RIVAL television giants GMA Network Inc. and ABS-CBN Corp. claimed separately on Tuesday that they led the ratings war in different areas last month, with the latter asserting dominance across the country, and the former in its bailiwick areas in the Philippine capital.
Citing data from Neilsen TV Audience Measurement, the Gozon-led network said it was able to beat its rival, after gaining a 32.3-percent average audience share in Urban Luzon versus its competition’s 31.1-percent share.
In Mega Manila, it scored an average of 32.6 percent, a 3.1-point difference over the Lopez-led network’s 29.5 percent.
Urban Luzon accounts for 72 percent of all urban TV viewers in the country, while Mega Manila represents 60 percent of all urban households in the Philippines.
GMA, likewise, led the afternoon block with 33 percent in people audience share versus ABS-CBN’s 31.6 percent; and the evening block with 34.9 percent share, compared to its rival’s 32.3 percent share.
Consistently dominating Urban Luzon's list of top rating programs is no other than Kapuso Mo, Jessica Soho (KMJS). The award-winning magazine program similarly led the list of top 30 shows in National Urban Philippines. Its Halloween special episode “Gabi ng Lagim” was again top-trending worldwide last October 27 and garnered a people rating of 16.8 percent.
Following KMJS in the list of top programs for October were The Boobay and Tekla Show, 24 Oras, The Clash, The Gift, Pepito Manaloto, Beautiful Justice, Daig Kayo ng Lola Ko, Magpakailanman, Studio 7, One of the Baes, Bubble Gang, Saksi, Daddy's Gurl, Amazing Earth, Unang Hirit, Mars Pa More, Wagas, Hanggang sa Dulo ng Buhay Ko, Tadhana, Wish Ko Lang, Imbestigador, Prima Donnas, Dahil sa Pag-ibig, Madrasta, Wowowin, Eat Bulaga, and the recently-launched afternoon series Magkaagaw.
In a separate statement, ABS-CBN said it continued to be the No. 1 network in the country with an average national audience share of 44 percent versus its rival’s 31-percent share in October, citing data from Kantar Media.
The Lopez-led entertainment and multimedia conglomerate also claimed leadership in Metro Manila and Mega Manila, where it scored an average audience share of 41 percent and 35 percent, respectively, against GMA’s 25-percent and 32-percent share.
ABS-CBN also attracted more viewers than GMA in other areas. It won the ratings game in Total Luzon with an average total-day audience share of 40 percent, versus GMA’s 32 percent; in Total Visayas, with 53 percent versus GMA’s 25 percent; and in Total Mindanao, with 49 percent versus GMA’s 28 percent.
It also led all the time blocks, registering a 47-percent share in primetime versus the competitor’s 32 percent; netting 38 percent for the morning block against its rival’s 27 percent; booking a 44-percent share in the noon block versus the 30-percent share of GMA; and capturing 45-percent of the audience during the afternoon block versus GMA’s 34-percent share.
FPJ’s Ang Probinsyano (35%) the country’s longest running primetime program for four years now, is still the top choice of viewers nationwide, while The General’s Daughter (34.1%) ended its run strongly.
The Voice Kids (30.2%) remained as the most-watched weekend show, while Parasite Island (28.8%) proved to be a hit among viewers.
Rounding out the top five most watched programs nationwide is TV Patrol (28.2%).
Making its debut in the top ten is new Kapamilya teleserye Starla (28.1%). Completing the list are The Killer Bride (27.8%), Tonight with Boy Abunda (27.1%), Bandila (26.1%); Home Sweetie Home: Extra Sweet (25.5%), Maalaala Mo Kaya (24.6%), Rated K: Handa Na Ba Kayo? (23.2%), I Can See Your Voice (21.6%), Gandang Gabi Vice (20.5%), Umagang Kay Ganda (19.7%), Magandang Buhay (19.2%), the recently-concluded drama series Nang Ngumiti ang Langit (18.6%), It’s Showtime (18.1%), Kadenang Ginto (17.5%), Ipaglaban Mo (16.8%), SOCO (16.3%), Kuha Mo (15.9%), Sandugo (15.3%) and Pamilya Ko (14.7%).
GMA bases its claims to leadership from Nielsen data, which has a nationwide sample size of 3,500 urban and rural homes.
