTV-4, CCTV-5) and the ending version of CCTV-13 were restored to use double Line CCTV. However, at present, major special programs, brand and public service advertisements, and CCTV's official website still use the new version of the logo as promotional signs.
On December 31, 2016, in response to the official launch of China Global Television Network, "CCTV-NEWS", "CCTV-Français", "CCTV-Español", "CCTV-العربية", "CCTV-Pусский" and "CCTV-9 The logo of "Documentary" was changed to the new single-line logo of "CGTN", "CGTN Français", "CGTN Español", "CGTN العربية", "CGTN Pусский" and "CGTN Documentary". The CGTN logo font is the same as the new CCTV logo. The single-line logo is consistent. There is no mark in the upper right corner of the HD signal of all CGTN channels, but the CGTN logo in the upper left corner is small and fully adapts to the 16:9 format; instead, the logo in the upper left corner of the SD signal is too large and stretched, and the logo of the HD signal The location scale is a bit biased.
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