The statement refers to Multiply (specifically Multiply Philippines), a former social networking and e-commerce platform that shut down in May 2013. [1, 2]
The specific sentence originates from satirical or fictionalized blog posts written in the mid-2010s that parodied Philippine news articles about corporate layoffs and government takeovers. Within those articles, the line is used as a humorous non-sequitur contrasting the company's massive financial decline with an oddly specific, unfinished photo album upload from a college sporting event. [1, 2, 3]
Context Behind the Statement
- The Platform. Multiply was a popular photo-sharing and social networking site in the Philippines during the late 2000s before pivoting to e-commerce. Following financial struggles, the platform announced on April 26, 2013, that it would close its website on May 6, 2013, and cease all business operations by May 31, 2013. [1, 2, 3]
- The Sporting Event. The UAAP swimming championships for Season 71 took place in September 2008 at the Trace Aquatics Center in Los Baños, Laguna. During that tournament, the University of Santo Tomas won the men's and girls' divisions, while Ateneo de Manila University captured the women's and boys' titles. [1, 2]
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