GMA Network still ahead in nationwide TV ratings

Media giant GMA Network maintained its nationwide ratings advantage based on the latest data from Nielsen TV Audience Measurement, the industry’s widely-trusted ratings service provider.

For the full month of April (with April 22 to 30 based on overnight data), GMA registered an average of 39.7 percent total day people audience share in the National Urban Television Audience Measurement (NUTAM), ahead of ABS-CBN’s 38.6 percent.

The Network continued to dominate NUTAM’s morning block with a people audience share of 37.9 percent beating ABS-CBN’s 33.4 percent. GMA likewise led in the afternoon block with 41.6 percent as against its rival’s 37.8 percent.

GMA, meanwhile, reigned supreme across all day parts in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.

The Kapuso Network maintained a double-digit margin in Urban Luzon with an average total day people audience share of 44.2 percent versus competition’s 33.2 percent.

Likewise in Mega Manila (with official data from April 1 to 21), GMA was clearly ahead of the competition with 45.8 percent total day people audience share, while ABS-CBN only managed to get 30.5 percent.

Kapuso shows also took majority of the spots in NUTAM’s list of top-rating programs with "Kapuso Mo, Jessica Soho" (KMJS) as the most watched GMA program last month.

Following "KMJS" were "Kambal, Karibal", "Magpakailanman", "Pepito Manaloto", and "24 Oras".

Newly-launched primetime series "The Cure" immediately made it to the top 30 list joining "Sherlock Jr.", "The One That Got Away", "Bubble Gang", "Saksi", "Lip Sync Battle Philippines", "24 Oras Weekend", "Daig Kayo ng Lola Ko", "Eat Bulaga", "Contessa", "Imbestigador", "Wowowin", and "The Stepdaughters".

GMA also dominated the Urban Luzon and Mega Manila lists, claiming 20 spots out of the top 30 programs in both areas.

Further, GMA’s flagship AM radio station Super Radyo DZBB was also hailed as the listeners’ number one choice in Mega Manila proving GMA’s dominance both in TV and radio.

Based on the most recent data from Nielsen Radio Audience Measurement. April ratings data show DZBB posting a total week average audience share of 34.3 percent, winning over DZMM’s 29.5 percent and DZRH’s 14.2 percent.

From Monday to Friday, DZBB’s ratings dominance was driven by its topnotch delivery of news and fearless commentaries through “Saksi sa Dobol B” anchored by Mike Enriquez; “Sino?” with Mike, Arnold Clavio, and Ali Sotto; “Super Balita sa Umaga Nationwide” with Mike and Joel Reyes Zobel; and “Dobol B Balitang-Balita” anchored by Melo del Prado.

Radio GMA’s flagship FM station Barangay LS 97.1 was hailed as the number one choice of listeners in Mega Manila according to the latest survey of Nielsen Radio Audience Measurement.


Barangay LS captivated the hearts of more listeners in Mega Manila for the month of May with an average audience share of 32.6 percent, which was driven by its variety of programs and wacky bunch of DJs.

Meanwhile, viewers can now enjoy a more colorful, more vibrant, and clearer viewing experience as GMA Network’s digital TV signal now covers all parts of Metro Manila as well as nearby provinces of Cavite, Laguna, Rizal, Bulacan, Bataan, Nueva Ecija, and Pampanga. GMA-7 and GMA News TV’s digital broadcast can be accessed by simply rescanning the channels through their digital TV boxes.


The sub-channels are available soon: Dobol B sa TV (News and Information), KiliTV (Airing reruns of GMA comedy shows or acquired (like John En Marsha, Iskol Bukol, etc.), airing originals and stand-ups), GMABest (reruns of GMA classics from 80s to 2010s), HOAtv (featuring asian drama shows, movies, reruns and acquired), GMAPlay (A dedicated channel for Kids and Teens; reruns of anime and cartoons), KMF (Kapuso Movie Festival) and QTV (All about lifestyle and women channel). QTV is also under CityNet Marketing and Productions, Inc.

