GMA Network Inc. continued to maintain its television ratings lead in key urban areas while main rival ABS-CBN Corp. said it was ahead in national audience share in September.
In a statement, GMA cited viewers in the Urban Television Audience Measurement, which showed it had an audience share of 41.9 percent against ABS-CBN’s 38.8 percent. GMA said the figure was based on data from Nielsen TV Audience Measurement.
In Urban Luzon, GMA said it had maintained its lead across all time blocks with total day people audience share of 48 percent, ahead of ABS-CBN’s 33 percent.
For Mega Manila alone (Sept. 1-23), GMA cornered 50.7 percent total day people audience share against ABS-CBN’s 29.3 percent. It noted the lead was significant because Luzon and Mega Manila accounted for most urban viewers across the Philippines.
Kapuso shows dominated the list of top programs in the NUTAM survey with Kapuso Mo, Jessica Soho as the most watched GMA program nationwide in the said period. GMA, in turn, claimed nine of the top 10 programs in Urban Luzon; while sweeping the top 10 spots in Mega Manila.
Consistent top-rating Kapuso shows include the Network’s flagship newscast 24 Oras, followed by Daig Kayo ng Lola Ko, Pepito Manaloto, Celebrity Bluff and Magpakailanman.
Meanwhile, newly launched series Super Ma’am, with Marian Rivera-Dantes, immediately landed a spot in the list of most watched programs. Closely following is the returning hit musical game show All-Star Videoke, with Solenn Heussaff-Bolzico and Betong Sumaya.
Also making it to the list are Alyas Robin Hood, Mulawin vs. Ravena, My Korean Jagiya, Bubble Gang, Saksi, Imbestigador, Eat Bulaga, Sunday Pinasaya, Dear Uge, Ika-6 Na Utos, Tadhana, Impostora, Haplos, Wowowin and 24 Oras Weekend.
ABS-CBN, which uses data from Kantar Media, said in a statement that its nationwide market share for September stood at 47 percent compared to 33 percent for GMA.
It was also ahead in the coveted primetime block as well as in Visayas and Mindanao.
For primetime, ABS-CBN said it had an audience share of 51 percent, against 31 percent for GMA. It said the time slot, from 6 p.m. to 12 midnight, is sought after by advertisers because of the larger volume of television viewers.
ABS-CBN also led other networks in other time blocks such as the morning block, where it scored an average audience share of 40 percent versus GMA’s 31 percent.
Furthermore, nine Kapamilya shows made it to the top 10 most watched programs in national urban and rural homes.
They are the following: FPJ's Ang Probinsyano, La Luna Sangre, The Good Son, Tonight with Boy Abunda, Bandila, TV Patrol, Little Big Shots, Maalaala Mo Kaya, I Can See Your Voice, Gandang Gabi Vice, Wansapanataym, Rated K, Ikaw Lang ang Iibigin, It’s Showtime, ASAP, Banana Sundae, Ipaglaban Mo, Pusong Ligaw, The Promise of Forever, Wildflower, Home Sweetie Home and Goin’ Bulilit.
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Tidbits: Happy b-day greetings today, Oct. 5, go to Supreme Court Justice Consuelo Ynares-Santiago, Korina Sanchez, Liela Benitez-Simpson, Nelia Silverio, Ida Joseph, Tita Calalang, Karina “Bing” Baylon, Corazon G. Dizon, Karen Capina, Jet Ejercito, Inger Cuenco, Nanette Edillon, Bobby Rodrigo, Melody Anne Bonoan, Josephine Woodward, Roselle Vargas, Marilou Sanchez Catalucci, Danny Velasco, Virgie McAffrey, Elvis Trocio of DSWD, Mat Ranillo III, Rose Monaghan, Rolly Quizon, Danny Velasco and Star Magic’s Maja Salvador… Happy wedding anniversary to Nards and Sol Cansana…Oct. 6: Mrs. Ma. Victoria Araneta Concepcion, Letty M. Talag, Elena Chiongbian Young, Lou Bonnevie, Susan Joven, Carmen Dy-Liacco, Rosario Agustin, Jiggy Cruz, Lilibeth Josue, Marivic Tengco, Cory Gayon, Dona Rosario Savillano Ablan, Sonia Domingo Sadsad, Nonoy Orlina, Losario Delmar, Bro. Eddie Villanueva, Chef Joey Carbon, and Queen of Jazz Annie Brazil… Happy wedding anniversary to Manny and Lulu Geslani…
Read more: http://business.inquirer.net/237937/gma-network-claims-lead-key-urban-areas-abs-cbn-national-audience-share#ixzz4uW9KwUhA
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