The July 31, 2008 INQUIRER Lifestyle Series: Fitness.Fashion with Samsung Fashion Show

The Inquirer Lifestyle Series: Fitness.Fashion with Samsung, the flagship runway project of Samsung and the Philippine Daily Inquirer Lifestyle, together with the Hong Kong and Shanghai Banking Corporation (HSBC) and the Peninsula Manila Hotel, a catwalk team-up between some of the country's top designers and best-selling activewear brands was held at the Rigodon Ballroom of the Peninsula Manila in Makati City on July 31, 2008. The fashion show was in cooperation with the Cultural Center of the Philippines (CCP), the Makati Business Club (MBC), the National Commission for the Culture and the Arts (NCCA), the Philippine Amusement and Gaming Corporation (PAGCor), the Philippine Sports Commission (PSC) and the Philippine Olympic Committee (POC).

The project was now completed after five years of development and planning, while in July 2008, a year after the July 12-15, 2007 EDSA Tres in Makati City, and the excavation works of the project at the Ayala and Makati Avenues in Makati City and the construction works of the millennium celebration stage in the said intersection with the Swatch Millennium Clock and the Peninsula Manila's rooftop with lighted parols, twin stairways and a giant stage for four days from December 26, 2007 to December 31, 2007 were being complete. The project's sponsors were the Ayala Corporation, the MVP Group of businessman Manny V. Pangilinan, the Cultural Center of the Philippines, and the Metropolitan Manila Development Authority.

(Exceptions: "How fitness marries fashion" from the July 25, 2008 issue of the Philippine Daily Inquirer:)

 

One idle Sunday lunch, Lulu Tan-Gan was wondering, now that fashion shows are suddenly a dime-a-dozen, what other fashion-show concept could we have? One that could benefit the local fashion design industry, as much as possible. 

 

Then she talked about how she has taken up running, how much she’s enjoying it, and how it’s keeping her blood sugar level in check. Could we do a shoot of her in her running gear, we asked. A lot of today’s women could get many tips and ideas from her everyday wardrobe, one that takes her from workout to work. 

 

That’s it, we looked at each other, struck by the bolt of idea. That’s a fashion show that’s so now: activewear that takes a woman, or a man, to the rest of his day schedule—and that even makes a style statement. 

 

Lulu runs, joins a marathon. Sunday Inquirer Magazine editor Leica Carpo is not only running, but is also preparing for a triathlon (Iron Woman). And so is her sister Amanda. Inquirer columnist Tessa Valdes-Prieto is a mother and wife who does yoga, diving, running—as physically demanding as her party whirl. Tweetie de Leon-Gonzales is hardcore when it comes to squash and yoga. Designer Rina Go is a diehard boxer. Sen. Pia Cayetano uses her triathlon for a cause. Metroactive magazine editor-in-chief Jeena Lopez is a wakeboarding champion. 

 

These women are not athletes in the traditional sense. They just lead an active lifestyle, like millions of other men and women in the country. They do so because they want to stay fit and healthy—indeed they want to stay alive. And—this is a big ‘and’—they get a major high when they feel the adrenaline rush.

 

Weekend warriors, we can call some of them. And they live today’s lifestyle that is antidote to the stress and pressure of contemporary life. 

 

And—they don’t stick to one designer for their clothes. Since activewear is a style statement, they know how to marry brand with a custom-made design of a Filipino designer. 

 

“That was how the idea for Inquirer Lifestyle series’ Fitness.Fashion show was born. That Samsung chose to share this fashion vision turned the idea into reality. “The collaboration merely confirms Samsung’s sustained efforts to define what a lifestyle brand is all about. And PDI Lifestyle is a strategic alignment,” said Pen Roque, Cheil Country Director for Samsung Philippines. 

 

“We tapped some of today’s designers to collaborate with top active brands.

 

They are Vic Barba, Joey Samson, James Reyes, Louis Claparols, Rhett Eala, Patrice Ramos-Diaz, Tonichi Nocom, Randy Ortiz, Ivarluski Aseron, Arcy Gayatin, Rajo Laurel, and of course, Lulu.”

 

“They are collaborating with Kipling, Bench, Speedo, Adidas, Nike Golf, Puma, Marks & Spencer, Fila, Aigle & Oxbow. Virgie Ramos’ Swatch is also supporting this collaboration.”

 

“Leica, Tweetie, Amanda, Rina, Sen. Cayetano, Jeena will be guest models in this show on July 31 at Peninsula Manila, with Inquirer contributing editor Apples Aberin-Sadhwani, Ruby Gan, Svetlana Osmena, Fely Atienza, Akiko Thompson, Enchong Dee, Paolo Abrera. ”

 

“L’Oreal is doing the hair and makeup.”

