Rival TV networks both claim ratings lead

ABS-CBN Corp. claimed a nationwide lead in television ratings for November while main rival GMA Network Inc. said it was ahead in key urban areas.

The two networks used data from separate third-party research firms, which showed both leading in mega Manila, including the National Capital Region.

In a statement, ABS-CBN said it was ahead of GMA in national TV ratings, with average audience share of 46 percent, above GMA’s 34 percent, citing data from Kantar Media.

ABS-CBN said it was also ahead in “all territories,” including mega Manila, with 37 percent of audience share against 34 percent for GMA and Metro Manila, where it claimed 41 percent against GMA’s 27 percent.

Kantar data showed ABS-CBN had an audience share of 51 percent during primetime, where most Filipinos watch TV, compared to GMA's 32 percent, the network said. ABS-CBN also took the lead in the morning (6 a.m to 12 p.m.), noontime (12 p.m. to 3 p.m.) and afternoon (3 p.m. to 6 p.m.).

Nine of the ten most watched programs in the country were produced by ABS-CBN, led by the long running police drama “FPJ’s Ang Probinsyano,” the network said.

The series topbilled by Coco Martin recorded a national TV rating of 41.1 percent, ABS-CBN said.

Other programs that made it to the list include “La Luna Sangre,” “The Good Son,” “Tonight with Boy Abunda,” “Bandila,” “TV Patrol,” “Little Big Shots,” “Wansapanataym,” “Maalaala Mo Kaya,” “I Can See Your Voice,” “Gandang Gabi Vice,” “Ikaw Lang ang Iibigin”, “It’s Showtime”, “ASAP,” “Banana Sundae,” “Pusong Ligaw,” “Hanggang Saan,” “Ipaglaban Mo,” “Wildflower,” “Home Sweetie Home,” and “Goin’ Bulilit.”

ABS-CBN said it led ratings in other parts of the country.

For “total Luzon,” ABS-CBN said it got an audience share of 44 percent for November while GMA got 35 percent. For total Visayas, ABS-CBN cornered 54 percent versus GMA’s 27 percent, and for total Mindanao, it secured 49 percent against GMA’s 34 percent.

Apart from television ratings, ABS-CBN cited gains it made in its digital TV initiative. As of last month, ABS-CBN TVplus has already sold four million boxes since its launch in 2015.

For its part, GMA said it was ahead in the National Urban Television Audience Measurement using data from Nielsen Philippines TV Audience Measurement. GMA said it had cornered an average total day people audience share of 43.2 percent, ahead of ABS-CBN’s 38.2 percent.

GMA said it led in all time blocks in urban Luzon and mega Manila, which accounted for over half of all viewers in the country.

GMA said it had cornered 48.8 percent of the market in urban Luzon, versus 32.6 percent of ABS-CBN, and 51.1 percent in mega Manila, against its ABS-CBN’s 28.5 percent.

More Kapuso shows also made it to the list of top programs in NUTAM with the award-winning weekly family sitcom “Pepito Manaloto still reigning as the most watched Kapuso program nationwide in November.

Included in the list as well were “Kapuso Mo, Jessica Soho,” “Daig Kayo ng Lola Ko,” “Magpakailanman”, “24 Oras”, “Super Ma’am”, “All-Star Videoke”, “24 Oras Weekend,” and “Alyas Robin Hood”, which concluded last November 24.

Newly launched primetime series “Kambal, Karibal” immediately made its way to the list of most watched Kapuso programs in NUTAM along with consistent ratings drivers “Ika-6 na Utos”, “Tadhana,” “Wowowin”, “My Korean Jagiya”, “Bubble Gang”, “Saksi”, “Imbestigador,” “Eat Bulaga,” “Sunday PinaSaya,” “Dear Uge,” “Celebrity Bluff,” “Haplos” and “Impostora”.

GMA Network again dominated the list of top programs in Urban Luzon with 8 of the top 10; while sweeping Mega Manila’s top 10 list.

Further, GMA’s flagship AM radio station Super Radyo DZBB was also hailed as the listeners’ number one choice in Mega Manila proving GMA’s dominance both in TV and radio.

Based on the most recent data from Nielsen Radio Audience Measurement.

November ratings data show DZBB posting a total week average audience share of 33.3 percent in November, winning over DZMM’s 28.8 percent and DZRH’s 11.2 percent.

From Monday to Friday, DZBB’s ratings dominance was driven by its topnotch delivery of news and fearless commentaries through Saksi sa Dobol B hosted by Mike Enriquez; Sino? with Mike, Arnold Clavio, and Ali Sotto; Super Balita sa Umaga Nationwide with Mike and Joel Reyes Zobel; and Dobol B Balitang-Balita hosted by Melo del Prado.

Meanwhile, DZBB also kept listeners tuned to its weekend line-up through its public service program MMDA sa GMA hosted by Orly Trinidad in partnership with MMDA; Super Balita sa Umaga Saturday and Sunday Edition with Sam Nielsen and Cecil Villarosa; Super Radyo Nationwide with Francis Flores, and Buena Manong Balita presented by Rowena Salvacion.

Recognized as one of the most awarded radio stations in the country, DZBB recently won as the Radio Station of the Year in the 7th People Management Association of the Philippines (PMAP) Makatao Awards for Media Excellence.

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