Friday, May 3, 2019

ABS-CBN keeps ratings lead in April: Kantar

ABS-CBN Corp said Friday it kept its TV ratings lead nationwide, topping its rival across all blocks based on Kantar Media data.

The country's largest media and entertainment company had an average audience share of 46 percent in April compared to GMA Network's 30 percent, based on Kantar's poll of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.


ABS-CBN also maintained its hold on urban and rural areas with 44 percent rate against GMA's 22 percent in Metro Manila, 38 percent compared to GMA's 29 percent in Mega Manila, 41 percent over GMA's 33 percent in Total Luzon, 55 percent in Total Visayas compared to GMA's 23 percent and 54 percent against GMA's 27 percent in Total Mindanao.


The Lopez-led media company secured top stop for all time blocks winning primetime with an average audience share of 48 percent against GMA's 31 percent, the morning morning block (6 a.m. to 12 p.m.) with 35 percent share versus the rival's 29 percent, noontime block (12 n.n. to 3 p.m.) with 47 percent versus the rival's 29 percent and the afternoon block (3 p.m. to 6 p.m.) with 51 percent compared to GMA's 29 percent.


“FPJ’s Ang Probinsyano” led the top 10 shows in April with 38.5 percent followed by the recently concluded “World of Dance Philippines” with 32.6 percent, “The General’s Daughter” with 31.3 percent, new reality-talent show “Search for Idol Philippines” with 29.5 percent, “TV Patrol” with 28.3 percent, “Nang Ngumiti ang Langit” with 27.5 percent, “It's Showtime” with 26.1 percent, “Kadenang Ginto” and “Los Bastardos” with 25.3 percent, “Halik” with 25 percent, “Pinoy Big Brother: Otso” with 24.8 percent, “Tonight with Boy Abunda” with 22 percent, “Bandila” with 21.6 percent, Maalaala Mo Kaya” with 24.5 percent and “Hiwaga ng Kambat” with 23.5 percent, it said.


ABS-CBN also led the local music, film, cable TV, publishing industries and is also the pioneer in digital television.


As of February, ABS-CBN TVplus sold 7 million boxes since its launch in 2015. It continues to give Filipinos a premium TV watching experience by adding 5 new channels to its current line-up, namely the Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping in Metro Manila, Rizal, Cavite, Laguna, and Metro Cebu.


It also launched its streaming service, iWant, which reached over 1 million mobile app downloads on its launching date last Nov. 17, 2018. 


Kantar Media, a leading audience measurement provider, caters to over 80 countries and has 26 TV networks, ad agencies and pan-regional networks subscribing to its ratings services. 


News.abs-cbn.com is the official news website of ABS-CBN Corp.


https://news.abs-cbn.com/business/05/03/19/abs-cbn-keeps-ratings-lead-in-april-kantar

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