Rival networks keep ratings lead

Television broadcast giants GMA Network Inc. sustained its lead in viewer-rich urban areas around Luzon while ABS-CBN said it was the No. 1 across the country.


Both companies, citing different third-party research companies, released their audience share numbers for August 2018 showing each media group managed to protect leadership in their respective markets.


In a statement, GMA Network noted that for the month, it registered an average total day people audience share of 42.6 percent in the National Urban Television Audience Measurement (Nutam) versus ABS-CBN’s 36.2 percent.


GMA uses data provided by Nielsen TV Audience Measurement.


For its part, ABS-CBN announced its nationwide dominance, with an average audience share of 44 percent against GMA’s 32 percent. ABS-CBN’s figures come from Kantar Media.


Viewerships scores are linked to the bottomline as these are closely followed by advertisers.


GMA has touted its leadership in urban areas, mainly in Urban Luzon and Mega Manila. It said these areas accounted for 72 percent and 59 percent of all urban viewers in the country.


Its average total day audience share in Urban Luzon stood at 48 percent versus ABS-CBN’s 30.2 percent in August. For Mega Manila, GMA said its audience share was at 49.4 percent against ABS-CBN’s 27.7 percent.

In NUTAM’s list of top-rating programs, GMA bagged 7 spots out of the top 10 with “Kapuso Mo, Jessica Soho” (KMJS) still reigning as the most watched Kapuso program.

Following KMJS were “Kambal, Karibal,” “Pepito Manaloto,” “24 Oras,” “Victor Magtanggol,” “Onanay,” and “Magpakailanman.”

Completing the Network’s list of ratings drivers for August were “The Clash,” “Daig Kayo ng Lola Ko,” “Amazing Earth,” “Inday Will Always Love You,” “Bubble Gang,” “Saksi,” “24 Oras Weekend,” “Contessa,” “The Stepdaughters,” “Hindi Ko Kayang Iwan Ka,” “Wowowin,” “Tadhana,” “Imbestigador,” “Kapag Nahati ang Puso,” “Eat Bulaga,” “Sunday Pinasaya,” and “Kapuso Movie Night.”

ABS-CBN, meanwhile, claimed leadership across a wide variety of areas, including Metro Manila— a crucial component of Mega Manila. It was also far ahead of competition in Visayas and Mindanao.

In its statement, ABS-CBN said ratings leadership in Metro Manila stood at 41 percent against GMA’s 28 percent. In total Luzon, ABS-CBN cornered 40 percent while GMA got 36 percent.

ABS-CBN’s lead in Total Visayas was at 51 percent versus GMA’s 26 percent. In Mindanao, the figure stood at 52 percent compared to GMA’s 26 percent.

ABS-CBN also sought to highlight its lead in primetime, which runs from early evening through midnight. The slot was coveted since advertisers allocated huge chunks of their placements during these hours.

ABS-CBN’s primetime ratings were at 48 percent versus GMA’s 32 percent, according to Kantar Media data.

The long-running drama “FPJ’s Ang Probinsyano” continued to be the country’s most watched program with an average national TV rating of 41.7%, followed by the reality show “Your Face Sounds Familiar Kids” (34.8%).

Also part of the top fifteen list are “TV Patrol,” new Kapamilya primetime drama series “Ngayon at Kailanman,” “Bagani,” “Halik,” “Since I Found You,” “Tonight with Boy Abunda,” “Bandila,” “MMK,” “Rated K,” “I Can See Your Voice,” “Gandang Gabi Vice,” “Goin’ Bulilit,” “Wansapanataym,” “Home Sweetie Home,” “Sana Dalawa ang Puso,” “It’s Showtime,” “ASAP,” “Asintado,” “Araw Gabi,” “Star Hunt: The Grand Audition Show” and “The Blood Sisters”.

http://business.inquirer.net/256706/rival-networks-keep-ratings-lead