Wednesday, August 2, 2017

ABS-CBN keeps nationwide ratings lead in July

ABS-CBN Corp. on Wednesday said it maintained its status as the most watched TV network among urban and rural homes nationwide for the month of July.

Citing data from Kantar Media, ABS-CBN said it recorded an average audience share of 46% or 12 points higher than GMA's 34% last month.

ABS-CBN also captured more than half of the total urban and rural Filipino households in the primetime block, which starts at 6 p.m., with an average audience share of 51%, a solid 19-point lead over GMA's 32%.

Meanwhile, nine of the 12 most watched programs in the country in July were produced by ABS-CBN.

Leading the pack is "FPJ’s Ang Probinsyano" with an average national TV rating of 37.3%, followed by "La Luna Sangre" (34.8%) and the recently concluded "The Voice Teens" (34.2%), which crowned its first-ever champion last weekend.

At the fourth spot is "Maalaala Mo Kaya" (31.1%) followed by "TV Patrol" (30.8%), "Wansapanataym" (28.3%), "Ikaw Lang ang Iibigin", "It's Showtime", "Pusong Ligaw", "The Better Half", "Wildflower" (23.9%), "Ipaglaban Mo!", "Home Sweetie Home" (23.3%), and "Goin' Bulilit" (20.7%).

ABS-CBN's coverage of President Rodrigo Duterte's second State of the Nation Address likewise drew more viewers with a national TV rating of 16.6% against GMA’s 7.8%.

The Kapamilya network won against rival networks in the morning block (6 a.m. to 12 noon) as it gained an average audience share of 40% versus GMA's 31%; in the noontime block (12 noon to 3 p.m.) with 44% versus GMA's 39%; and in the afternoon block (3 p.m. to 6 p.m.) with 43% versus GMA's 38%.

The Kapamilya network also kept its lead in other areas such as Total Luzon as it hit 42% versus GMA's 37%; in Total Visayas with 55% versus GMA's 28%; and in Total Mindanao with 55% versus GMA's 30%.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country.

As of June this year, ABS-CBN TVplus has already sold three million boxes nationwide since its launch in 2015 and significantly boosted TV ratings.

Meanwhile, the top five most watched programs on iWant TV last month were "La Luna Sangre," "Wildflower," "Pusong Ligaw," "A Love to Last," and "FPJ's Ang Probinsyano."

Aside from ABS-CBN, among Kantar Media’s local current subscribers are People's Television Network, Inc., Viva Communications, Inc. and Solar Entertainment Corp.

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