ABS-CBN said more Filipinos preferred watching its programs as it topped all TV networks in urban and rural areas nationwide last year, while GMA said it capped off another successful year by continuing to lead in nationwide ratings throughout 2018.
Citing data from multinational audience measurement provider Kantar Media, ABS-CBN said it gained an average audience share of 45 percent for the whole year against GMA’s 32 percent.
GMA, on the other hand, said the network tallied 40.8 percent total day people audience share from January to December 2018 compared to ABS-CBN’s 37.5 percent based on Nielsen’s National Urban Television Audience Measurement.
GMA did not present its time block ratings, but noted its magazine program “Kapuso Mo, Jessica Soho” ranked first in most-watched shows of 2018.
Also among the roster of top-rating shows were “Daddy’s Gurl,” “The Clash,” “Kambal Karibal,” “Pepito Manaloto,” “Onanay,” “24 Oras,” “Victor Magtanggol,” “Magpakailanman,” and “Studio 7.”
“Super Ma’am,” “The Cure,” “Cain at Abel,” “Sherlock Jr.,” “Amazing Earth,” “Daig Kayo ng Lola Ko,” “Inday Will Always Love You,” and “Lip Sync Battle Philippines” were also unequaled by rivals in 2018.
Last year, ABS-CBN said it was the network of choice by Filipinos in Metro Manila, where it scored an average audience share of 42 percent versus GMA’s 26 percent.
It also noted that 16 of its shows made it to the country’s 20 most watched programs in 2018, led by its three-year-old prime time drama “FPJ’s Ang Probinsyano,” with 41.2% average national TV rating.
Other most-watched 2018 Kapamilya shows are "Pilipinas Got Talent” (38.1 percent), “Your Face Sounds Familiar Kids” (33.3 percent), “Bagani” (31.8 percent), “La Luna Sangre” (31.4 percent), “The Good Son” (30 percent), “Since I Found You” (29.3 percent), “Halik” (26.3 percent), “Tonight with Boy Abunda” (25.9 percent), “Bandila” (24.3 percent), “Meteor Garden” (23.5 percent), “TV Patrol” (30.5 percent), “Ngayon at Kailanman” (28.8 percent), “MMK” (27.2 percent), “Rated K” (27 percent), “I Can See Your Voice” (26.5 percent), “Gandang Gabi Vice” (25.9 percent), “Pinoy Big Brother: Otso” (26.6 percent) and “The Kids’ Choice” (26.2 percent).
The network said it also started gaining ground last year in Mega Manila and capped off the year by registering an average audience share of 36 percent versus GMA’s 34 percent.
ABS-CBN also reported huge ratings leads in other territories, including Luzon (40 percent), Visayas (53 percent), and Mindanao (52 percent).
“Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country,” the media giant said.
GMA, for its part, said it was the most watched station in both Urban Luzon and Mega Manila last year, winning across all day parts including the hotly contested primetime block.
https://www.philstar.com/business/2019/01/08/1883082/abs-cbn-gma-dominate-tv-ratings-anew
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