Monday, September 5, 2016

Ratings race: ABS-CBN leads nationwide, GMA holds Urban Luzon

ABS-CBN Corp. said it has kept its nationwide lead in TV ratings, while rival GMA Network, Inc. said that it still led the race among broadcast networks in Urban Luzon for the month of August.

Citing data from Kantar Media, ABS-CBN said that it has a 47% audience share nationwide, 14 points higher than that of GMA at 33%.

On the other hand, GMA quoted ratings provider Nielsen TV Audience Management, reporting that it has a 40.4% share among audiences in Urban Luzon -- a region which GMA said accounts for 77% of urban TV households nationwide. This is seven points higher than ABS-CBN’s 33.4%, and 34.1-points more than TV5’s 6.3%.


The two media giants subscribe to different TV audience measurement providers. ABS-CBN said Kantar Media uses a nationwide panel size of 2,610 urban and rural homes, while GMA said Nielsen data has a nationwide sample size of 3,500 urban and rural homes.

For the prized primetime block, ABS-CBN said it has captured half of the national audience share, leading over GMA by 19 points.

Other Kapamilya shows in the top ten are Wansapanataym (34.1 percent), TV Patrol (32.7 percent), MMK (31.8 percent), Home Sweetie Home (28.2 percent), Goin Bulilit (27.2 percent), TV Patrol Weekend (22.4 percent) and Rated K (21.5 percent).

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57 percent of the Philippine TV viewing population. 

Aside from primetime, ABS-CBN said that it has also led other time blocks nationwide: the morning block (6 a.m. to noon) with 41% to GMA’s 35%; the noontime block (noon to 3 p.m.) with 45% to GMA’s 33%; and afternoon block (3 to 6 p.m.) with 48% to GMA’s 32%.

Meanwhile, GMA said that it had more programs ranking in the top 30 list of top-rating programs in Urban Luzon, with Encantadia topping the list among GMA shows.

On the other hand, according to Nielsen data, the top 10 TV shows for August belonged to ABS-CBN, led by FPJ’s Ang Probinsyano by 41.2%. In the same list, GMA’s Encantadia ranked 13th, taking up 21% of audience share.

Besides Encantadia, other programs from GMA also dominated the top 10 including Magpakailanman, Kapuso Mo, Jessica Soho, Descendants of the Sun, Pepito Manaloto, and 24 Oras.

Also in the top 30 list in Urban Luzon are 24 Oras Weekend, Ismol Family, Sunday PinaSaya, Hay Bahay!, Eat Bulaga, Magkaibang Mundo, Sinungaling Mong Puso, Sa Piling ni Nanay, Juan Happy Love Story, Imbestigador, Lip Sync Battle Philippines, Wowowin, Karelasyon, Bubble Gang and Saksi.

ABS-CBN shares fell 1.11% on Friday to P49.15 per piece. On the other hand, GMA shares were flat at P6.30 apiece. -- Roy Stephen C. Canivel

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