Wednesday, July 4, 2018

ABS-CBN, GMA both claim ratings lead in June



ABS-CBN Corp. and GMA Network, Inc. both claimed to dominate nationwide ratings during the month of June, citing data from two different TV ratings data providers.

In a statement on Tuesday, ABS-CBN said data from audience measurement provider Kantar Media showed it captured 45% of the average audience share nationwide, while rival GMA had a 32% share.


“ABS-CBN also remained undisputed in Metro Manila, where it scored an average audience share of 43% against GMA’s 29% and beat other networks in Total Luzon, where it got 41% against GMA’s 36%, in Total Visayas where it garnered 54% against GMA’s 24%, and in Total Mindanao where it hit 53% against GMA’s 26%,” the Lopez-led media company said.


Kantar Media uses a nationwide panel size of 2,610 urban and rural homes, which it says represent 100% of the total Philippine TV viewing population.


On the other hand, GMA said it recorded a total day people audience share average of 41.6% in the National Urban Television Audience Measurement (NUTAM) in June, citing data from Nielsen TV Audience Measurement. It said ABS-CBN’s audience share stood at 38.3%.


“In Urban Luzon, GMA registered an average total day people audience share of 46.4%; way ahead of ABS-CBN’s 32.6%. Similarly in Mega Manila (with official data from June 1 to 23), GMA again dominated competition with an average total day people audience share of 48.1% versus GMA’s 29.5%,” the company said.


GMA said Nielsen surveys “approximately 900 more homes” in Total Urban and Rural Philippines compared to Kantar.


ABS-CBN said its most popular show remained FPJ’s Ang Probinsyano with an average national TV rating of 42.6%.


Your Face Sounds Familiar Kids at a distant 33.6%.


All but one show in the top 10 most-watched shows were from ABS-CBN, attesting to its stranglehold on nationwide ratings.


Bagani, Since I Found You, Tonight with Boy Abunda, Bandila, Sana Dalawa ang Puso, Asintado, Araw Gabi, The Blood SistersTV Patrol and Maalaala Mo Kaya rounded up the top five.


Also included in the list were Goin’ BulilitHome Sweetie HomeWansapanatym, It’s Showtime (Saturday), Ipaglaban Mo and Rated K.


GMA said its highest-rating show was Kapuso Mo, Jessica Soho (KMJS), but did not specify its rating.

Joining KMJS were Pepito Manaloto, Kambal, Karibal, 24 Oras, Magpakailanman, The Cure, Inday Will Always Love You, 24 Oras Weekend, and newly-launched program Amazing Earth.


Also included in the list were Lip Sync Battle Philippines, Daig Kayo ng Lola Ko, GMA Blockbusters, Wish Ko LangImbestigador, Wowowin, Sunday Pinasaya, Bubble Gang, SaksiEat Bulaga
, Hindi Ko Kayang Iwan Ka, My Guitar Princess, Tadhana, The Stepdaughters and Contessa.


Kapuso programs also dominated the Urban Luzon and Mega Manila lists, respectively taking 23 and 25 spots out of the top 30.

The Lopez-led network said its digital terrestrial television (DTT) business continues to gain ground, as it sold 5 million digital boxes nationwide as of May.


ABS-CBN saw an increase in its attributable net income by 7% during the first quarter at P452.53 million despite a decline in advertising revenues due to lower gross expenses.


On the other hand, GMA reported a 49% fall in its net income at P426.3 million due to lower revenues from advertising. — D.A. Valdez

No comments:

Post a Comment