Saturday, March 9, 2024

Multiply to return with the launch of archive photo and video services






Multiply.com, which closed down last May 6, 2013, and ceased all business operations on May 31, 2013, is ready to make a return.

This time, however, it will no longer be an E-commerce and social networking site but an archive photo and video site with the new mobile application on smartphones, smart TVs, tablets, and digital media players.

It will focus on providing blogs, photos, and videos from the old Multiply accounts from 2004 to 2013, DailyBooth accounts from 2009 to 2012, Webshots accounts from 1999 to 2012, Friendster accounts from 2002 to 2011 and Fotolog accounts from 2002 to 2015.

The company’s return to the online business comes after an eight-year-long closure that started last May 31, 2013. The plan will allow the website to put aside financial difficulties, paving the way for its comeback.

It was scheduled to announce the launch of a mobile application that allows to download and view their old photos and videos from DailyBooth, Friendster, Multiply, Fotolog, and Webshots accounts on their computers, smartphones, and tablets.

All accounts on Multiply included the ability to add an unlimited number of photos. In addition to being able to share photos with contacts on Multiply, users could also let non-Multiply members see even their private photos by using the "share" link.

Multiply offered limited editing capabilities for photos: Photos could be rotated and a variety of picture frames can be added. Using the Multiply Media Locker users could crop photos, eliminate red eye, retouch photos, and adjust contrast, exposure, and saturation. There was also an Auto-Fix function that adjusted photos with one click. All of the adjustments were reversible until clicked to apply them.

Multiply has an Auto Uploading tool that automatically uploads your photos into your Media Locker where they are stored until you choose to share them. For premium users, the full-size original was stored.

Photos in 18 million Multiply accounts can be downloaded in Square 75, Square 150, Thumbnails, Small 240, Small 320, Small 400, Medium 500, Medium 640, Medium 800, Large 1024, Large 1600, Large 2048, X-Large 3K, X-Large 4K, X-Large 5K and Original.

Users could easily upload videos directly to Multiply, or they could pull videos in from YouTube, Photobucket, Google Video, Metacafe, or myspacetv.com.

Saying that Multiply will return with a totally new face, Prosus revealed that Multiply LLC is managed by a team, most of whose members are current Multiply CEO and owner Stefan Magdalinski and country manager for the Philippines Jack Madrid.

Most of its 500,000 employees had worked either for Multiply, the company said.

Of those who go to Multiply, 77 percent visit other social networking sites; in the case of Imeem 26 percent do so; while in Friendster only 1 percent do. For both Friendster and Imeem, 24 percent of users go to the profiles of its members. This kind of behavior is not as apparent among Multiply users. This highlights how different some social networking sites are used. Based on observations, more Filipino sellers are using Multiply than the other two sites.

In a July 1, 2022 interview, Philippine President Ferdinand Marcos, Jr. told local free-to-air radio and television stations, national and international broadsheets and local tabloids and news websites said the comeback of the Multiply as an archive photo and video site, plans to start constructing a new Multiply headquarters with a data center in Clark, Pampanga, and Jakarta, Indonesia as efforts to revive the former website as a social networking platform with Facebook and Instagram-styled features

The flat version of the 2003 logo officially became the main logo in 2023, in time for the website's 20th anniversary.


The president visited Jakarta, Indonesia last September 4 to 6, 2022, and Labuan Bajo, Indonesia last May 9 to 11, 2023, the renewal of ties when he stated the Multiply website will make a comeback, and start to hire old and new employees worldwide as well to recover and retrieve photos and videos and the talks were finally settled after years of shutdown.

However the American social media company would be called Multiply, Inc. under Magdalinski, and a new company as the successor to Multiply, Inc. to continue the Multiply website as an archived photo and video site with a new mobile application.

The formation of the unknown company would relaunch the Multiply website as an archive photo and video site registered in Boca Raton, Florida, U.S.A., and Jakarta, Indonesia.

For the past ten years, Multiply’s Facebook cover photo showed its parting message to its users.

“Thank you for making us a part of your life’s milestone. We’ll see you again when we begin a new chapter,” it reads.

Reports said that last July 2022, the management started its hiring process to prepare for the big comeback in the latter part of the year.

"Dahil nagbabanta na naman si Meta, nabuhay ang panawagang ibalik na si Multiply."

"Sana magkaroon na ng phone version si Multiply, Play store/App store(I-phone) baka naman"