The July 31, 2008 Fashion Show

The July 31, 2008 Fashion Show

Then, the project was now completed after five years of planning from June 2003 to 2008, and a year after the July 12-15, 2007 EDSA Tres in Makati City, the excavation works of the project at the Ayala and Makati Avenues in Makati City and construction works of the millennium celebration stage in the said intersection with the Swatch Millennium Clock and the Peninsula Manila's rooftop with lighted parols, twin stairways and a giant stage  for four days from December 26, 2007 to December 31, 2007. The project's proponents were the Ayala Corporation, the MVP Group of businessman Manny V. Pangilinan, the Cultural Center of the Philippines and the Metropolitan Manila Development Authority.

(Exceptions: "How fitness marries fashion" from the July 25, 2008 issue of the Philippine Daily Inquirer:)

"That was how the idea for Inquirer Lifestyle series’ Fitness.Fashion show was born. That Samsung chose to share this fashion vision turned the idea into reality. “The collaboration merely confirms Samsung’s sustained efforts to define what a lifestyle brand is all about. And PDI Lifestyle is a strategic alignment,” said Pen Roque, Cheil Country Director for Samsung Philippines." 

"We tapped some of today’s designers to collaborate with top active brands." 

"They are Vic Barba, Joey Samson, James Reyes, Louis Claparols, Rhett Eala, Patrice Ramos-Diaz, Tonichi Nocom, Randy Ortiz, Ivarluski Aseron, Arcy Gayatin, Rajo Laurel, and of course, Lulu."

"They are collaborating with Kipling, Bench, Speedo, Adidas, Nike Golf, Puma, Marks & Spencer, Fila, Aigle & Oxbow. Virgie Ramos’ Swatch is also supporting this collaboration."

"Leica, Tweetie, Amanda, Rina, Sen. Cayetano, Jeena will be guest models in this show on July 31 at Peninsula Manila, with Inquirer contributing editor Apples Aberin-Sadhwani, Ruby Gan, Svetlana Osmena, Fely Atienza, Akiko Thompson, Enchong Dee, Paolo Abrera." 

"L’Oreal is doing the hair and makeup."

The exceptions of the articles about the INQUIRER Lifestyle Series: Fitness.Fashion with Samsung fashion show from the said newspaper were:

• "Personalities like Senator Pia Cayetano, Waterfront GM Marco Protacio, jewelry designer Tweetie de Leon-Gonzalez and socialite Amparito Lhuillier were among the big names who gamely participated in the event." - from "A dynamic, eclectic 2008", Apples Pickings by Apples Aberin Sadhwani, published in the December 26, 2008 issue of the Philippine Daily Inquirer.

• “Fitness.Fashion” also scored a coup with the runway debut of fitness enthusiast and sports advocate Sen. Pia Cayetano. Other guest models were Akiko Thompson, Amanda Carpo, Rina Go, Paolo Abrera, Phoemela Baranda, Svetlana Osmeña, Jeena Lopez, Enchong Dee, Ruby Gan, Fely Atienza, Trishan Cuazo, catwalk queens Tweetie de Leon-Gonzalez and Apples Aberin-Sadhwani, and Inquirer’s own Tessa Prieto-Valdes and Leica Carpo.” - from "Style statement: Sporty", published in page E-4 of the August 3, 2008 issue of the Philippine Daily Inquirer.
• The Inquirer Lifestyle Fitness.Fashion with Samsung Concert held on Friday, August 1 at 8:00 p.m. at the Ayala and Makati Avenues after the fashion show on Thursday, July 31 at 7:30 p.m. at the Rigodon Ballroom of the Peninsula Manila in Makati City. Guest performers during the said concert are Karylle, Tootsie Guevarra, Gino Padilla, Lana Asanin, Nancy Castiglione, Radha, Aliya Parcs, Jed Madela and the Dye Vest Band.

Celebrities Robi Domingo and volley star Gretchen Ho running the 21K

• "Meanwhile, were on hand at the finish line where a neon street party was held graced by celebrities Gretchen Ho, Robi Domingo, Bianca Gonzalez, and Phil Younghusband."- from "Dela Cruz, Bacalan rule Rexona Run to Your Beat", published in the October 24, 2013 issue of Manila Standard Today.

The new faces of TechnoMarine, Phil Younghusband, Heart Evangelista, Kiefer Ravena and Bianca Gonzalez

