GMA Network continued its winning streak in nationwide television ratings based on the latest data from the industry’s widely-trusted ratings service provider, Nielsen TV Audience Measurement.
For the full month of February (with February 18 to 28 based on overnight data), GMA remained the most watched TV station in the National Urban Television Audience Measurement (NUTAM) with an average of 43.6 percent total day people audience share, toppling ABS-CBN’s 37.9 percent.
The Kapuso Network registered a solid 42.5 percent people audience share versus ABS-CBN’s 33.7 percent in the morning block in NUTAM, while GMA posted an even bigger lead in the afternoon block with 48.4 percent versus competition’s 35.3 percent.
GMA won across all day parts with steadily increasing margins in both Urban Luzon and Mega Manila, which respectively account for 76 and 59 percent of all urban viewers in the country.
In Urban Luzon, GMA posted a total day people audience share of 49.1 percent as against its rival network’s 31.4 percent.
Likewise, in Mega Manila (with official data from February 1 to 24), the Kapuso Network remained undefeated with a 52.1 percent total day people audience share while ABS-CBN managed to get only 27.6 percent.
Award-winning news magazine show Kapuso Mo, Jessica Soho (KMJS) still reigned as the most watched GMA program nationwide in February.
Other GMA ratings drivers last month were Magpakailanman; Kambal, Karibal; Pepito Manaloto; 24 Oras; Sherlock Jr.; All-Star Videoke; Daig Kayo ng Lola Ko; and Ika-6 na Utos.
Also in the list of top programs were Sirkus; The One That Got Away; Bubble Gang; Saksi; The Stepdaughters; 24 Oras Weekend; Eat Bulaga; Tadhana; Impostora; Sunday Pinasaya; and Haplos.
GMA Network still dominated the list of top programs in Urban Luzon with eight Kapuso shows in the top 10. Moreover, GMA programs swept the first nine spots in Mega Manila.
Further, GMA’s flagship AM radio station Super Radyo DZBB was also hailed as the listeners’ number one choice in Mega Manila proving GMA’s dominance both in TV and radio.
Based on the most recent data from Nielsen Radio Audience Measurement. February ratings data show DZBB posting a total week average audience share of 42.9 percent in February, winning over DZMM’s 39.5 percent and DZRH’s 30.4 percent.
From Monday to Friday, DZBB’s ratings dominance was driven by its topnotch delivery of news and fearless commentaries through “Saksi sa Dobol B” anchored by Mike Enriquez; “Sino?” with Mike, Arnold Clavio, and Ali Sotto; “Super Balita sa Umaga Nationwide” with Mike and Joel Reyes Zobel; and “Dobol B Balitang-Balita” anchored by Melo del Prado.
Meanwhile, viewers can now enjoy a more colorful, more vibrant, and clearer viewing experience as GMA Network’s digital TV signal now covers all parts of Metro Manila as well as nearby provinces of Cavite, Laguna, Rizal, Bulacan, Bataan, Nueva Ecija, and Pampanga. GMA-7 and GMA News TV’s digital broadcast can be accessed by simply rescanning the channels through their digital TV boxes.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2017, Nielsen TV Audience Measurement increased its client pool to a total of 41 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 blocktimers; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.
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