Get fashionably fit and fab (Apples Pickings By Apples Aberin Sadhwani) (Reprinted from the July 25, 2008 issue of the Philippine Daily INQUIRER)

Nowadays, everyone is more conscious about maintaining their health and getting fit and fabulous. 

 

As such, sports like running and tennis are gaining more popularity while other activities like yoga, swimming, boxing and badminton remain favorites for many. 

 

Today’s generation lead very full, active lifestyles. 

 

In spite of highly successful careers, plus families to take care of, they manage to find time to take care of themselves by indulging in fitness activities. 

 

Due to this multidimensional lifestyle, the need for fashionable clothing that double as active wear has emerged. 

 

Tapping into this new arena, Inquirer Lifestyle, together with Samsung, is presenting a fashion show (the first of a series) titled “Fitness.Fashion” on July 31 at The Peninsula Manila. 

 

Do you want to get into the Fitness.Fashion lifestyle, too? Follow these simple tips to look great in and out of the gym, the track or the ring: 

 

Throw out those hole-y and baggy sweats and tops. Oh, and ditch those dated pieces you’ve kept from the ’80s or some other era, as well. It’s time to update your workout wardrobe!
Comfort is key so choose pieces made of fabrics that can wick away moisture. The best brands always invest in research to come up with the best in fabric technology. 

 

Never underestimate the importance of wearing the right undergarments. These items should provide the best support at all times. 

 

Choose the right footwear that can provide the right support, as well. You will need a specific style with the right technology to meet your fitness needs. 

 

Build your fitness wardrobe and show your personality through your choice of color. Most brands create collections around color stories so it’s easier to pick pieces you can mix and match. 

 

Your choice of bag and shoes can also add flair to your workout outfit. Again, choose items that show off your personal style. 

 

When fitting your workout gear, move around, sit and do all the other positions you have to do when engaging in your sport or activity. This way, you’ll know you have the right coverage at all times.

 

To complete your look, invest in after-workout items like jackets, or fashionable sweats and tanks with chic matching slip-ons or more casual slippers that you can wear when doing errands, or going out with friends. 

 

Inquirer Lifestyle Fitness Fashion is also brought to you by HSBC, L’Oreal Paris and Swatch.

Style statement: Sporty 

Former Waterfront Cebu City Hotel and Casino General Manager Marco Protacio

Senator Pia Cayetano

Tweetie de Leon-Gonzalez

Socialite Amparito Llamas-Lhuillier

(Printed from the August 3, 2008 issue of the Philippine Daily Inquirer:)

It was Friday, June 12, 1998, a public holiday. Thousands of spectators flocked to Rizal Park awaiting the start of festivities for the Philippine Centennial Year celebrations.

 

They came by the busloads – couples, families, friends, even whole villages – donning caps, holding umbrellas and wearing Filipiniana attire amid the morning heat. Others wore the nation’s colors and carried various sizes of Philippine flags.

 

It was a field day for many, and the beginning of a long weekend. They laid mats and cardboard on the grass, brought out packed lunch in Tupperware and exchanged small talk.

 

For some, the park became an instant classroom for parents to give impromptu lectures to their children on Philippine history, culture and tradition.

 

One parent, Elizabeth Montecillo, brought her two sons and a nephew so she could tell them about the country’s heroes and the important events of the past. “Earlier, they inquired about the Rizal Monument,” she said. “It’s good for them to learn history at an early age.”

 

The children had a lot to look back to; it was, after all, 100 years of Philippine history. The festivities commemorated the day when Filipino revolutionaries, led by then-president Emilio Aguinaldo, declared the country’s independence from Spanish colonial rule in Kawit, Cavite on June 12, 1898.

 

A 42-float parade depicted the country’s history during the celebrations at Quirino Grandstand, which was witnessed by then-president Fidel Ramos, vice president Joseph Estrada, members of government, the diplomatic corps, and other guests.

 

One float featured a life-size caravel, which showed the arrival of the Spanish colonizers in 1521 led by explorer Ferdinand Magellan. A mock battle was performed reenacting the Battle in Mactan between Magellan and the island’s natives.

 

The 300-year Spanish colonial rule was portrayed in the succeeding floats. It showed the country’s conversion to Christianity, the people’s enslavement to serve the Spanish empire’s economic needs, the revolts against colonial rule, the period of nationalist enlightenment, and the bloody revolution that it brought forth.

