TV networks both claim ratings lead in March

MEDIA giants ABS-CBN Corp. and GMA Network, Inc. both continued to claim dominance in television ratings in March, citing different measurement providers.

ABS-CBN said on Wednesday it gained 47% average audience share last month to beat GMA’s 30%, based on data from Kantar Media.

Kanta Media, according to ABS-CBN, gathers its data from a survey of 2,610 urban and rural households across the Philippines.

GMA, on the other hand, said it had 36.4% average total day people audience share in the National Urban Television Audience Measurement (NUTAM) from March 1 to 27, with findings from March 24 to 27 based on overnight data. This is higher than its rival’s 35.5%, based on data from Nielsen TV Audience Measurement.

By location, ABS-CBN said its rating in March reached 44% in Metro Manila, almost double GMA’s 24%. In Mega Manila, it likewise outscored its rival with 38% against 30%.

The Lopez-led company said it dominated the country’s three main islands, with an average audience share of 41% in Luzon versus GMA’s 33%; 57% in Visayas compared to GMA’s 23%; and 56% in Mindanao against GMA’s 25%.

But in its own statement, GMA said it trumped the Urban Luzon market with an average audience share of 39.8% to beat ABS-CBN’s 30%. In Mega Manila, the network also claimed the lead with a rating of 41.6% against its rival’s 27.1%.

In terms of time slots, ABS-CBN again said it led the ratings across- the-board with an average audience share of 50% for prime time (6 p.m. to 12 a.m.) against GMA’s 30%. In the morning block (6 a.m. to 12 p.m.), it said it had 38% share versus GMA’s 28%. In the noon time block (12 p.m. to 3 p.m.), ABS-CBN scored 48% to beat GMA’s 29%. And in the afternoon block (3 p.m. to 6 p.m.), it had 49% against GMA’s 30%.

On the other hand, GMA said Nielsen data found it leading two time slots: the morning block with 32% rating versus ABS-CBN’s 29.2%, and the evening block with 38.4% against ABS-CBN’s 37.1%.

They also both said their shows were among the top programs in the month of March. ABS-CBN said its “FPJ’s Ang Probinsyano” was the number one show with a prime time rating of 42.2% and the variety show “It’s Showtime” is still the most watched noontime show with a rating of 36.8% on weekdays and 32 percent on Saturdays, whereas GMA said its “Kapuso Mo, Jessica Soho (KMJS)” was the number one show, without giving the details.

Following its lead are "The General’s Daughter," with 32.3 percent; "World of Dance Philippines" with 31.5 percent; TV Patrol, with 30.9 percent; "Maalaala Mo Kaya," with 28.7 percent; "Halik," with 24.5 percent; "Pinoy Big Brother: Otso" with 23.8 percent, "Tonight with Boy Abunda" with 22.9 percent, "Bandila" with 22.4 percent, "Rated K," with 22.2 percent; “Gandang Gabi Vice” with 19.8 percent; the just-concluded drama series “Playhouse” with 19.2 percent; new late-morning series “Nang Ngumiti ang Langit” with 18.4 percent; “Kadenang Ginto” with 17.6 percent; “Los Bastardos” with 18.8 percent; “Minute to Win It: Last Man Standing” with 18.2 percent; "Wansapanataym," with 21.9 percent; and "Home Sweetie Home," with 21.6 percent.

“KMJS” was followed by “Onanay,” “Magpakailanman,” “Daddy’s Gurl,” “Sahaya,” “Kara Mia,” “24 Oras,” “Pepito Manaloto” and “Studio 7.”

Completing the list were “Daig Kayo ng Lola Ko,” “TODA One I Love,” “Amazing Earth,” “The Boobay and Tekla Show,” “Asawa Ko Karibal Ko,” “Dragon Lady,” “Inagaw na Bituin,” “My Special Tatay,” “Bubble Gang,” “Saksi,” “Kapuso Movie Night,” “Eat Bulaga,” “Tadhana,” “Wish Ko Lang,” “Imbestigador,” “24 Oras Weekend” and “Wowowin.”

GMA Network dominated both Urban Luzon and Mega Manila lists as well, taking 8 and 9 spots out of the top 10 programs, respectively. — Denise A. Valdez

https://www.bworldonline.com/tv-networks-both-claim-ratings-lead-in-march/