Friday, June 30, 2017

Aseana City primed for massive growth

With business activity expected to double in a few years within its environs and that of surrounding communities in the Manila Bay area, the 204-hectare Aseana City along Roxas Boulevard is continuing to prime development with a number of projects.

It recently inaugurated Aseana Square, a two-storey food hub and commercial complex to serve the 240,000 vehicles that pass through the emerging business district that also hosts the City of Dreams, Solaire Resorts and Okada Manila entertainment complexes.

In the next three years, three more Aseana City projects, namely the 14-storey Aseana 3 office building, the 170-unit Pixel Residences, and St. John Paul II Church will also attract more visitors, locators and residents to the area, according to Delfin “Buds” Wenceslao, managing director of Aseana Holdings.

Other developers and business owners have also seen the potential and invested in this masterplanned community which will soon be the gateway to Cavite’s populous residential areas with the completion of the LRT 1 Cavite extension in 2021.

These include Ayala Land Inc. which will be putting up the nine-hectare Ayala Aseana mall and Thailand’s Erawan Group which is currently completing a Hop Inn hotel at Aseana City. Both announced that their projects would becompleted by 2018.

A study by Leechiu Property Consultants (LPC) revealed that most Metro Manila business districts will be fully developed by 2018. Consequently, masterplanned communities like Aseana City – which still has open spaces – will become even more prime and attractive to other investors that want to ride on the economic growth of the country. This early, LPC notes that office supply in the Bay Area is expected to double by 2021.

In the meantime, a daytime population of 20,000 – many of whom are employed by the three massive entertainment hubs – are already seeing the advantages of living in this emerging center near schools and major universities, hospitals, and within commuting distance of the major business districts.

Aseana City itself hosts two international schools. Unsurprisingly, Pixel Residences is already fully sold out even if completion date is still two years away.

Retailers on the lookout for strategic locations also realize the growth potentials of Aseana City, according to Wenceslao. Aseana Square, which is along the busy Diosdado Macapagal Boulevard and has 25 units for retails and commercial spaces was leased out within months.

Along with stand-alone restaurants Gerry’s Grill, Racks, Shakey’s, Northpark and Chowking, it now hosts the spacious Juxing Seafood Restaurant which will most likely appeal also to gourmets from Binondo as well as Yummy House Chinese Barbecue grill and Serenitea.

Hot Star chicken, Pit Boss Restaurant and Chi Mac Chicken and Beer complete the dining offerings.

“We expect to see a spike within the next few years in the number of people who come to Aseana City,” said Wenceslao.

“We anticipate to see more people wanting to live near where they work. In fact, we built Pixel Residences in anticipation of this demand and were affirmed by its warm market reception. When the Ayala mall opens, Aseana City will become a place to live-work-play  or a self-contained area primed for exponential growth.”

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