GMA Network’s ratings success continued well in May based on the latest data from the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement.
For the full month of May (with May 27 to 31 based on overnight data), GMA remained as the viewers’ preferred channel after posting a total day people audience share average of 39.8 percent in the National Urban Television Audience Measurement (NUTAM), beating ABS-CBN’s 38.3 percent.
The Network managed to top NUTAM’s morning block with 35.9 percent people audience share versus ABS-CBN’s 33.2 percent. GMA also led in the afternoon block with 42.1 percent; ahead of competition’s 38.8 percent.
GMA likewise ruled across all day parts in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
The Kapuso Network again tallied a higher share point lead in Urban Luzon with an average total day people audience share of 44.4 percent as against ABS-CBN’s 33.0 percent.
Similarly in Mega Manila (with official data from May 1 to 26), GMA continued its dominance with an average total day people audience share of 45.8 percent versus rival network’s 30.4 percent.
GMA maintained its stronghold in NUTAM’s list of top-rating programs with Kapuso Mo, Jessica Soho still reigning as the most watched Kapuso show for the month of May and was followed by Kambal, Karibal.
Newly-launched Kapuso primetime series Inday Will Always Love You immediately entered the list as the third top-rating program from GMA. It was followed by consistent ratings drivers Magpakailanman, Pepito Manaloto, The One That Got Away, The Cure, 24 Oras, Lip Sync Battle Philippines, Daig Kayo ng Lola Ko, and 24 Oras Weekend. Completing the list were The Stepdaughters, Contessa, Eat Bulaga, Hindi Ko Kayang Iwan Ka, Tadhana, Bubble Gang, Saksi and Wowowin.
Kapuso programs also took the lion’s share in the Urban Luzon and Mega Manila lists, claiming 21 spots out of the top 30 shows in both areas.
Further, GMA’s flagship AM radio station Super Radyo DZBB was also hailed as the listeners’ number one choice in Mega Manila proving GMA’s dominance both in TV and radio.
Based on the most recent data from Nielsen Radio Audience Measurement. May ratings data show DZBB posting a total week average audience share of 38.9 percent, winning over DZMM’s 32 percent and DZRH’s 18 percent.
From Monday to Friday, DZBB’s ratings dominance was driven by its topnotch delivery of news and fearless commentaries through “Saksi sa Dobol B” anchored by Mike Enriquez; “Sino?” with Mike, Arnold Clavio, and Ali Sotto; “Super Balita sa Umaga Nationwide” with Mike and Joel Reyes Zobel; and “Dobol B Balitang-Balita” anchored by Melo del Prado.
Meanwhile, DZBB also kept listeners tuned to its weekend line-up through its public service program “MMDA sa GMA” hosted by Orly Trinidad in partnership with MMDA; “Super Balita sa Umaga Saturday and Sunday Edition” with Sam Nielsen and Cecil Villarosa; “Super Radyo Nationwide” with Francis Flores, “Buena Manong Balita” presented by Rowena Salvacion, “Boses ng Balita” with Benjie Alejandro, “I M Ready sa Dobol B” with Nathaniel Cruz and “Ladies Room” with Norilyn Temblor and Tootie.
Radio GMA’s flagship FM station Barangay LS 97.1 was hailed as the number one choice of listeners in Mega Manila according to the latest survey of Nielsen Radio Audience Measurement.
Barangay LS captivated the hearts of more listeners in Mega Manila for the month of May with an average audience share of 27.4 percent, which was driven by its variety of programs and wacky bunch of DJs.
Meanwhile, viewers can now enjoy a more colorful, more vibrant, and clearer viewing experience as GMA Network’s digital TV signal now covers all parts of Metro Manila as well as nearby provinces of Cavite, Laguna, Rizal, Bulacan, Bataan, Nueva Ecija, and Pampanga. GMA-7 and GMA News TV’s digital broadcast can be accessed by simply rescanning the channels through their digital TV boxes.
Their sub-channels are available soon: Dobol B sa TV (News and Information), KiliTV (Airing reruns of GMA comedy shows or acquired (like John En Marsha, Iskol Bukol, etc.), airing originals and stand-ups), GMABest (reruns of GMA classics from 80s to 2010s), HOAtv (featuring asian drama shows, movies, reruns and acquired), GMAPlay (A dedicated channel for Kids and Teens; reruns of anime and cartoons), KMF (Kapuso Movie Festival) and QTV (All about lifestyle and women channel). QTV is also under CityNet Marketing and Productions, Inc.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2017, Nielsen TV Audience Measurement increased its client pool to a total of 41 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 blocktimers; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.
