ABS-CBN, GMA report ratings lead

GMA Network Inc. held on to its lead in urban ratings in Luzon while rival ABS-CBN Corp. said it enjoyed the top spot in nationwide audience share during the month of June.

Both companies use different third-party firms to measure their TV ratings—a measure closely followed by advertisers.

GMA, which uses data from Nielsen TV Audience Measurement, claimed an average total day people audience share of 35.3 percent against ABS-CBN’s 30.7 percent in urban Luzon. It also claimed a lead in mega Manila with a share of 36.3 percent versus ABS-CBN’s 28.8 percent.

Kapuso shows again dominated Urban Luzon’s list of top-rating programs in June with Kapuso Mo, Jessica Soho (KMJS) remaining unbeatable in the number one spot. KMJS was likewise the most watched program in National Urban Philippines.

Included in the list as well were “Sahaya,” “KaraMia,” “24 Oras,” “Daddy's Gurl,” “Magpakailanman,” “StarStruck,” “Pepito Manaloto,” “Love You Two” and “Daig Kayo ng Lola Ko.”

“Eat Bulaga,” “Studio 7,” “Kapuso Movie Night,” “Wish Ko Lang,” “Imbestigador,” “Amazing Earth,” “The Boobay and Tekla Show,” “Dragon Lady,” “Tadhana,” “Bihag,” “Dahil sa Pag-ibig,” “Wowowin,” “Bubble Gang” and “Saksi” also made it to the top programs list.

ABS-CBN, armed with data from Kantar Media, said its nationwide average audience share hit 44 percent versus 32 percent for GMA in June.

Moreover, ABS-CBN said it led in urban and rural areas. Among these, Metro Manila and even GMA’s stronghold in mega Manila. In the latter, ABS-CBN said it was No. 1 with a 36-percent share versus GMA’s 32 percent.

ABS-CBN said it was also ahead in total Visayas, 53 percent against GMA’s 24 percent and in total Mindanao, with 52 percent versus GMA’s 28 percent.

ABS-CBN also claimed a lead in all time blocks, including the coveted prime-time hours, where it was ahead with 39 percent versus GMA’s 28 percent.

The list of top ten shows continued to be occupied by ABS-CBN in June with “FPJ’s Ang Probinsyano” continuing its streak as the country’s number one show, with 37.3 percent.

ABS-CBN also claimed lead in the noontime segment with its “It’s Showtime” which, ABS-CBN said, had regained the top slot from “Eat Bulaga,” which airs on GMA.

ABS-CBN said “It’s Showtime” had an audience share of 36.5 percent against “Eat Bulaga”’s 32.9 percent.

“The General’s Daughter” follows with 30.8 percent; “Sino ang May Sala?” with 29.5 percent, “Pinoy Big Brother: Otso” with 28.7 percent, “Tonight with Boy Abunda” with 28.2 percent, “Bandila” with 26.3 percent, “Search for Idol Philippines” with 28.3 percent; “TV Patrol” with 27.7 percent; “Maalaala Mo Kaya” with 26.8 percent; “Nang Ngumiti ang Langit” with 25.6 percent; “Kadenang Ginto” with 23.7 percent; “Los Bastardos” with 22.8 percent; “Hiwaga ng Kambat” with 22.2 percent; “Home Sweetie Home” with 21.8 percent; “Rated K” with 19.6 percent and “Gandang Gabi Vice” with 17.5 percent.

https://business.inquirer.net/273783/abs-cbn-gma-report-ratings-lead