Television broadcast giant GMA Network Inc. released January TV ratings that showed it ahead in certain Luzon urban areas while ABS-CBN claimed a nationwide lead in audience share.
In a statement, GMA said that for January 2018, it had recorded an audience share of 43.7 percent in National Urban Television Audience Measurement (Nutam) while ABS-CBN got 38.6 percent. GMA uses data from Nielsen TV Audience Measurement.
ABS-CBN noted separately that it had cornered 46 percent across the Philippines, against GMA’s 34 percent, citing data from Kantar Media.
As in previous months, both companies highlighted their varying dominance. Ratings data are closely monitored by TV advertisers.
GMA, for example, said it was ahead of the competition in morning, afternoon and evening time blocks in NUTAM.
It highlighted bigger margins in Urban Luzon and Mega Manila, which accounted for the majority of urban viewers in the country.
For Urban Luzon, GMA got 49.2 percent against 32 percent for ABS-CBN. In Mega Manila, including Metro Manila and nearby provinces, GMA got 51.9 percent against ABS-CBN’s 28.5 percent.
More Kapuso shows also made it to the list of top programs in NUTAM with the award-winning news magazine show “Kapuso Mo, Jessica Soho” being the most watched GMA program for January.
Joining KMJS as the Network’s ratings drivers for the month were “Magpakailanman,” “Celebrity Bluff,” “Sherlock Jr.,” “Pepito Manaloto,” “24 Oras,” “Super Ma’am,” “Kambal, Karibal,” “Daig Kayo ng Lola Ko,” “All-Star Videoke,” and “Sirkus.”
Included in the list as well were weekend primetime newscast “24 Oras Weekend,” “Ika-6 na Utos,” “Impostora,” “Haplos,” “Tadhana,” “Wish Ko Lang,” “Imbestigador,” “Road Trip,” “The One That Got Away,” “My Korean Jagiya,” “Bubble Gang,” “Saksi,” “Eat Bulaga,” “Sunday Pinasaya,” “Dear Uge” and “Wowowin.”
GMA Network still ruled the list of top programs in Urban Luzon with 8 Kapuso programs making it to the top 10, while once again sweeping Mega Manila’s top 10 list.
Further, GMA’s flagship AM radio station Super Radyo DZBB was also hailed as the listeners’ number one choice in Mega Manila proving GMA’s dominance both in TV and radio.
Based on the most recent data from Nielsen Radio Audience Measurement. January ratings data show DZBB posting a total week average audience share of 48.6 percent in January, winning over DZMM’s 29.8 percent and DZRH’s 14.5 percent.
From Monday to Friday, DZBB’s ratings dominance was driven by its topnotch delivery of news and fearless commentaries through “Saksi sa Dobol B” hosted by Mike Enriquez; “Sino?” with Mike, Arnold Clavio, and Ali Sotto; “Super Balita sa Umaga Nationwide” with Mike and Joel Reyes Zobel; and “Dobol B Balitang-Balita” hosted by Melo del Prado.
Meanwhile, DZBB also kept listeners tuned to its weekend line-up through its public service program “MMDA sa GMA” hosted by Orly Trinidad in partnership with MMDA; “Super Balita sa Umaga Saturday and Sunday Edition” with Sam Nielsen and Cecil Villarosa; “Super Radyo Nationwide” with Francis Flores, “Buena Manong Balita” presented by Rowena Salvacion, “Boses ng Balita” with Benjie Alejandro, “I M Ready sa Dobol B” with Nathaniel Cruz and “Ladies Room” with Norilyn Temblor and Tootie.
For its part, ABS-CBN said it was ahead in total Luzon, where it got 43 percent against GMA’s 35 percent. In Metro Manila, ABS-CBN said it was leading at 42 percent versus GMA’s 27 percent.
ABS-CBN was also ahead in Visayas and Mindanao.
ABS-CBN said it had lured the most viewers in the primetime block, with 50 percent versus GMA’s 32 percent.
Nine of the ten most watched programs in the country were produced by ABS-CBN, led by the long running police drama “FPJ’s Ang Probinsyano,” the network said.
The series topbilled by Coco Martin recorded a national TV rating of 49.5 percent.
Variety show “It’s Showtime” is still the most watched noontime show in the country with a national TV rating of 46.7% on weekdays and 32.4% on Saturdays, against its rival “Eat Bulaga” which only got 43.4% on weekdays and 23.4% on Saturdays, ABS-CBN said.
Other programs that made it to the list include “Pilipinas Got Talent,” “TV Patrol,” “MMK,” “I Can See Your Voice,” “Gandang Gabi Vice,” “La Luna Sangre,” “The Good Son,” “Tonight with Boy Abunda,” “Bandila,” “Wansapanataym,” “Ikaw Lang ang Iibigin,” “Sana Dalawa ang Puso,” “Ipaglaban Mo,” the recently-concluded drama series “Pusong Ligaw,” “Asintado,” “Hanggang Saan,” “Wildflower,” “TV Patrol Weekend,” “Goin’ Bulilit,” “Home Sweetie Home” and “Rated K.”
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