 

At the apex of the parade, a two-story replica of the Aguinaldo Mansion slowly made its way along the parade grounds. On the balcony, actor Ramon “Bong” Revilla Jr., an actor who starred in numerous action movies, played the part of President Aguinaldo.

 

With a solemn expression, Revilla held the flag from a long pole as he stood along with two other actors, Dante Rivero and Juan Rodrigo, who read the Declaration of Independence. When the declaration was read, he slowly waved the flag to the cheers of spectators wearing farmer costumes.

 

He then went downstairs, walked out of the mansion with the flag, and went up the stage to the awe of government dignitaries. As the drums rolled, Revilla handed the flag to Ramos, who then raised it with one hand before planting it on a stand at the stage.

 

Ramos had reenacted the same event from the balcony of the Aguinaldo Mansion in Kawit, Cavite, earlier that day.

 

In his speech during the celebrations, Ramos addressed the crowd. “Today, we have grown into the responsibility and the glory of nationhood. We are prepared to account for ourselves in the global community. We have begun to make our own history.”

 

“We, Filipinos, are rejoicing in our coming of age — in the final proof of our ability to understand, to use, and to protect the liberty our heroes won for us a century ago,” he said.

 

The celebrations culminated with a military parade that showcased our armed forces’ might, including a fly-by of Air Force jets. The evening was capped by a 30-minute fireworks display at Manila Bay — the largest and longest the country has seen — in the colors of the republic: red, white, yellow and blue.

 

Two years and four month after the country celebrated its centennial; on November 13, 2000 the House of Representatives impeached President Estrada for the first time. When the Senate failed to convict the impeached president, he was toppled through yet another show of mass protests at EDSA. The nation put into power its second woman president, Gloria Macapagal-Arroyo, whose term was marred by three coup attempts and allegations of corruption and electoral sabotage.

 

Fashion becomes less a spectator sport when sport itself becomes the fashion.

 

Last Thursday, July 31, 2008, Inquirer Lifestyle staged the rousing, filled-to-the-bleachers (despite the heavy rains and flooding) curtain-raiser to its Lifestyle Series of events with “Fitness.Fashion,” a catwalk team-up between some of the country’s top designers and best-selling activewear brands, at the Rigodon Ballroom of the Peninsula Manila in Makati City. 

 

Co-presented with Samsung, it drew guests who cut across the fields of fashion, business and commerce, arts, media and entertainment. With the support of HSBC and Peninsula, the show had 12 sought-after designers melding their creations with the latest brand collections: Kipling with Vic Barba; Fila with Lulu Tan-Gan; Nike Golf with Anthony Nocom; Speedo with Louis Claparols; Adidas with Patrice Ramos-Diaz and Rhett Eala; Marks & Spencer with Arcy Gayatin; Aigle and Oxbow with Rajo Laurel; Bench with Joey Samson; and Puma with Ivarluski Aseron and Randy Ortiz. (Read the fashion report in this Friday's Lifestyle Fashion and Beauty.)

 

The exceptions to the articles about the INQUIRER Lifestyle Series: Fitness.Fashion with Samsung fashion show from the said newspaper was:

• "Personalities like Senator Pia Cayetano, Waterfront GM Marco Protacio, jewelry designer Tweetie de Leon-Gonzalez and socialite Amparito Lhuillier were among the big names who gamely participated in the event." - from "A dynamic, eclectic 2008", Apples Pickings by Apples Aberin Sadhwani, published in the December 26, 2008 issue of the Philippine Daily Inquirer.

Losing vice-presidential candidates Senator Ferdinand Marcos, Jr. (left) and Alan Peter Cayetano (right), now President Rodrigo Duterte (center)

• Former Davao City Mayor and now President Rodrigo Duterte and losing vice-presidential candidates Ferdinand Marcos, Jr., and Alan Peter Cayetano recall his sister's affair: The Pia Cayetano-Paolo Abrera Affair started after the death of her father on June 23, 2003, in Muntinlupa City. Abrera's father died on April 16, 2004. Abrera and then-Waterfront Cebu City Hotel and Casino general manager Marco Protacio and Aurora's daughter Rina Go would flank Cayetano since the launching of the project on June 15, 2003. But, CGAP and AJ Dee's brother, Ernest Lorenzo "Enchong" Dee, graduated from Naga Hope Christian School to enter UAAP member school De La Salle University (DLSU) in May 2006. For this guy, he would ala-Bob Barker's Miss Universe hosting, Joe D'Mango, and others impersonating. He was an anchor-reporter for TVB News since 2007 to cover the infamous "EDSA 3" failed people power uprising on July 15, 2007. Mister Abrera and Mister Protacio say Dee was being a UAAP star, and he is a non-partisan guy

"The Pia Cayetano-Paolo Abrera Affair and re-run of Ninoy Aquino assassination (Companero y Companera)"

The 24th Southeast Asian Games were held in Nakhon Ratchasima, Thailand, from December 6 to 15, 2007.

