Manila, April 19, 2010 - The Department of Tourism (DOT) is aiming to increase tourist arrivals during the centennial season by 2.5 million over the 2.2 million arrivals last year.
DOT's series of domestic tourism program has a campaign theme, "Huwag Maging Dayuhan sa Sariling Bayan", since it is expected that more Filipinos and foreigners will choose to travel to the Philippines especially now that the country is celebrating the centennial of the Philippine Independence.
DOT officials said that since people find it hard to travel abroad because of the recent peso devaluation against the dollar they are now inclined to go around the Philippines. Most of the tourists have learned to settle for a tour of the Philippines instead of going to Hongkong and other regions in Asia hit by the currency crisis.
The theme of the tourism centennial campaign is "Lakbayin ang Pilipinas at Sarili'y Tuklasin". And the DOT has signed agreements with hotels and transportation companies to provide tourists across-the board discounts on rooms and transportations.
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