ABS-CBN claims winning TV ratings battle in March

COMPETITORS ABS-CBN Corp. and GMA Network Inc. claimed on Wednesday they led the ratings game last month, citing data from two different sources.

Lopez-led entertainment and multimedia conglomerate ABS-CBN, citing data from Kantar Media, claimed to have posted a higher national-average audience share in March, after recording a solid 47-percent audience share, beating GMA by 17 points.

ABS-CBN also claimed leadership in Metro Manila and Mega Manila, where it scored an average audience share of 44 percent and 38 percent, respectively, against GMA’s 24-percent and 30-percent share.

The Lopez-led broadcaster also attracted more viewers than GMA in other areas. It won the ratings game in Total Luzon with an average total-day audience share of 41 percent, versus GMA’s 33 percent; in Total Visayas with 57 percent versus GMA’s 23 percent; and in Total Mindanao with 56 percent, versus GMA’s 25 percent.

ABS-CBN also claimed it fared better against GMA in the prime-time block, after it registered a 50-percent audience share, significantly higher than its rival’s 30 percent.

The prime-time block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Aside from prime time, ABS-CBN won in other time blocks nationwide that include the morning block with 38 percent, versus GMA’s 28 percent; noontime block with 48 percent, versus GMA’s 29 percent; and afternoon block with 49 percent, versus GMA’s 30 percent.

Since January, ABS-CBN took 9 of the 10 highest rated TV programs. In March, "FPJ’s Ang Probinsyano" continued to be the country’s number one show, ruling primetime with 42.4 percent, while the variety show “It’s Showtime” continued to be the country’s number one noontime show with 33.6 percent on weekdays and 31.7 percent on Saturdays, against its rival “Eat Bulaga” which only got 32.8 percent on weekdays and 30.2 percent on Saturdays.

Following its lead are "The General’s Daughter," with 32.3 percent; "World of Dance Philippines" with 31.5 percent; “TV Patrol,” with 30.9 percent; "Maalaala Mo Kaya," with 28.7 percent; "Halik," with 24.5 percent; "Pinoy Big Brother: Otso" with 23.8 percent, "Tonight with Boy Abunda" with 22.9 percent, "Bandila" with 22.4 percent, "Rated K," with 22.2 percent; "Wansapanataym," with 21.9 percent; and "Home Sweetie Home," with 21.6 percent.

As of February, ABS-CBN TVplus sold 7 million boxes since its launch in 2015. It recently added 5 new channels to its current line-up, namely the Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping in Metro Manila, Rizal, Cavite, Laguna, and Metro Cebu.

ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos' viewing habits. It launched its new streaming service, iWant, which became the most in-demand app for Filipino iOS and Android with more than 1 million app downloads on the first day of its official release in November last year.

The Gozon-led network claimed to have dominated in the National Urban Television Audience Measurement (NUTAM) with a 36.4-percent average household audience share in March, ahead of ABS-CBN’s 35.5 percent by just a few percentage points, based on data from Nielsen TV Audience Measurement.

It also claimed to have led Nutam’s morning block with 32 percent audience share versus its rival’s 29.2 percent. GMA also took the lead in the evening block with 38.4 percent audience share against the 37.1 percent average that its competitor netted.

GMA also furthered its leadership position in Urban Luzon and Mega Manila, which account for 72 percent and 60 percent of all urban households in the country.

In Urban Luzon GMA won across all day parts and registered an average household share of 39.8 percent, while ABS-CBN posted only 30 percent; in Mega Manila, it posted an audience share of 41.6 percent, while its rival booked 27.1 percent.

“KMJS” was followed by “Onanay,” “Magpakailanman,” “Daddy’s Gurl,” “Sahaya,” “Kara Mia,” “24 Oras,” “Pepito Manaloto” and “Studio 7.”


Completing the list were “Daig Kayo ng Lola Ko,” “TODA One I Love,” “Amazing Earth,” “Asawa Ko Karibal Ko,” “Dragon Lady,” “Tadhana,” “Inagaw na Bituin,” “My Special Tatay,” “Wish Ko Lang,” “Imbestigador,” “Bubble Gang,” “Saksi,” “Kapuso Movie Night,” “Hiram na Anak,” “Eat Bulaga,” “24 Oras Weekend” and “Wowowin.”

GMA bases its claims to leadership from Nielsen data, which has a nationwide sample size of 3,500 urban and rural homes.

