GMA Network posted a strong start for 2018 in the nationwide television ratings competition after securing the top spot anew based on the latest data from Nielsen TV Audience Measurement, the industry’s widely-trusted ratings service provider.
For the full month of January (with January 21 to 31 based on overnight data), GMA registered winning numbers in the National Urban Television Audience Measurement (NUTAM) with an average of 43.7 percent total day people audience share, beating ABS-CBN’s 38.6 percent.
The Kapuso Network reigned supreme across all day parts in NUTAM. In the morning block, GMA recorded a 42.3 percent people audience share versus ABS-CBN’s 35.4 percent.
GMA’s afternoon line-up, which garnered 47.3 percent, was way ahead of rival network’s 36.8 percent.
Continuing well into the evening block, the Network maintained a leading share of 41.5 percent as against competition’s 41.2 percent.
The Kapuso Network similarly dominated all time blocks with bigger margins in both Urban Luzon and Mega Manila, which respectively account for 76 and 59 percent of all urban viewers in the country.
In Urban Luzon, GMA registered a total day people audience share of 49.2 percent; besting ABS-CBN’s 32 percent.
Likewise in Mega Manila (with official data from January 1 to 20), the Kapuso Network upheld its strong showing with 51.9 percent total day people audience share while ABS-CBN only managed to get 28.5 percent.
More Kapuso shows also made it to the list of top programs in NUTAM with the award-winning news magazine show Kapuso Mo, Jessica Soho (KMJS) being the most watched GMA program for January.
Joining KMJS as the Network’s ratings drivers for the month were Magpakailanman; Sherlock Jr.; Pepito Manaloto; 24 Oras; Super Ma’am; Kambal, Karibal; Daig Kayo ng Lola Ko; All-Star Videoke; and Sirkus.
Included in the list as well were weekend primetime newscast 24 Oras Weekend; Ika-6 na Utos; Impostora; Haplos; Imbestigador; The One That Got Away; My Korean Jagiya; Bubble Gang; Saksi; Tadhana; Eat Bulaga; and Wowowin.
GMA Network still ruled the list of top programs in Urban Luzon with 8 Kapuso programs making it to the top 10, while once again sweeping Mega Manila’s top 10 list.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2017, Nielsen TV Audience Measurement increased its client pool to a total of 41 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 blocktimers; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.
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