RIVAL broadcasters GMA Network Inc. and ABS-CBN Corp. claimed on separate statements they led the ratings war last month, citing data from two different sources.
GMA Network, the Gozon-led network, claimed to have dominated in the National Urban Television Audience Measurement (Nutam) with a 38.4-percent average household audience share in February, ahead of ABS-CBN’s 34.6 percent by just a few percentage points, based on data from Nielsen TV Audience Measurement.
It also claimed to have led Nutam’s morning block with a 33.9-percent audience share versus its rival’s 28.5 percent; the afternoon block with 39.2 percent, versus the competitor’s 34.7 percent; and the evening block with 39.5 percent, versus 36.9 percent of the competition.
GMA also claimed to have furthered its leadership position in Urban Luzon and Mega Manila, which account for 72 percent and 60 percent of all urban households in the country.
In Urban Luzon GMA won across all-day parts and registered an average household share of 42.1 percent, while ABS-CBN posted only 29.2 percent; in Mega Manila it posted an audience share of 43.9 percent, while its rival booked 26.6 percent.
Moreover, Kapuso shows also ruled the list of top-rating programs in NUTAM for the said period. Kapuso Mo, Jessica Soho (KMJS) solidified its position as the most-watched show among urban viewers nationwide, following its recent overnight people rating of 19.2 percent, which is its highest rating to date.
KMJS was followed by Onanay, Pepito Manaloto, Kara Mia, 24 Oras, Daddy's Gurl, Magpakailanman, Daig Kayo ng Lola Ko, Studio 7, and Cain at Abel.
Included in the list as well were the political romantic comedy TODA One I Love, Bubble Gang, Saksi, The Boobay and Tekla Show, Amazing Earth, 24 Oras Weekend, Imbestigador, Wowowin, Unang Hirit, Eat Bulaga, Kapuso Movie Night, Tadhana, Asawa Ko Karibal Ko, Ika-5 Utos, Inagaw na Bituin, My Special Tatay and Wish Ko Lang.
GMA similarly dominated both Urban Luzon and Mega Manila lists, taking 9 spots out of the top 10 programs.
Lopez-led entertainment and multimedia conglomerate ABS-CBN claimed to have posted a higher national-average audience share in February. Citing data from Kantar Media, ABS-CBN said it recorded a solid 45-percent audience share nationwide, a 15-point lead over GMA’s 30 percent.
ABS-CBN also claimed leadership in Metro Manila, where it scored an average audience share of 43 percent, against GMA’s 23 percent. It also won in Mega Manila, where it scored 46 percent, ahead of the competition’s 29 percent.
The Lopez-led broadcaster likewise attracted more viewers than GMA in other areas. It won the ratings game in Total Luzon with an average total-day audience share of 40 percent, versus GMA’s 32 percent; in Total Visayas with 55 percent versus GMA’s 24 percent; and in Total Mindanao with 55 percent, versus GMA’s 26 percent.
ABS-CBN also claimed it fared better against GMA n the prime-time block, after it registered a 50-percent audience share, significantly higher than its rival’s 30 percent.
The prime-time block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
It posted a 48-percent audience share for the said block, a 16-point difference from the rival’s 32 percent.
Aside from prime time, ABS-CBN won in other time blocks nationwide that include the morning block with 37 percent, versus GMA’s 26 percent; noontime block with 44 percent, versus GMA’s 30 percent; and afternoon block with 46 percent, versus GMA’s 32 percent.
Long-running police drama Ang Probinsyano remained as the most watched show in February with an average television rating of 42.3 percent, while the variety show It’s Showtime is still the most watched noontime show in the country with a national TV rating of 40.6 percent on weekdays and 38.5 percent on Saturdays, against its rival Eat Bulaga which only got 37.5 percent on weekdays and 35.6 percent on Saturdays, ABS-CBN said.
Other most-watched Kapamilya shows are TV Patrol and World of Dance Philippines (31.3 percent each), The General’s Daughter (30.6 percent), Tonight with Boy Abunda (29.8 percent), Bandila (28.5 percent), Umagang Kay Ganda and Magandang Buhay (27.8 percent), Playhouse (27.9 percent), Kadenang Ginto (26.5 percent), Los Bastardos (25.7 percent), Maalaala Mo Kaya (25.1 percent), Pinoy Big Brother: Otso (24.8 percent), Gandang Gabi Vice (23.7 percent), Home Sweetie Home (22.9 percent), Wansapanataym (22.7 percent), Halik (22.3 percent), Rated K (21.6 percent) and Minute to Win It: Last Man Standing (20 percent).
The Lopez-led network sources its data from Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
GMA bases its claims to leadership from Nielsen data, which has a nationwide sample size of 3,500 urban and rural homes.
https://businessmirror.com.ph/2019/03/05/tv-ratings-war-continues/
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