The Philippine Daily Inquirer, with radio station DZIQ Inquirer Radio 990, served as the media partner of the 2007 SEA Games in Nakhon Ratchasima, Thailand, with the help of the PLDT facilities linking from Manila, Philippines, to Nakhon Ratchasima, Thailand, via satellite.

The title of the coverage of the 2007 SEA Games in Nakhon Ratchasima, Thailand is A Time for Heroes, produced by production company Airtime Marketing Philippines, Inc., sports divisions ABS-CBN Sports, GMA Sports, ABC Sports, Solar Sports, and pan-Asian pay television network ESPN Asia and aired on ABS-CBN, PTV, ABC, GMA, RPN, QTV, IBC, Studio 23 and CLTV.

The live television coverage of the 2007 SEA Games in Nakhon Ratchasima, Thailand, was aired by the Philippines' ABS-CBN, People's Television Network (PTV), Associated Broadcasting Company (ABC), GMA Network, Radio Philippines Network (RPN), Quality Television (QTV), Intercontinental Broadcasting Corporation (IBC), and Central Luzon Television (CLTV) in partnership with Airtime Marketing Philippines, Inc. and cable sports television network ESPN Asia. During the nine days of the regional sporting event, the said free-to-air television networks preempted regular programming in the morning, afternoon, and evening to give way for the coverage.

TV network resident announcer Peter Musngi, Lloyd Oliver Corpuz, and Eric Galang also known as Chinapaps, Al Torres, Shirley Escalante, Dennis Antenor, Jr. and Yuel Reyes, are doing the 100-day countdown promotional plug for the 2007 SEA Games in Nakhon Ratchasima, Thailand, while Paolo Abrera, Jenny Almazan, Lia Andanar-Yu, Sol Aragones, Julius Babao, Gerry Baja, Dr. Carl Balita, Bro. Jun Banaag, Phoemela Baranda, Cito Beltran, Jeff Canoy, Jorge Carino, Jing Castaneda, Angelo Castro, Jr., Willard Cheng, Karmina Constantino, Nina Corpuz, Cheryl Cosim, RG Cruz, Ron Cruz, Karen Davila, Vic de Leon Lima, Ces Drilon, Mario Dumaual, Alvin Elchico, DJ Richard Enriquez, Ted Failon, Gretchen Fullido, Gigi Grande, Pia Gutierrez, Mico Halili, Zen Hernandez, Pia Hontiveros, Jon Ibanez, Mon Ilagan, Lynda Jumilla, Ed Lingao, Twink Macaraig, Tina Monzon-Palma, Henry Omaga-Diaz, Apa Ongpin, Patrick Paez, Stanley Palisada, Anton Roxas, Korina Sanchez, Alex Santos, Lexi Schulze, Bernadette Sembrano, Boyet Sison, Anthony Taberna, Sherrie Anne Torres, Nadia Trinidad, Bill Velasco, Tony Velasquez, Freddie Webb, Pinky Webb, Luis Pantoja, Mike Navallo, Angel Movido, Ryan Ang, Ina Reformina, and DJ Chacha situated at the Studio 7 of the ABS-CBN Broadcasting Center, Mike Enriquez, Jessica Soho, Mel Tiangco, Jay Sonza, German Moreno, Angelique Lazo, Vicky Morales, Atom Araullo, Drew Arellano, Pia Arcangel, Paolo Bediones, Ruth Cabal, Arnold Clavio, Mickey Ferriols, Jiggy Manicad, Ivan Mayrina, Miriam Quiambao, Rhea Santos, Connie Sison, Emil Sumangil, Raffy Tima, Mariz Umali, Ryan Agoncillo, Mr. Fu, KC Montero, Suzi Entrata, Kara David, Luchi Cruz-Valdes, Ninna Castro, Lyn Ching, Margaux Salcedo, Melissa Gecolea, Jimmy Gil, Arnell Ignacio, Susan Enriquez, Lala Roque, Mark Salazar, Melo del Prado, Joel Reyes Zobel, Tisha Silang, Antoinette Taus, Francis Magalona, Dingdong Dantes, Martin Andanar, Butch Francisco, Ricky Lo, Lolit Solis, Tito Sotto, Vic Sotto, Joey de Leon, Christine Jacob, Jimmy Santos, Chris Tiu and Sam YG was at the Westside Studio of GMA Broadway Centrum and Studio 2 of GMA Network Center, Deo Macalma, Angelo Palmones, Dely Magpayo, Joe Taruc, Andy Verde, Ruth Abao, Malou Cabral, Morly Alinio, Bing Formento, Regi Espiritu, Rey Sibayan, Rommel Fuertes, Edmar Estabillo, Florante Rosales, Dennis Antenor, Jr., Sherwin Alfaro, Dr. Cesar Chavez, Prof. Dody Lacuna, Atty. Cherryl Adami-Molina, Atty. Dodo Dulay, Boy Gonzales, Val Gonzales, Atty. Rica Herra, Thea Pecho Corpuz, JV Ejercito, Teddy Boy Locsin, Atty. Boying Remulla, Henry Uri, Karen Ow-Yong, Jana Abejero, Niño Bonito Padilla and Atty. Rhina Seco from the MBC Media Group (MMG) Studios in MBC Media Group (MMG) Building, Star City, Vicente Sotto Street, Cultural Center of the Philippines Complex, Roxas Boulevard, Pasay while the color commentators reporting live from Nakhon Ratchasima, Thailand were Marco Benitez, Migs Bustos, Dyan Castillejo, Sam Coloso, Sam Corrales, Sydney Crespo, Apple David, Paolo del Rosario, Andrei Felix, Pauline Gaston, Boom Gonzales, Martin Javier, Ian Laurel, Cesca Litton, Gianna Llanes, Chino Lui Pio, Gretchen Malalad, TJ Manotoc, Angelique Manto, Rox Montealegre, Marc Nelson, Mozzy Ravena, Anne Remulla-Canda, Mikee Reyes, Tricia Robredo, Lance Santiago and Sharon Yu and sports correspondents Gretchen Ho, Renz Ongkiko, Chiqui Roa-Puno and Chino Trinidad.

