Thursday, May 31, 2018

Multiply Comeback

Multiply, which the site closure and cessation of business operations for May 6 and May 31, 2013 due to long-term closure until June 30, 2021 after it announcing to shut down its social networking services on August 9, 2012.

Closing the blog service and sharing files are protesting from Multiply users. Users feel betrayed, especially since the previous Multiply management ensures that the service will not be eliminated even with the changing focus to e-commerce.


In March 2013, the Multiply International site has been completely closed and inaccessible, after previously Multiply only blocked access to Multiply.com from the IP address of Indonesia. The promise of Multiply to make a repayment of Premium account holders was never kept.


Launched in March 2004 in Boca Raton, Florida, Multiply had around 11 million registered users. It transferred to Jakarta, Indonesia in 2012 when it switched from a social networking site into an e-commerce site.


On April 26, 2013, Multiply announced it will close Multiply Indonesia and Multiply International website as of May 6, 2013. All business activities of Multiply will be terminated on May 31, 2013.


The cause of the closing of the Multiply site is because Multiply is expected to fail to reach the leading position in the e-commerce industry with a sustainable business model. Multiply CEO Stefan Magdalinski acknowledged that the total change of the Multiply business model from social networking to e-commerce sites was unsuccessful.


The full closure of the website, for 102 months effective March 16, 2013 to rehabilitate and resolve the issues surrounding Multiply, including hosted blogs, videos, photos and messaging.


On November 30, 2014— less than a year and six months after the closure of the site and their operations—Multiply announced it was permanently halting operations and filing for Chapter 7 bankruptcy. 


This time, however, it will no longer be a social networking service but an internet-based media platform.


If the website is making a comeback, first if signing of an agreement between the Philippines and Indonesia was supposed to take, securing the SEC Articles of Incorporation, By-laws and Treasurer's Affidavit, and having a legislative franchise .


1. Approval of company registration with Securities and Exchange Commission (SEC) or the Department of Trade and Industry (DTI).


2. Drafting of the Franchise Bill. Company may seek assistance from the Committee on Legislative Franchises (House of Representatives) in drafting aFranchise Bill or secure a copy of sample bills.


3. It is preferred that the company securing a franchise shall select the sponsor of the bill who has jurisdiction of the district where the proposed public utility operation shall be located.


4. Filing of the bill at the Bills and Index Division (House of Representatives).


5. Franchise Bills originate at the House of Representatives and shall undergo the process on how a bill becomes a law.


Currently owned by Naspers, Multiply, which had operated in Indonesia before it closed shop.


The firm plans to recover deleted or lost photos, images and pictures from the old Multiply from 2005 to 2012.


Anticipating the liberalization of the social networking service in the Philippines, led by former Multiply CEO Stefan Magdalinski to reopen Multiply.com on July 1, 2021.


The company obtained its congressional franchise and was granted a provisional authority to operate social networking services.


The signing of an agreement between the Philippines and Indonesia was supposed to take place before the end of 2017.


The New Year holidays got in the way, considering that government offices in Indonesia closed on Dec. 29, 2017 and resumed normal operation on Jan. 4, 2018.


Plus, the brand style guide is a document that codifies how an organization presents itself to the world






Calls for its return


Many of former users who called for the website to return.

In January 2018, MediaQuest Holdings President and CEO Atty. Ray C. Espinosa stated in an interview that he would be willing to buy the old Multiply from Naspers and turned to became a independent, separate entity.


"Hi! Everyone we will announce soon the launching of the new Multiply! 😊😊😊" it said earlier, that the Multiply website will revert to it's original form as a social networking service and start to recover all hosted blogs, videos, photos and messaging.

"Sana nga maibalik sa orihinal na estado ang Multiply. Marami kaming naghihintay na bumalik ulit ang dating ganda ng Multiply."

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