THE country’s biggest broadcast networks ABS-CBN and GMA both claimed top ratings in October based on their respective television audience measurement providers.
In a statement on Friday, ABS-CBN said it posted an average audience share of 46 percent in October, 13 percent higher than GMA’s 33 percent, based on data from Kantar Media.
Meanwhile, citing data from Nielsen Philippines TV Audience Measurement (NUTAM), GMA said it outstripped ABS-CBN with a total day people audience share of 41.7 percent versus ABS-CBN’s 38.1 percent.
ABS-CBN said it led the primetime block (6 p.m. to 12 a.m.) with an audience share of 50 percent, 19 points higher than GMA’s 31 percent.
It said it continued to expand its lead with its morning (6 a.m. to 12 noon) and afternoon blocks (12 noon to 3 p.m.) that scored average audience shares of 39 percent and 47 percent, respectively, against GMA’s 32 percent and 33 percent.
ABS-CBN said it won the ratings game in “all territories” such as Mega Manila where it scored an average audience share of 36 percent versus GMA’s 34 percent; in Metro Manila with 41 percent versus GMA’s 27 percent; in Total Luzon with 43 percent versus GMA’s 34 percent; in Total Visayas with 53 percent versus GMA’s 28 percent; and in Total Mindanao with 50 percent versus GMA’s 33 percent.
Nine of the 11 most watched programs nationwide in October also belong to ABS-CBN, led by the long-running police drama FPJ’s Ang Probinsyano, which recorded a national TV rating of 39.9 percent.
Variety show “It’s Showtime,” is still the most watched noontime show in the country with a national TV rating of 35.2% on weekdays and 29.5% on Saturdays, against its rival “Eat Bulaga” which only got 28% on weekdays and 25% on Saturdays, ABS-CBN said.
Also in the top 10 were “Ikaw Lang ang Iibigin,” “ASAP,” “Ipaglaban Mo,” “Pusong Ligaw,” “The Promise of Forever,” “Ipaglaban Mo,” “TV Patrol,” “La Luna Sangre,” “The Good Son,” “Tonight with Boy Abunda,” “Bandila,” “Little Big Shots,” “I Can See Your Voice,” “Rated K,” “Gandang Gabi Vice,” “Wildflower,” “Wansapanataym,” “MMK,” “Home Sweetie Home,” and “Goin’ Bulilit.”
As of mid-September, ABS-CBN said it sold 3.6 million units of its TVplus digital service, helping drive its terrestrial television penetration in Metro Manila. One in 2 homes in the area have TVplus, according to Kantar.
ABS-CBN also offers content online through iWant TV. The top five most watched programs on the platform in October were La Luna Sangre, Wildflower, FPJ’s Ang Probinsyano, Pusong Ligaw, and The Good Son.
Meanwhile, GMA said it recorded higher ratings across all day parts in NUTAM. In the morning block, GMA said it registered an audience share of 38.5 percent compared to the 35.9 percent of ABS-CBN; afternoon line-up boosted the time block with a 45.4 percent viewership against ABS-CBN’s 37.5 percent; and the evening block was also captured with a 40.2 percent viewership versus the other network’s 39.4 percent.
GMA said it posted a total day people audience share of 47.2 percent, 14.6 points higher than ABS-CBN’s 32.6 percent in Urban Luzon, while in Mega Manila (based on October 1 to 21 data), it said it gathered 48.8 percent total day people audience share versus ABS-CBN’s 29.3 percent.
More Kapuso shows are in the list of top programs in the National Urban Television Audience Measurement.
“Pepito Manaloto” is the most-watched program for October, also making in the list are “Kapuso Mo, Jessica Soho,” “24 Oras,” “Magpakailanman,” “Celebrity Bluff,” “Super Maam,” “Daig Kayo ng Lola Ko,” “24 Oras Weekend,” “All-Star Videoke,” and “Alyas Robin Hood.”
Also making to the list are the most-watched programs are “Wowowin,” “Ika-6 na Utos,” “My Korean Jagiya,” “Bubble Gang,” “Saksi,” “Imbestigador,” “Road Trip,” “Eat Bulaga,” “Sunday Pinasaya,” “Impostora,” “Haplos,” and “Tadhana.”
Further, GMA’s flagship AM radio station Super Radyo DZBB was also hailed as the listeners’ number one choice in Mega Manila proving GMA’s dominance both in TV and radio.
Based on the latest data from Nielsen Radio Audience Measurement, DZBB garnered a total day average audience share of 32.3 percent in October, which toppled DZMM’s 27.5 percent and DWWW’s 12.6 percent.
http://www.manilatimes.net/top-2-networks-claim-viewership-lead/360594/
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