GMA Network, which uses data from Nielsen TV Audience Measurement, was slightly ahead in Urban Luzon with an audience share of 31.8 percent against 31.7 percent for ABS-CBN. In Mega Manila, which includes Metro Manila and nearby provinces, GMA recorded a share of 32.4 percent versus ABS-CBN’s 29.1 percent.
Cementing its spot as the highest-rating show in Urban Luzon's top programs list was Kapuso Mo, Jessica Soho (KMJS). The award-winning magazine program likewise ranked number one in National Urban Philippines.
Joining KMJS as the Network’s ratings drivers for the month were 24 Oras, Sahaya, Magpakailanman, Studio 7, Daddy's Gurl, Pepito Manaloto, Daig Kayo ng Lola Ko, StarStruck and The Better Woman.
Completing the list of most-watched Kapuso shows were Love You Two, Bubble Gang, Saksi, Amazing Earth, The Boobay and Tekla Show, Eat Bulaga, 24 Oras Weekend, Hanggang sa Dulo ng Buhay Ko, Tadhana, Bihag, Prima Donnas, Dahil sa Pag-ibig, Wish Ko Lang and Imbestigador.
For its part, ABS-CBN, which uses ratings data from Kantar Media, claimed a nationwide audience share of 45 percent versus GMA’s 31 percent.
Broken down into areas, ABS-CBN said it had an audience share of 41 percent in Metro Manila compared to GMA’s 25 percent. For Mega Manila, ABS-CBN ranked 36 percent versus GMA’s 31 percent. It was also ahead in Total Luzon with 41 percent versus 34 percent for GMA.
ABS-CBN kept its historical ratings advantage in Total Visayas at 55 percent against GMA’s 24 percent and in Total Mindanao, with 52 percent versus 28 percent for GMA.
Nine ABS-CBN shows occupied the top 10 most-watched programs in August with FPJ’s Ang Probinsyano keeping its number 1 spot with 35.8 percent ratings.
ABS-CBN also claimed lead in the noontime segment with its It’s Showtime which, ABS-CBN said, had regained the top slot from Eat Bulaga, which airs on GMA.
ABS-CBN said It’s Showtime had an audience share of 33.7 percent against Eat Bulaga’s 32.6 percent.
Returning reality-talent show The Voice Kids, The General's Daughter, the recently concluded drama series Sino ang Maysala?: Mea Culpa and Hiwaga ng Kambat, Maalaala Mo Kaya, the recently-concluded Pinoy Big Brother: Otso, the returning I Can See Your Voice, Gandang Gabi Vice, Tonight with Boy Abunda, Bandila, TV Patrol, Home Sweetie Home: Extra Sweet, Rated K, Nang Ngumiti ang Langit, Kadenang Ginto, Ipaglaban Mo, S.O.C.O.: Scene of the Crime Operatives, Kuha Mo, Los Bastardos, Minute to Win It: Last Man Standing and new drama series The Killer Bride were also part of the top 10, data showed.
Both companies said ratings were driven by the top entertainment and news programs. Ratings are a closely followed measure by TV advertisers.
GMA said Nielsen TV Audience Measurement had 32 clients/subscribers consisting of local TV networks,regional clients; blocktimers, and media, consulting and digital agencies.
Kantar is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Apart from television, ABS-CBN has been diversifying to new initiatives such as digital television and internet TV.
Since 2015, it has sold over eight million digital TV boxes via its ABS-CBN TVplus product and it recently rolled out a mobile counterpart called ABS-CBN TVPlus Go. Moreover, its TV show and movie streaming app iWant has about 1.5 million active users per month.
https://business.inquirer.net/278182/gma-abs-cbn-claim-ratings-leadership
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