THE ratings war between network giants ABS-CBN and GMA has been going on for quite a while with both camps claiming nationwide leadership based on their respective ratings data providers.
ABS-CBN swears by the figures provided by Kantar Media, which supports its claim of nationwide ratings supremacy. Kantar, according to ABS-CBN, is a leading TV audience measurement provider.
GMA’s nationwide ratings leadership, on the other hand, is based on Nielsen Philippines data. Further, GMA has long been claiming that Nielsen is the more trusted ratings data provider in the industry.
Will the ratings war end should rumors prove true that ABS-CBN will begin tapping the services of Nielsen? If that indeed happens, then will it mean the real ratings winner between the two warring networks will be known? Let’s wait and see
ABS-CBN swears by the figures provided by Kantar Media, which supports its claim of nationwide ratings supremacy. Kantar, according to ABS-CBN, is a leading TV audience measurement provider.
GMA’s nationwide ratings leadership, on the other hand, is based on Nielsen Philippines data. Further, GMA has long been claiming that Nielsen is the more trusted ratings data provider in the industry.
Will the ratings war end should rumors prove true that ABS-CBN will begin tapping the services of Nielsen? If that indeed happens, then will it mean the real ratings winner between the two warring networks will be known? Let’s wait and see
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