ABS-CBN, GMA still locked in TV ratings dispute

Broadcast giants ABS-CBN and GMA Network continue to claim leadership in TV ratings, using separately commissioned surveys as basis.

In a statement, ABS-CBN said it remains the undisputed number one TV network in April with an average audience share of 45 percent, as compared to GMA’s 33 percent, based on latest data from Kantar Media.

The Lopez-run network said it scored an average audience share of 42 percent against GMA’s 25 percent in Metro Manila.

In a separate statement, GMA said it dominated ratings in the same month as it cited data from Nielsen TV Audience Measurement which showed that it registered an average of 39.7 percent total day people audience share in the National Urban Television Audience Measurement (NUTAM), ahead of ABS-CBN’s 38.6 percent.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes while Nielsen surveys approximately 900 more homes in Total Urban and Rural Philippines.

ABS-CBN also claims it leads in Mega Manila, where it hit 36 percent against GMA’s 34 percent.

“The Kapamilya network also led other networks in Total Luzon where it got 41 percent against GMA’s 35 percent, in Total Visayas where it garnered 54 percent against GMA’s 26 percent, and in Total Mindanao where it hit 51 percent against GMA’s 29 percent,” ABS-CBN said.

In contrast, GMA said it was ahead of the competition with 45.8 percent total people audience share in Mega Manila, while ABS-CBN only managed to get 30.5 percent.

“The Kapuso Network maintained a double-digit margin in Urban Luzon with an average total day people audience share of 44.2 percent versus competition’s 33.2 percent,” GMA said.

Moreover, based on data from Kantar Media, 10 ABS-CBN programs made it to the list of the most watched programs in the country, which covers urban and rural homes.

Among these shows are “FPJ’s Ang Probinsyano” which retained its top position with an average national TV rating of 41 percent, followed by “Pilipinas Got Talent (36.9 percent), “Bagani” (33.2 percent), “TV Patrol” (28.8 percent), “MMK” (27.6 percent), “Goin’ Bulilit” (27.5 percent), “Wansapanataym” (26.5 percent), “Home Sweetie Home” (24.5 percent), “The Good Son” and “Since I Found You” (20.6 percent), “Rated K” (18.5 percent), “I Can See Your Voice” (15.3 percent) and “Gandang Gabi, Vice” (11.5 percent).

“Half of Philippine households watching TV also remained glued to ABS-CBN’s primetime block (6 pm to 12 midnight), which recorded an average audience share of 50 percent, or 18 points higher than GMA’s 32 percent,” ABS CBN said.

“The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively,” it added.

For its part, GMA said among its programs that gained top ratings in the NUTAM are “Kapuso Mo,” Jessica Soho (KMJS), “Kambal, Karibal,” “Magpakailanman,” “Pepito Manaloto” and “24 Oras.”

Newly-launched primetime series “The Cure” immediately made it to the top 30 list joining “Sherlock Jr.,” “The One That Got Away,” “Bride of the Water God,” “Bubble Gang,” “Saksi,” “Lip Sync Battle Philippines,” “24 Oras Weekend,” “Daig Kayo ng Lola Ko,” “Eat Bulaga,” “Contessa,” “Tadhana,” “Wish Ko Lang,” “Imbestigador,” “Wowowin” and “The Stepdaughters.”

GMA said it also dominated the Urban Luzon and Mega Manila lists, claiming 20 spots out of the top 30 programs in both areas.

Kantar Media is a leading television audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies and pan-regional networks subscribing to its ratings services.

In 2017, Nielsen TV Audience Measurement increased its client pool to a total of 41 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; five regional clients; two blocktimers; 21 agencies (18 media agencies, two consulting agencies, one digital agency); and one advertiser.

https://www.philstar.com/business/2018/05/04/1811854/abs-cbn-gma-still-locked-tv-ratings-dispute