Rivals ABS-CBN Corp. and GMA Network Inc. both claimed to have won the nationwide television (TV) ratings game in March.
In a statement yesterday, ABS-CBN said it remained the leader in nationwide TV ratings through its 46 percent audience share compared to GMA’s 34 percent, based on data from Kantar Media.
Kantar Media’s data was based on a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
ABS-CBN said it ruled the primetime block (6 p.m. to 12 a.m.) with an average audience share of 50 percent, compared to GMA’s 33 percent in March.
The primetime block is the most important part of the day as this is when most Filipinos watch TV and advertisers put bulk of their advertising budget.
Aside from primetime, ABS-CBN also had more viewers in the morning block (6 a.m. to 12 noon) with an audience share of 39 percent versus GMA’s 33 percent, in the noontime block (12 noon to 3 p.m.) with 47 percent versus GMA’s 34 percent, and in the afternoon block (3 p.m. to 6 p.m.) with 45 percent versus GMA’s 36 percent.
ABS-CBN said it was also the winner in Total Balance Luzon where it recorded an average audience share of 47 percent compared to GMA’s 35 percent, as well as in Total Luzon with 42 percent versus GMA’s 36 percent, in Total Visayas with 53 percent versus GMA’s 29 percent, and in Total Mindanao with 55 percent versus GMA’s 30 percent.
Of the 10 most watched programs in March, nine were from ABS-CBN, with “FPJ’s Ang Probinsyano” topping the list, followed by “Langit Lupa,” “The Better Half,” “The Greatest Love,” “Wansapanataym,” “Your Face Sounds Familiar Kids,” “MMK,” “I Can Do That,” “TV Patrol,” “Wildflower,” “My Dear Heart,” “A Love to Last,” “Tonight with Boy Abunda,” “Bandila,” “Home Sweetie Home,” “Rated K,” and “It’s Showtime (Saturday).”
Meanwhile, GMA said it was ahead of competition based on Nielsen TV Audience Measurement’s National Urban Television Audience Measurement with a 41.7 percent people audience share, higher than ABS-CBN’s 36.3 percent.
Based on National Urban Television Audience Measurement (NUTAM) data, seven out of the top 10 programs were on GMA.
GMA ruled across all day parts in NUTAM including the hotly contested primetime block.
Primetime telefantasya series “Encantadia” remains to be the most watched program nationwide bagging the top spot. Also among the top five of the list are Kapuso programs “Magpakailanman” and “Kapuso Mo, Jessica Soho.”
Also included in the list of top programs nationwide were “Destined To Be Yours,” “Pepito Manaloto,” “24 Oras,” “Hay Bahay,” “Meant To Be,” “Bubble Gang,” “Saksi,” “Tsuperhero,” “Ika-6 na Utos,” “Legally Blind,” “Pinulot Ka Lang sa Lupa,” “24 Oras Weekend,” “Eat Bulaga,” “Sunday PinaSaya,” “Full House Tonight” and “Case Solved.”
The Kapuso Network also dominated competition in Urban Luzon.
The network's media website, www.abs-cbn.com, breached three billion page views and averaged 40.3 million monthly users in March, becoming the biggest local website in the country. It also ranked fourth after global giants Facebook, YouTube, and Google, according to web traffic data and analytics site Alexa.
As March, ABS-CBN TVplus has sold 2.6 million boxes nationwide, highlighting the network's shift to digital services.
The top five most watched programs on iWant TV last month were "A Love to Last," "FPJ’s Ang Probinsyano,' "Wildflower," "The Greatest Love," and "Love in the Moonlight."
The company reported consolidated revenue of P41.6 billion for 2016, bringing its net income to P3.5 billion, 39 percent higher than the P2.5 billion reported in 2015.
In a statement yesterday, ABS-CBN said it remained the leader in nationwide TV ratings through its 46 percent audience share compared to GMA’s 34 percent, based on data from Kantar Media.
Kantar Media’s data was based on a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
ABS-CBN said it ruled the primetime block (6 p.m. to 12 a.m.) with an average audience share of 50 percent, compared to GMA’s 33 percent in March.
The primetime block is the most important part of the day as this is when most Filipinos watch TV and advertisers put bulk of their advertising budget.
Aside from primetime, ABS-CBN also had more viewers in the morning block (6 a.m. to 12 noon) with an audience share of 39 percent versus GMA’s 33 percent, in the noontime block (12 noon to 3 p.m.) with 47 percent versus GMA’s 34 percent, and in the afternoon block (3 p.m. to 6 p.m.) with 45 percent versus GMA’s 36 percent.
ABS-CBN said it was also the winner in Total Balance Luzon where it recorded an average audience share of 47 percent compared to GMA’s 35 percent, as well as in Total Luzon with 42 percent versus GMA’s 36 percent, in Total Visayas with 53 percent versus GMA’s 29 percent, and in Total Mindanao with 55 percent versus GMA’s 30 percent.
Of the 10 most watched programs in March, nine were from ABS-CBN, with “FPJ’s Ang Probinsyano” topping the list, followed by “Langit Lupa,” “The Better Half,” “The Greatest Love,” “Wansapanataym,” “Your Face Sounds Familiar Kids,” “MMK,” “I Can Do That,” “TV Patrol,” “Wildflower,” “My Dear Heart,” “A Love to Last,” “Tonight with Boy Abunda,” “Bandila,” “Home Sweetie Home,” “Rated K,” and “It’s Showtime (Saturday).”
Meanwhile, GMA said it was ahead of competition based on Nielsen TV Audience Measurement’s National Urban Television Audience Measurement with a 41.7 percent people audience share, higher than ABS-CBN’s 36.3 percent.
Based on National Urban Television Audience Measurement (NUTAM) data, seven out of the top 10 programs were on GMA.
GMA ruled across all day parts in NUTAM including the hotly contested primetime block.
Primetime telefantasya series “Encantadia” remains to be the most watched program nationwide bagging the top spot. Also among the top five of the list are Kapuso programs “Magpakailanman” and “Kapuso Mo, Jessica Soho.”
Also included in the list of top programs nationwide were “Destined To Be Yours,” “Pepito Manaloto,” “24 Oras,” “Hay Bahay,” “Meant To Be,” “Bubble Gang,” “Saksi,” “Tsuperhero,” “Ika-6 na Utos,” “Legally Blind,” “Pinulot Ka Lang sa Lupa,” “24 Oras Weekend,” “Eat Bulaga,” “Sunday PinaSaya,” “Full House Tonight” and “Case Solved.”
The Kapuso Network also dominated competition in Urban Luzon.
The network's media website, www.abs-cbn.com, breached three billion page views and averaged 40.3 million monthly users in March, becoming the biggest local website in the country. It also ranked fourth after global giants Facebook, YouTube, and Google, according to web traffic data and analytics site Alexa.
As March, ABS-CBN TVplus has sold 2.6 million boxes nationwide, highlighting the network's shift to digital services.
The top five most watched programs on iWant TV last month were "A Love to Last," "FPJ’s Ang Probinsyano,' "Wildflower," "The Greatest Love," and "Love in the Moonlight."
The company reported consolidated revenue of P41.6 billion for 2016, bringing its net income to P3.5 billion, 39 percent higher than the P2.5 billion reported in 2015.
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