Happy birthday, Keren!

He’s the president of KP&PR&EMS, Inc., publicist, events and travel organizer, and talent manager of Enchong Dee, Robi Domingo, Zanjoe Marudo, Mauro Lumba, Philippe Magalona, Joseph Marco, David Chua, Carlo Gonzales, Luke Jickain, Miko Raval, Raphael Robes, Randy See, Jerome Tan, Sydney Du, Sky Yang, and LA Aguinaldo. He’s known in showbiz circles as “KPR” or simply "Tito Keren". Keren Pascual is a PR practitioner, events and travel organizer, and talent manager who dabbles as a blogger and photographer and is a party host par excellence. And every year on his birthday, March 13, he throws a party to celebrate the gift of another year of life.

This year, Keren outdid himself again. The dinner-turned-celebration at the Mind Museum on March 13 was for friends who have a low tolerance for loud music and prefer intimate get-togethers. Of course, the floral centerpieces were amazing!

As soon as KPR, who came in black, entered the darkened sala, lights turned on and the wellwishers broke into a chorus of Happy Birthday. For a while, KPR was stunned. Most of the guests were big names in the country's entertainment and fashion industry.

Gracing the dinner were ABS-CBN Chief Operating Officer for Broadcast Cory Vidanes, Pia Bacungan, Evelyn Raymundo, Rachel Simon-Palomar, Dreamscape Entertainment head Deo Endrinal, Bea Alonzo, Ria Atayde, Kathryn Bernardo, Iza Calzado, Kim Chiu, Erich Gonzales, Janine Gutierrez, Alexa Ilacad, Angel Locsin, Melissa Ricks, Bianca Manalo, Jessy Mendiola, Julia Montes, Maricar Reyes, Rhian Ramos, KC Montero, Nikki Valdez, Piolo Pascual with son Inigo Pascual, Gerald Anderson with Julia Barretto, Edward Barber with Maymay Entrata, Rayver Cruz with Julie Anne San Jose, Jake Cuenca with Kylie Verzosa, JC de Vera, Enchong Dee, Robi Domingo, Grae Fernandez, Joshua Garcia, Zaijan Jaranilla, Xian Lim, Arron Villaflor, Zanjoe Marudo, Rafael Rosell, Brent Javier, Luke Jickain, Marvin Wijangco, Justine Gabinoza, Ann Umali-Lontoc, Daniel James, Queenie Salmon, Mika Reins, Yaofa Dela Cruz, Mauro Lumba, Philippe Magalona, Joseph Marco, David Chua, Carlo Gonzales, Mark Lopez, Miko Raval with Kaira Dimatulac, Raphael Robes, Randy See, Jerome Tan, Sydney Du, Sky Yang, LA Aguinaldo, Aya Abesamis, Kai Suzon, Carlo Magdaluyo, Ces Drilon, Korina Sanchez, SM Supermalls President Steven Tan, McDonald's Managing Director Margot Torres, Unilever Philippines Executive Vice President & CEO Benjie Yap, Darren Espanto, Vice Ganda, Martin Nievera, Ogie Alcasid, Johnny Manahan and Mariole Alberto, Star Magic road managers Danilyn Nunga and Edelweiss Abrenica, HOOQ PH Content and Programming Head Jeff Remigio, Pat-P Daza, Noel Ferrer, Enrico Santos, Joel Mercado, Lisa Gokongwei-Cheng, Robina Gokongwei-Pe, PEP editor-in-chief Jo-Ann Maglipon, Girlie Rodis, Eloisa Matias, Leo Katigbak, Shirley Kuan, Hermie de Leon, Rudy Villar, Charmaine Canillas, Sandra Puno, John Rojo, Digna Santos, Law Tan, Dolor Guevarra, Angelica Alita, Bibeth Orteza, Malou Choa-Fagar, Manila Bulletin Lifestyle editor Arnel Patawaran, Liza Ilarde and Elbert Cuenca, former Anakalusugan Party List Rep. Mike Defensor, Bong Guerrero, Chef Noel dela Rama, Kim Atienza and Fely Hung, Karen Davila, Anton San Diego, Bev Llorente, Samantha Lopez, Navotas Mayor Toby Tiangco, Cristy Fermin, Johnny Gomez, Love Anover, talent managers Erickson Raymundo, Freddie Bautista, Harley Tan, Henry Quitain, Ronald Monteverde, Ronnie Henares, Tyrone Escalante, Kate Pepito, Pia Magalona, Paula Punla, Rex Belarmino, Rina Reyes, Mau De Leon, Miguel Pacio, Ogie Diaz, Perry Lansigan, Leo Dominguez, Manny Valera, Mario Colmenares, Jojo Amepeloquio, Jonas Gaffud, Joseph Moradas, Kat Aguila, Dingdong Avazado, Jessa Zaragoza-Avanzado, Dudu Ranay, Eric Arroyo, Biboy Arboleda, Brilliant Juan, Chinie Go, Dave Salindog, Atty. James Domingo, Atty. Joji Alonso, Aurora Ada Mendoza, Avel Bacudio, Anthony Pangilinan, Arnee Pangilinan, Arnold Vegafria, William Tan, Abby Niesta, Allan Altera, Annabelle Rama and Annie Mercado, Carol Garcia, Karen Santos, Cultural Center of the Philippines chairwoman Margie Moran Floirendo, Laurie Westfall, Sharm Hiranand, Marianne Po, Roseanne Belmonte, Agnes Huibonhoa, Boy Abunda, Arsi Baltazar, Jojie Dingcong, Rey Lanada, Susan Joven, Michelle Tiangco, Melba Solidum, Carol Garcia, Alice Edurado, Veana Fores, Doris Magsaysay Ho, Margarita Forés, Maricel Soriano, Jon Herrera and Patti Grandidge, DJ Bob and Star Magic handler Monch Novales, Marivic, and former House Secretary-General Atty. Cesar Strait Pareja, Ana de Ocampo, Marissa Tambunting, Maryliz Lirio-Millan, Leah Puyat, Angelette Calero, and Rocio Pantaleon was there, too, as were Regal Films matriarch Mother Lily Monteverde and daughter Roselle, Senators Alan Peter and Pia Cayetano, Franklin Drilon, Risa Hontiveros, Kiko Pangilinan, Koko Pimentel, Grace Poe, and Mark Villar, Pangasinan Rep. Rachel Arenas, Quezon City Rep. Arjo Atayde and fashion designers Furne Amato, Michael Cinco, Louis Claparols, Patrice Ramos-Diaz, Rajo Laurel, Joey Samson, and Val Taguba.