For the full month of May (with May 27 to 31 based on overnight data), GMA remained as the viewers’ preferred channel after posting a total day people audience share average of 39.8 percent in the National Urban Television Audience Measurement (NUTAM), beating ABS-CBN’s 38.3 percent.
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| From left: Juancho Trivino, Barbie Forteza, and Derrick Monasterio, stars of the top rating romcom, 'Inday Will Always Love You.' |
The Network managed to top NUTAM’s morning block with 35.9 percent people audience share versus ABS-CBN’s 33.2 percent. GMA also led in the afternoon block with 42.1 percent; ahead of competition’s 38.8 percent.
GMA likewise ruled across all day parts in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
The Kapuso Network again tallied a higher share point lead in Urban Luzon with an average total day people audience share of 44.4 percent as against ABS-CBN’s 33.0 percent.
Similarly in Mega Manila (with official data from May 1 to 26), GMA continued its dominance with an average total day people audience share of 45.8 percent versus rival network’s 30.4 percent.
GMA maintained its stronghold in NUTAM’s list of top-rating programs with Kapuso Mo, Jessica Soho still reigning as the most watched Kapuso show for the month of May and was followed by Kambal, Karibal.
Newly-launched Kapuso primetime series Inday Will Always Love You immediately entered the list as the third top-rating program from GMA. It was followed by consistent ratings drivers Magpakailanman, Pepito Manaloto, The One That Got Away, The Cure, 24 Oras, Lip Sync Battle Philippines, Daig Kayo ng Lola Ko, and 24 Oras Weekend. Completing the list were The Stepdaughters, Contessa, Eat Bulaga, Hindi Ko Kayang Iwan Ka, Tadhana, Bubble Gang, Saksi and Wowowin.
Kapuso programs also took the lion’s share in the Urban Luzon and Mega Manila lists, claiming 21 spots out of the top 30 shows in both areas.
Further, GMA’s flagship AM radio station Super Radyo DZBB was also hailed as the listeners’ number one choice in Mega Manila proving GMA’s dominance both in TV and radio.
Based on the most recent data from Nielsen Radio Audience Measurement. May ratings data show DZBB posting a total week average audience share of 38.9 percent, winning over DZMM’s 32 percent and DZRH’s 18 percent.
From Monday to Friday, DZBB’s ratings dominance was driven by its topnotch delivery of news and fearless commentaries through “Saksi sa Dobol B” anchored by Mike Enriquez; “Sino?” with Mike, Arnold Clavio, and Ali Sotto; “Super Balita sa Umaga Nationwide” with Mike and Joel Reyes Zobel; and “Dobol B Balitang-Balita” anchored by Melo del Prado.
Meanwhile, DZBB also kept listeners tuned to its weekend line-up through its public service program “MMDA sa GMA” hosted by Orly Trinidad in partnership with MMDA; “Super Balita sa Umaga Saturday and Sunday Edition” with Sam Nielsen and Cecil Villarosa; “Super Radyo Nationwide” with Francis Flores, “Buena Manong Balita” presented by Rowena Salvacion, “Boses ng Balita” with Benjie Alejandro, “I M Ready sa Dobol B” with Nathaniel Cruz and “Ladies Room” with Norilyn Temblor and Tootie.
Radio GMA’s flagship FM station Barangay LS 97.1 was hailed as the number one choice of listeners in Mega Manila according to the latest survey of Nielsen Radio Audience Measurement.
Barangay LS captivated the hearts of more listeners in Mega Manila for the month of May with an average audience share of 27.4 percent, which was driven by its variety of programs and wacky bunch of DJs.
Meanwhile, viewers can now enjoy a more colorful, more vibrant, and clearer viewing experience as GMA Network’s digital TV signal now covers all parts of Metro Manila as well as nearby provinces of Cavite, Laguna, Rizal, Bulacan, Bataan, Nueva Ecija, and Pampanga. GMA-7 and GMA News TV’s digital broadcast can be accessed by simply rescanning the channels through their digital TV boxes.
Their sub-channels are available soon: Dobol B sa TV (News and Information), KiliTV (Airing reruns of GMA comedy shows or acquired (like John En Marsha, Iskol Bukol, etc.), airing originals and stand-ups), GMABest (reruns of GMA classics from 80s to 2010s), HOAtv (featuring asian drama shows, movies, reruns and acquired), GMAPlay (A dedicated channel for Kids and Teens; reruns of anime and cartoons), KMF (Kapuso Movie Festival) and QTV (All about lifestyle and women channel). QTV is also under CityNet Marketing and Productions, Inc.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2017, Nielsen TV Audience Measurement increased its client pool to a total of 41 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 blocktimers; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.
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