ABS-CBN, GMA both claim lead in February ratings war

COMPETITORS ABS-CBN Corp. and GMA Network Inc. claimed separately on Tuesday that they won the national ratings war last month.

Citing data from Kantar Media, the Lopez-led multimedia conglomerate said it continued to be the No. 1 network in the country in February, after recording an average national audience share of 39 percent, or six points higher than GMA’s 33-percent share.

It also claimed leadership in the prime-time block with 43 percent of households tuning in to the network. GMA was 10 points below at 33-percent share. The prime-time block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

In a separate statement, GMA, citing data from Nielsen, said it led in the National Urban Television Audience Measurement (Nutam) with 35.2 percent average total day people audience share, a few percentage points higher than ABS-CBN’s 32.1-percent share.

GMA also won in the morning block with a 29.4-percent share versus the competitor’s 26.3-percent share; and the afternoon block, after clocking in 38.4 percent in audience share, while its rival got 30.9 percent.

Likewise, the Gozon-led broadcaster said it recorded a 37.2-percent total day people share in Urban Luzon, a 7.7-point lead versus its competitor, while also winning in Mega Manila with 38.1 percent as compared to the Lopez-led company’s 27.5-percent share.

Urban Luzon accounts for 72 percent of all urban TV viewers in the country, while Mega Manila represents 60 percent of all urban households in the Philippines.

Lastly, GMA said it beat ABS-CBN in Urban Visayas, after netting 35.7 percent of the area’s viewers, while ABS-CBN managed to keep at least 34.1-percent hooked in its programs.

GMA bases its claims to leadership from Nielsen data, which has a nationwide sample size of 3,500 urban and rural homes.

In the list of top-rating programs, Kapuso Mo, Jessica Soho (KMJS) is still the consistent number one show nationwide.

More GMA shows also occupied the overall top 30 lists in the respective areas — 17 in both NUTAM and Urban Luzon; 19 in Mega Manila; and 16 in Urban Visayas.

Joining KMJS as the Network’s top-rating shows for February were 24 Oras, Wowowin Primetime, Daig Kayo ng Lola Ko, Magpakailanman, Descendants of the Sun The Philippine Adaptation, Centerstage, Anak ni Waray vs Anak ni Biday, The Gift, Daddy’s Gurl, Pepito Manaloto, Amazing Earth, The Boobay and Tekla Show, Prima Donnas, Madrasta, Bilangin ang Bituin sa Langit, Love of my Life, Bubble Gang, Saksi, Unang Hirit, Mars Pa More, Eat Bulaga, Tadhana, Ilaban Natin Yan, Imbestigador and Magkaagaw.

The most watched programs in February were produced by ABS-CBN, with primetime stalwart FPJ’s Ang Probinsyano remaining at the top spot with 34%. Julia Montes’ comeback, meanwhile, was an instant hit as the weekly action-drama 24/7 recorded 27%.

TV Patrol remained as the most preferred newscast in the country, while viewers tuned in to the intense battle of contestants and coaches in The Voice Teens, which returned for a new season in February.

The love story of Billy (Liza Soberano) and Gabo (Enrique Gil) in Make It With You consistently brought kilig all throughout the love month. MMK, on the other hand, touched viewers’ hearts with its real-life stories, while the talented contestants of Your Moment impressed viewers nationwide.

The grand battle of the Mondragons pumped up viewers’ afternoon as Kadenang Ginto ended on a high note with 22%.

Other Kapamilya shows that ranked in the top 10 were Tonight with Boy Abunda, Bandila, I Can See Your Voice, Rated K: Handa Na Ba Kayo?, Gandang Gabi Vice, Umagang Kay Ganda, Magandang Buhay, It’s Showtime, Ipaglaban Mo, new daytime drama series Love Thy Woman, Sandugo, SOCO, Kuha Mo and Pamilya Ko.

https://businessmirror.com.ph/2020/03/04/abs-cbn-gma-both-claim-lead-in-february-ratings-war/