The Lopez-led network sources its data from Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.

https://businessmirror.com.ph/2019/04/04/abs-cbn-claims-winning-tv-ratings-battle-in-march/

TV networks both claim ratings lead in March

MEDIA giants ABS-CBN Corp. and GMA Network, Inc. both continued to claim dominance in television ratings in March, citing different measurement providers.

ABS-CBN said on Wednesday it gained 47% average audience share last month to beat GMA’s 30%, based on data from Kantar Media.

Kanta Media, according to ABS-CBN, gathers its data from a survey of 2,610 urban and rural households across the Philippines.

GMA, on the other hand, said it had 36.4% average total day people audience share in the National Urban Television Audience Measurement (NUTAM) from March 1 to 27, with findings from March 24 to 27 based on overnight data. This is higher than its rival’s 35.5%, based on data from Nielsen TV Audience Measurement.

By location, ABS-CBN said its rating in March reached 44% in Metro Manila, almost double GMA’s 24%. In Mega Manila, it likewise outscored its rival with 38% against 30%.

The Lopez-led company said it dominated the country’s three main islands, with an average audience share of 41% in Luzon versus GMA’s 33%; 57% in Visayas compared to GMA’s 23%; and 56% in Mindanao against GMA’s 25%.

But in its own statement, GMA said it trumped the Urban Luzon market with an average audience share of 39.8% to beat ABS-CBN’s 30%. In Mega Manila, the network also claimed the lead with a rating of 41.6% against its rival’s 27.1%.

In terms of time slots, ABS-CBN again said it led the ratings across- the-board with an average audience share of 50% for prime time (6 p.m. to 12 a.m.) against GMA’s 30%. In the morning block (6 a.m. to 12 p.m.), it said it had 38% share versus GMA’s 28%. In the noon time block (12 p.m. to 3 p.m.), ABS-CBN scored 48% to beat GMA’s 29%. And in the afternoon block (3 p.m. to 6 p.m.), it had 49% against GMA’s 30%.

On the other hand, GMA said Nielsen data found it leading two time slots: the morning block with 32% rating versus ABS-CBN’s 29.2%, and the evening block with 38.4% against ABS-CBN’s 37.1%.

They also both said their shows were among the top programs in the month of March. ABS-CBN said its “FPJ’s Ang Probinsyano” was the number one show with a prime time rating of 42.2% and the variety show “It’s Showtime” is still the most watched noontime show with a rating of 36.8% on weekdays and 32 percent on Saturdays, whereas GMA said its “Kapuso Mo, Jessica Soho (KMJS)” was the number one show, without giving the details.

Following its lead are "The General’s Daughter," with 32.3 percent; "World of Dance Philippines" with 31.5 percent; TV Patrol, with 30.9 percent; "Maalaala Mo Kaya," with 28.7 percent; "Halik," with 24.5 percent; "Pinoy Big Brother: Otso" with 23.8 percent, "Tonight with Boy Abunda" with 22.9 percent, "Bandila" with 22.4 percent, "Rated K," with 22.2 percent; “Gandang Gabi Vice” with 19.8 percent; the just-concluded drama series “Playhouse” with 19.2 percent; new late-morning series “Nang Ngumiti ang Langit” with 18.4 percent; “Kadenang Ginto” with 17.6 percent; “Los Bastardos” with 18.8 percent; “Minute to Win It: Last Man Standing” with 18.2 percent; "Wansapanataym," with 21.9 percent; and "Home Sweetie Home," with 21.6 percent.

“KMJS” was followed by “Onanay,” “Magpakailanman,” “Daddy’s Gurl,” “Sahaya,” “Kara Mia,” “24 Oras,” “Pepito Manaloto” and “Studio 7.”

Completing the list were “Daig Kayo ng Lola Ko,” “TODA One I Love,” “Amazing Earth,” “The Boobay and Tekla Show,” “Asawa Ko Karibal Ko,” “Dragon Lady,” “Inagaw na Bituin,” “My Special Tatay,” “Bubble Gang,” “Saksi,” “Kapuso Movie Night,” “Eat Bulaga,” “Tadhana,” “Wish Ko Lang,” “Imbestigador,” “24 Oras Weekend” and “Wowowin.”

GMA Network dominated both Urban Luzon and Mega Manila lists as well, taking 8 and 9 spots out of the top 10 programs, respectively. — Denise A. Valdez

https://www.bworldonline.com/tv-networks-both-claim-ratings-lead-in-march/