ABS-CBN Corp. maintained its leadership in nationwide television ratings in October, while GMA Network Inc. claimed it won the ratings game in urban households.
In a statement, ABS-CBN said it had an average national audience share of 46 percent in October, higher than GMA’s 33 percent based on data from multinational audience measurement provider Kantar Media.
Kantar Media uses a nationwide panel size of 2,610 urban and rural households to represent the total Philippine TV viewing population.
The Kapamilya network said it dominated all time blocks for October.
In particular, ABS-CBN won in the primetime block (6 p.m. to 12 midnight) as it got a 50 percent audience share, ahead of GMA’s 31 percent.
The primetime block is considered the most important part of the day for advertisers as this is when most Filipinos watch TV.
In Mega Manila, ABS-CBN had an average audience share of 36 percent versus GMA’s 34 percent, while it had a higher audience share of 41 percent compared to GMA’s 27 percent in Metro Manila.
Nine of the 11 most watched programs nationwide in October also belong to ABS-CBN, led by the long-running police drama FPJ’s Ang Probinsyano, which recorded a national TV rating of 39.9 percent.
Variety show It’s Showtime, is still the most watched noontime show in the country with a national TV rating of 35.9% on weekdays and 29.5% on Saturdays, against its rival Eat Bulaga which only got 39% on weekdays and 32% on Saturdays, ABS-CBN said.
Also in the top 10 were Ikaw Lang ang Iibigin, ASAP, Banana Sundae, Pusong Ligaw, The Promise of Forever, Ipaglaban Mo, TV Patrol, La Luna Sangre, The Good Son, Tonight with Boy Abunda, Bandila, Little Big Shots, I Can See Your Voice, Rated K, Gandang Gabi Vice, Wildflower, Wansapanataym, MMK, Home Sweetie Home and Goin Bulilit.
As of mid-September, ABS-CBN said it sold 3.6 million units of its TVplus digital service, helping drive its terrestrial television penetration in Metro Manila. One in 2 homes in the area have TVplus, according to Kantar.
ABS-CBN also offers content online through iWant TV. The top five most watched programs on the platform in October were La Luna Sangre, Wildflower, FPJ’s Ang Probinsyano, Pusong Ligaw, and The Good Son.
Meanwhile, GMA said in a statement it got a higher average total day audience share of 41.7 percent for the period of Oct.1 to 28 compared with ABS-CBN’s 38.1 percent, based on Nielsen Philippines TV Audience Measurement’s National Urban TV Audience Measurement (NUTAM).
GMA said it also ruled across all day parts in NUTAM as it got a 38.5 percent people audience share as compared to ABS-CBN’s 35.9 percent in the morning block, a 45.4 percent audience share as against ABS-CBN’s 37.5 percent in the afternoon block, and 40.2 percent audience share versus ABS-CBN’s 39.4 percent share in the evening block.
GMA also beat its rival in Urban Luzon where it had an audience share of 47.2 percent compared to ABS-CBN’s 32.6 percent.
As for Mega Manila, GMA stayed ahead of competition with an audience share of 48.8 percent compared to ABS-CBN’s 29.3 percent.
More Kapuso shows are in the list of top programs in the National Urban Television Audience Measurement.
Pepito Manaloto is the most-watched program for October, also making in the list are Kapuso Mo, Jessica Soho, 24 Oras, Magpakailanman, Celebrity Bluff, Super Maam, Daig Kayo ng Lola Ko, 24 Oras Weekend, All-Star Videoke and Alyas Robin Hood.
Also making to the list are the most-watched programs are Wowowin, Ika-6 na Utos, My Korean Jagiya, Bubble Gang, Saksi, Imbestigador, Eat Bulaga, Sunday Pinasaya, Dear Uge, Impostora, Haplos and Tadhana.
Further, GMA’s flagship AM radio station Super Radyo DZBB was also hailed as the listeners’ number one choice in Mega Manila proving GMA’s dominance both in TV and radio.
Based on the latest data from Nielsen Radio Audience Measurement, DZBB garnered a total day average audience share of 32.3 percent in October, which toppled DZMM’s 27.5 percent and DWWW’s 12.6 percent.
