AO 2021-008 "Directive Specific to the use of the phrase in all advertisement, promotional and or sponsorship activities or materials concerning tobacco products"

All advertisement, promotion, and/or sponsorship activities or any material used concerning cigar, cigarettes and tobacco products are mandated to strictly carry the standard message "Government Warning: Cigarette smoking is dangerous to your health."

Likewise, all other provisions provided for in Administrative Order 2021-008 should be strictly followed by cigarette owners, manufacturers, distributors, importers, exporters, advertisers and/or their agents.

Moving Ads/Videos (Visual Advertisements like TV, Cinema and Digital Video ads)

All frames must have the standard message at the top portion of the frame and the font size must be at least 1/3 of the size of the biggest font size in the layout; using Arial font, in all caps and in white text over a black background.

Ensure readability by the naked eye of the standard message which can be rendered in two (2) lines or follow the specifications provided in AO 2021-008.

Must end with a separate frame containing the standard message following the specifications provided in AO 2021-008.

The standard message must be audibly voiced over and enunciated, not sped up that it is no longer understand.

E-billboards

All frames must have the standard message at the top portion of the frame and the font size must be at least 1/3 of the size of the biggest font size in the layout; using Arial or Helvetica font, in all caps and in black text over a white background.

Must end with a separate frame containing the standard message following the specifications provided in AO 2010-008.

No voice over is required but end frame containing the standard message must be exposed for at least two (2) seconds.

Radio

The standard message must be audibly voiced over and enunciated, not sped up that it is no longer understandable.

Print/ OOH/Collaterals/ Digital Static Posts

The standard message must be at the top portion of the layout and the font size must be at least 1/3 of the size of the biggest font size in the layout; must be in all caps, using white Arial type, against black background.