• "The four Technomarine ambassadors are TV host Bianca Gonzalez, basketball player Kiefer Ravena, soccer player Phil Younghusband and actress Heart Evangelista." - from "Diamonds meet plastic in watches of ‘unconventional luxury’, published in the September 20, 2013 issue of the Philippine Daily Inquirer.
• "The celebrities will be led by the so-called “Magnificent 7”—Richard Gomez, Lucy Torres, Ogie Alcasid, John Estrada, Rissa Mananquil-Trillo, Dingdong Dantes, and a “surprise guest” whom Ortiz will not name. Guest models include beauty queens Venus Raj and Shamcey Supsup, and actors Rayver Cruz and Daniel Matsunaga." - from "Randy Ortiz show could be the biggest for 2013" by Joselito O. Tolentino, published in the September 27, 2013 issue of the Philippine Daily Inquirer.
• "McDonald’s ambassadors Xian Lim and Jessy Mendiola, and athletic brothers Jeron Teng and Jeric Teng gamely put on their running shoes to join the race. Others spotted during the McHappy Day Fun Run were Chesca Garcia-Kramer and kids Kendra and Scarlett, Dimples Romana and daughter Callie, and football players and brothers Anton and Armand del Rosario, along with McDonald’s commercial talents Einar Ingebrigtsen, Paulo “Kuya Pao” Pingol, Kenneth Cruz and Vince Ferraren." - from "The 2013 McHappy Day Fun Run – a successful and memorable day for families!", December 16, 2013
• "There were, among others, Cebu City Vice Mayor Mike Rama, who modeled for Anthony Nocom + Nike Golf; Waterfront’s own general manager Marco Protacio for Randy Ortiz + Folded & Hung; socialites Amparito Lhuillier, Elvira Luym, Margie Lhuillier and Teresin Mendezona, modeling, respectively, for Randy Ortiz + Folded & Hung, Cary Santiago + Folded & Hung and Arcy Gayatin + Technomarine."
• "Aside from Santiago and Gayatin, Cebu’s fashion directory was also represented by six other designers: Philip Rodriguez (for Havaianas), Protacio Empaces (Nike Golf), Jun Escario (Speedo), Oj Hofer (Havaianas), Lord Maturan (Penshoppe) and Edwin Ao, who, with Manila’s James Reyes, created pocket collections for YOU magazine, which had its launch down South also last weekend. The show, directed by Jackie Aquino and hosted by 2bU! and Super’s Bianca Consunji and model Trishan Cuazo, also included other Manila fashion fixtures like Louis Claparols and Joey Samson (for Kipling), Lulu Tan Gan (Speedo) and Rhett Eala (Technomarine)." - from "Fitness.Fashion in the South", published in the November 14, 2008 issue of the Philippine Daily Inquirer.

The 7-31-2013 Celebration with a Grand Street Party

No less than President Benigno Aquino the Third and other government and local officials were attended for the fashion show’s 5th anniversary.

In attendance were Paolo Araneta; Jose Cuervo’s AA Arquiza; moi, dearest palangga, twinkle-eyed beauty Abby Binay; golfer Charlie Carmona; Bench’s Ben Chan; Louie Chuidian; WhereElse’s suave Marcel Crespo; Monique Banzon Daez; Illac Diaz; Joji Dingcong; Patxi Elizalde and Sofia Zobel-E.; Malou Francisco of Store Specialists Inc.; Amanda Griffin; Lisa Gokongwei; Haresh Hiranand; and super eligible Mike Huang, Bea Jacinto; Lucia Jacinto; Angel Jacob; Patricia Javier; pretty, pretty Angelu de Leon; gourmet and wine connoisseur Alex Lichaytoo; lady of different faces Margarita Locsin; brilliant columnist and that miss with the four B’s, Celine Lopez; vivacious Bing Loyzaga; Cutie del Mar; DJ Mumph; The Body who makes ladies sigh, Marc Nelson; PR genius Keren Pascual; Miguel Pastor; Dave and Berna Puyat; Jaya Ramsey; New York City boy Patrick Reyno; Miguel Rosales; Cherrie del Rosario; Robin da Roza; Carmina Sanchez; Hans and Carol Sy; Bea Zobel Jr. (she recently had café society’s jaws dropping with her witty answers in a candid interview with Karen Santos and Gina Tambunting Roxas featured in PEOPLE Asia’s fantastic March 1, 2002 issue), Charlie Carmona; vibrant Breakfast Show host, Angel Jacob; the pretty faces behind Luna, Annie Cacho and Manet Dayrit; Zed’s pride, Fenee Amparo; dapper Jojo Manlongat; interior designer Miguel Rosales; well-loved designer, Pepito Albert; PDI’s Tim Yap; exuberant Tina Tinio; exotic Thelina Nuval; and Maurice Arcache.

Plus, Bench/ endorsers VJ Amanda Griffin; John Prats; celebrity son AJ Eigenmann; Mickey Randall, Aubrey Miles and Francis Ricafort, studly lover boy Jon Hall and Channel E’s gorgeous playgirl Lana Asanin, sexy star Assunta de Rossi-Ledesma, Bench/ long-time endorsers Wendell Ramos and Jomari Yllana, Marc Nelson, Aya Medel, Diether Ocampo, Amanda Griffin plus the Antonio Aquitana open the curtain call for the 100-plus models in the Bench during its "One Night Only" underwear and denim fashion show last July 2002.

Others such as Ces Oreña-Drilon and her hubby, renowned artist Rock Drilon; Agot Isidro and Manu Sandejas; searing beauties Dina Bonnevie and Ara Mina; Hans Montenegro; directors/actors Rowell Santiago and Gina Alajar with son Ryan Eigenmann; Studio 23 VJ’s, Southern gent JM Rodriguez and charmante Cutie del Mar; and Fil-Am superstar Paolo Montalban.