Wednesday, July 4, 2018

ABS-CBN, GMA hold on to ratings lead



Media giants ABS-CBN Corp. and GMA Network Inc. mainly held on to their respective leads in national and urban television ratings.


On Tuesday, the two companies announced ratings data for June 2018, citing data from different third-party research firms.


ABS-CBN said it had a nationwide ratings lead of 45 percent against GMA’s 32 percent, based on data from Kantar Media.


For its part, GMA said it had a total day people audience share average of 41.6 percent in the National Urban Television Audience Measurement (NUTAM) versus ABS-CBN’s 38.3 percent.


GMA uses data from Nielsen TV Audience Measurement.


Between the two companies, GMA’s has historically highlighted its performance in heavily populated areas, in particular, urban Luzon and mega Manila.


In Urban Luzon, GMA posted an average total day people audience share of 46.4 percent, more than ABS-CBN’s 32.6 percent.


In Mega Manila, it cornered a share of 48.1 percent versus ABS-CBN’s 29.5 percent.


More Kapuso shows also made it to the list of top-rating programs in NUTAM with Kapuso Mo, Jessica Soho (KMJS) securing its spot as the most watched Kapuso program nationwide.


Joining KMJS were Pepito Manaloto, Kambal, Karibal, 24 Oras, Magpakailanman, The Cure, Inday Will Always Love You, 24 Oras Weekend, and newly-launched program Amazing Earth.

Also included in the list were Lip Sync Battle Philippines, Daig Kayo ng Lola Ko, GMA Blockbusters, Imbestigador, Wowowin, Sunday Pinasaya, Bubble Gang, Saksi, Eat Bulaga, Hindi Ko Kayang Iwan Ka, My Guitar Princess, Tadhana, The Stepdaughters and Contessa.

ABS-CBN, meanwhile, sought to underscore its lead in Metro Manila. ABS-CBN said it got an average audience share of 43 percent against GMA’s 29 percent.

It was also ahead in Total Luzon, with 41 percent against GMA’s 36 percent.

ABS-CBN also said that for June 2018, it cornered 54 percent in Total Visayas against GMA’s 24 percent. In Mindanao, it was 53 percent for ABS-CBN against 26 percent for GMA.

ABS-CBN also said it won the ratings war in the prime-time block, saying it got an audience share of 48 percent compared to GMA’s 33 percent.

FPJ’s Ang Probinsyano has been a constant favorite among Filipino viewers for close to three years now.

It proved to be no different this June, as the long-running top drama kept its crown as the most-watched program in the country with an average audience rating of 42.6% for the whole month.

Your Face Sounds Familiar Kids at a distant 33.6%.

All but one show in the top 10 most-watched shows were from ABS-CBN, attesting to its stranglehold on nationwide ratings.

Bagani, Since I Found You, Tonight with Boy Abunda, Bandila, Sana Dalawa ang Puso, Asintado, Araw Gabi, The Blood Sisters, TV Patrol and Maalaala Mo Kaya rounded up the top five.

Also part of the top 10 are Goin’ Bulilit, Home Sweetie Home, Wansapanataym, It’s Showtime (Saturday), Ipaglaban Mo and Rated K.

Read more: http://business.inquirer.net/253458/abs-cbn-gma-hold-ratings-lead#ixzz5KGC6zQ3B 
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