GMA, ABS-CBN claim ratings leadership in August

TELEVISION networks ABS-CBN Corp. and GMA Network Inc. both claimed the lead in national TV ratings for the month of August, citing separate results from market research firms Nielsen TV Audience Measurement and Kantar Media.

ABS-CBN said in a statement that it remained unbeatable nationwide with an average audience share of 46 percent compared to GMA’s 33 percent, based on data from Kantar Media.

GMA, on the other hand, said it beat its rival network in National Urban Television Audience Measurement, posting an audience share of 42 percent, against ABS-CBN’s 37.4 percent, for August.

Citing the said research firms, both media giants highlighted segments where they excelled.

ABS-CBN said it ruled the primetime block (6 p.m. to 12 a.m.) with an audience share of 50 percent, 19 points higher than GMA’s 31 percent.

According to ABS-CBN, it continued to strengthen its lead with its morning (6 a.m. to 12 noon) and afternoon blocks (12 noon to 3 p.m.) that scored average audience shares of 40 percent an 43 percent, respectively, against GMA’s 30 percent and 38 percent.

ABS-CBN said it also kept its total day lead in other areas such as Total Luzon as it hit 42 percent versus GMA’s 35 percent; in Total Visayas with 55 percent versus GMA’s 26 percent; and in Total Mindanao with 54 percent versus GMA’s 29 percent.

“FPJ’s Ang Probinsyano” continued to hold the top position as the most watched program in the country with a national TV rating of 38.6 percent.

It was followed by the Philippine adaptation of talent-variety-talk show “Little Big Shots,” which recorded 35.9 percent.

Other ABS-CBN programs that made it to August’s top 16 were “La Luna Sangre,” “A Love to Last”, “Ikaw Lang ang Iibigin”, “It’s Showtime”, "Pusong Ligaw”, “The Better Half”, “TV Patrol,” “Wansapanataym,” “Maalaala Mo Kaya,” “Wildflower,” “Home Sweetie Home” and “Goin’ Bulilit.”

The network said that as of June this year, ABS-CBN TVplus has already sold 3 million boxes nationwide since its launch in 2015 and significantly boosted ABS-CBN’s TV ratings.

According to data from Kantar Media, ABS-CBN’s audience share in Mega Manila increased to 36 percent in 2017, compared to 30 percent in 2015, as more households were able to experience clearer viewing experience with ABS-CBN TVplus.

ABS-CBN said it is also rapidly transitioning into a digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties.

Its company media website abs-cbn.com logged 36 million users and hit over 1.7 billion page views as of end-May this year, becoming the country’s biggest local media website.

The company has also announced that it is opening its first Experience Store at Trinoma soon. It also partnered with Ayala Malls to launch its events place ABS-CBN Vertis Tent later this year, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened last weekend.

ABS-CBN reported a net income of P1.2 billion for the first six months of 2017.

Aside from ABS-CBN, among Kantar Media’s local current subscribers are Peoples Television Network, Inc., Viva Communications, Inc., Solar Entertainment Corporation.

Meanwhile, GMA said the network toppled competition in Urban Luzon from the morning up to the primetime block, registering a total day audience share of 48.7 percent, beating ABS-CBN’s 31.4 percent.

GMA also highlighted its bigger margin in Mega Manila with 51.9 percent audience share across all time blocks compared to the Kapamilya network’s 27.1 percent.

Urban Luzon and Mega Manila respectively account for 76 and 59 percent of all urban viewers in the country.

Kapuso shows dominated the list of top programs in NUTAM with multi-awarded news magazine show Kapuso Mo, Jessica Soho (KMJS) remaining as the most watched GMA show during the said period.

GMA also claimed the top 8 spots in the Urban Luzon list while it swept the top 16 spots in Mega Manila with KMJS still at number one and was closely followed by Pepito Manaloto.

Also included in the list of top-rating Kapuso shows were Daig Kayo ng Lola Ko,” “Alyas Robin Hood,” “24 Oras,” “My Love from the Star,” “I Heart Davao,” “My Korean Jagiya,” “Magpakailanman,” “Mulawin vs. Ravena,” “Eat Bulaga,” “Ika-6 Na Utos,” “Impostora,” “Haplos,” “Wowowin,” and “Hay Bahay.”

Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.


In 2016, Nielsen TV Audience Measurement increased its client pool to a total of 36 clients/subscribers consisting of 12 local TV networks including TV5, AksyonTV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 block timers and 17 media agencies.

http://www.manilatimes.net/gma-abs-cbn-claim-ratings-leadership-aug/348959/