Also in attendance were guests JB Baylon, Former Vice President Leni Robredo, Former Transportation Secretary Arthur Tugade, Taguig Mayor Lani Cayetano, former Taguig Mayor Lino Cayetano, former Vice President Noli de Castro, former Taguig Mayor Freddie and First Lady Kaye Tinga, former Professional Models Association of the Philippines president Phoemela Baranda, Raymond Gutierrez, Liz Uy, Tim Yap, Vince Uy, Joey Mead, Donna Cuna-Pita, Myrza Sison, Patrick Ty, Michealle Torres, Ria Gamboa, Katrina Angco, Aurelio Icasiano III, Geolette Esguerra, Martin Bautista, Toff de Venecia, Raymund Isaac, Issa Agana, Jack De Mesa, Ariel Lozada, Noel Manapat, JM Rodriguez, Nix Alanon, Ruffa Gutierrez, Cristalle Belo, Carla and Sam Humphries, Dingdong Dantes and Marian Rivera, Gretchen Barretto with Tonyboy Cojuangco, Bayambang Mayor Niña José-Quiambao, Oriental Mindoro Vice Governor Ejay Falcon, Leyte 4th District Richard Gomez and Ormoc Mayor Rep. Lucy Torres-Gomez, Cesar Montano, Albert Martinez, Tessa Prieto-Valdes and Alphaland Corporation president and executive director Dennis Valdes, Philippine Daily Inquirer president and Inquirer Group of Companies CEO Sandy Romualdez, Philippine Star Lifestyle editor and columnist Millet Mananquil and hubby Robert, daughter Rissa Mananquil and Paolo Trillo, son Robby and wife Maxene Magalona, Ces Drilon, Thelma San Juan and son Luis Carlo; Mons Romulo and brother Pasig Rep. Roman Romulo, Management Association of the Philippines president Riza Mantaring, Sun Life Philippines president Benedicto Sison, Jorge and Daisy Carino, Bodyworx Spa and Fitness Club sports director and Mini Car Club of the Philippines president Ken Uy and Ace Seahawks coach Malco Dacanay.

For those who didn’t mind loud music and a livelier vibe, the after-dinner party was rocked by 9 p.m. Food and drinks overflowed and guests continued to pour in. By 11 p.m., the stars started jamming. There were song numbers from Randy Santiago, Ian Veneracion, Agot Isidro, Jhong Hilario, Eula Valdez, Ayen and Franco Laurel, Sunshine Cruz, Tirso Cruz III, John Arcilla, Christopher de Leon, Paulo Avelino, Denise Laurel, Yassi Pressman, Maja Salvador, and Daniel Padilla. It was fun seeing everyone singing and dancing the night away. But it was Keren who clearly looked the happiest. After all, he was celebrating the gift of another precious year with people he works with who have become like family. Happy, happy birthday Keren!