The Lopez-led network sources its data from Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
https://businessmirror.com.ph/2019/11/06/tv-networks-as-usual-claim-leadership-in-ratings-war/
Citing data from Neilsen TV Audience Measurement, the Gozon-led network said it was able to beat its rival, after gaining a 32.3-percent average audience share in Urban Luzon versus its competition’s 31.1-percent share.
In Mega Manila, it scored an average of 32.6 percent, a 3.1-point difference over the Lopez-led network’s 29.5 percent.
Urban Luzon accounts for 72 percent of all urban TV viewers in the country, while Mega Manila represents 60 percent of all urban households in the Philippines.
GMA, likewise, led the afternoon block with 33 percent in people audience share versus ABS-CBN’s 31.6 percent; and the evening block with 34.9 percent share, compared to its rival’s 32.3 percent share.
Consistently dominating Urban Luzon's list of top rating programs is no other than Kapuso Mo, Jessica Soho (KMJS). The award-winning magazine program similarly led the list of top 30 shows in National Urban Philippines. Its Halloween special episode “Gabi ng Lagim” was again top-trending worldwide last October 27 and garnered a people rating of 16.8 percent.
Following KMJS in the list of top programs for October were The Boobay and Tekla Show, 24 Oras, The Clash, The Gift, Pepito Manaloto, Beautiful Justice, Daig Kayo ng Lola Ko, Magpakailanman, Studio 7, One of the Baes, Bubble Gang, Saksi, Daddy's Gurl, Amazing Earth, Unang Hirit, Mars Pa More, Wagas, Hanggang sa Dulo ng Buhay Ko, Tadhana, Wish Ko Lang, Imbestigador, Prima Donnas, Dahil sa Pag-ibig, Madrasta, Wowowin, Eat Bulaga, and the recently-launched afternoon series Magkaagaw.
In a separate statement, ABS-CBN said it continued to be the No. 1 network in the country with an average national audience share of 44 percent versus its rival’s 31-percent share in October, citing data from Kantar Media.
The Lopez-led entertainment and multimedia conglomerate also claimed leadership in Metro Manila and Mega Manila, where it scored an average audience share of 41 percent and 35 percent, respectively, against GMA’s 25-percent and 32-percent share.
ABS-CBN also attracted more viewers than GMA in other areas. It won the ratings game in Total Luzon with an average total-day audience share of 40 percent, versus GMA’s 32 percent; in Total Visayas, with 53 percent versus GMA’s 25 percent; and in Total Mindanao, with 49 percent versus GMA’s 28 percent.
It also led all the time blocks, registering a 47-percent share in primetime versus the competitor’s 32 percent; netting 38 percent for the morning block against its rival’s 27 percent; booking a 44-percent share in the noon block versus the 30-percent share of GMA; and capturing 45-percent of the audience during the afternoon block versus GMA’s 34-percent share.
FPJ’s Ang Probinsyano (35%) the country’s longest running primetime program for four years now, is still the top choice of viewers nationwide, while The General’s Daughter (34.1%) ended its run strongly.
The Voice Kids (30.2%) remained as the most-watched weekend show, while Parasite Island (28.8%) proved to be a hit among viewers.
Rounding out the top five most watched programs nationwide is TV Patrol (28.2%).
Making its debut in the top ten is new Kapamilya teleserye Starla (28.1%). Completing the list are The Killer Bride (27.8%), Tonight with Boy Abunda (27.1%), Bandila (26.1%); Home Sweetie Home: Extra Sweet (25.5%), Maalaala Mo Kaya (24.6%), Rated K: Handa Na Ba Kayo? (23.2%), I Can See Your Voice (21.6%), Gandang Gabi Vice (20.5%), Umagang Kay Ganda (19.7%), Magandang Buhay (19.2%), the recently-concluded drama series Nang Ngumiti ang Langit (18.6%), It’s Showtime (18.1%), Kadenang Ginto (17.5%), Ipaglaban Mo (16.8%), SOCO (16.3%), Kuha Mo (15.9%), Sandugo (15.3%) and Pamilya Ko (14.7%).
GMA bases its claims to leadership from Nielsen data, which has a nationwide sample size of 3,500 urban and rural homes.
The Lopez-led network sources its data from Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
https://businessmirror.com.ph/2019/11/06/tv-networks-as-usual-claim-leadership-in-ratings-war/
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