Wednesday, April 18, 2018

GMA Network’s income fell 30% in 2017 in absence of political ads

GMA Network Inc. said Tuesday net income fell 30 percent in 2017 in the absence of election-related spending.

The broadcast network said net income amounted to P2.55 billion last year, down from P3.64 billion in 2016 which received a boost from the national elections.

“Following a banner year in 2016 with the windfall of nearly P1.5 billion from the last national elections and compounded by contraction in the ad spend of major industry players this year, GMA Network and subsidiaries nevertheless managed to exceed prior year’s top line in terms of recurring sales,” GMA Network said.

The company said consolidated revenues also dropped 8 percent in 2017 to P15.34 billion from P16.67 billion in 2016, as airtime sales decreased 10 percent to  P13.60 billion from P15.13 billion.

GMA Network said the shortfall in airtime revenues from both television and radio operations was partly cushioned by the improvement in other revenue streams which grew 13 percent last year.

“Without the one-time boost from political advocacies and advertisements this year, nearly all airtime revenue-generating platforms’ top-line performance paled in comparison to 2016. Core channel, GMA-7 which comprised about 81 percent of the consolidated revenues registered the biggest drop among airtime-revenue platforms with a setback of 10 percent compared to last year,” the listed company said.

“Sans the impact of more than a billion worth of non-recurring political load, the channel stood flat against last year’s tally in terms of recurring placements,” it said.

Consolidated operating expenses rose 2 percent in 2017 to P11.81 billion from P11.59 billion in 2016. Production cost and talent fees which comprised 55 percent of total consolidated operating expenses amounted to P6.43 billion, up 1 percent from 2016.

GMA said that in terms of television ratings, it led its main competitor in nationwide urban TV ratings in 2017 with an average people audience share of 42.5 percent, ahead of ABS-CBN’s 36.8 percent.

Overall, the Network dominated NUTAM's list of top programs for 2017 with 20 out of 30 programs coming from GMA. Reigning supreme in the list is the well-loved Kapuso primetime series Encantadia, which became the number one program for two consecutive years.

Award-winning magazine program Kapuso Mo, Jessica Soho grabbed the second spot as the most-watched Kapuso program for the year followed by the Alden Richards and Maine Mendoza-starrer Destined To Be Yours.

Joining them in the list of most watched Kapuso shows were "Pepito Manaloto," "Magpakailanman," "Full House Tonight," "Celebrity Bluff," "24 Oras," "Super Ma'am," "Mulawin vs Ravena," "Alyas Robin Hood," "Daig Kayo ng Lola Ko," and "All-Star Videoke."

Also included were "My Love From the Star," "Kambal Karibal," "Meant To Be," "I Heart Davao," "My Korean Jagiya," "Kapuso Movie Night," "Bubble Gang," "Saksi," "24 Oras Weekend," "Someone To Watch Over Me," "Hay Bahay!," "Wowowin," "Eat Bulaga," "Sunday PinaSaya," "Dear Uge," "Ika-6 Na Utos," "Legally Blind," "Impostora," "D'Originals," "Haplos," "Karelasyon," "Tadhana" and "Tsuperhero."

Notably, GMA's exclusive free TV telecast of Manny Pacquiao's last fight, dubbed the "Battle of Brisbane: Pacquiao vs Horn", was the most watched TV special for the year.

More Filipinos also tuned in to GMA’s live telecast of President Rodrigo Duterte’s second State of the Nation Address (SONA) last July 24. GMA Network’s “SONA 2017” became the most watched coverage nationwide with 37.4 percent people audience share; outranking ABS-CBN’s “Pangako ng Pagbabago: SONA 2017,” which only got 34.3 percent. GMA-7’s coverage registered an even bigger margin in Urban Luzon with 43.2 percent people audience share versus competition’s 26.2 percent.

The broadcast network said it once again “proved to be the Filipino viewers’ network of choice” as the GMA-7’s live telecast of the Miss Universe 2016 pageant on January 30 rated highest nationwide with a 57.1% people audience share, higher than ABS-CBN’s 28% and TV5’s 8.4%.

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