"Fight for SEA Games crumbs under way."

Peping sees Thai victory, Philippine athletes check-in

By Ernesto A. Gonzales, Sports Feature Editor

Published on page A29 in the December 6, 2007 issue of the Philippine Daily Inquirer

Nakhon Ratchasima—At least, the overall winner of the two preceding Southeast Asian Games started to shape up midway through the competition.

This time, however, everybody acknowledges a runaway victory for host Thailand—long before the opening of the 24th edition of the Games, which is set for Thursday at the main stadium of the Nakhon Ratchasima Sports Competition Center here.

"There's no way they're going to lose. It's the birthday of their King," said Philippine Olympic Committee president Jose "Peping" Cojuangco, Jr., who led the first big batch of 591-strong Philippine contingent that arrived here Tuesday

"The fight is for second place."

It was an uninspiring but realistic assessment of the Filipinos' chances in this biennial sports festival which they finally dominated for the first time two years ago on their third stint as hosts.

Like Vietnam, which prevailed in 2003 while setting a record of sort as the first home team to win on its first hosting stint, The Philippines did not emerge as a serious title contender until after the first few days of competition.

This time, Thailand, the overall runner-up in the last two editions, has been conceded the championship. And it could yet serve as the highlight of the nation's year-long celebration to mark the 80th birth anniversary of King Bhumibol Adulyadej.

The King, who occupies a revered place in the history of the competition-he was a sailing champion of the Games when it was still known as the Southeast Asian Peninsular Games until 1977-celebrated his birthday Wednesday.

With action going full blast here and in Bangkok and Pattaya on Friday, the Thais are already in command with 18 golds, 19 silvers and seven bronzes in shooting. Singapore was in second with 10 golds, followed by Vietnam with eight victories and Malaysia and Myanmar with two each.

Meanwhile, a 139-man group headed by Philippine Sports Commission chair William "Butch" Ramirez, and including 51-man athletics contingent and the women's basketball team, planed in Wednesday. The third and largest group of 155 will check in Thursday.

After winning 113 golds in 2005 on top of 84 silvers and 94 bronzes, the Philippines hopes to win at least 485 events to be disputed in 42 sports to secure second place over Vietnam.

Admittedly not as prepared as in 2005, when the president's husband, Jose Miguel Arroyo, raised P 160 million to fund their training, the Filipinos hope to somewhat make it a merry Yuletide season with victories in, among others, both divisions of basketball, which was not held two years ago because the country was under FIBA suspension.

The Filipinos also look forward to churning out outstanding efforts in the pool when Erica Totten, Jaclyn Marissa Pangilinan and Maria Georgina Gandionco will go for Olympic berths; in billiards where Asiad champion Antonio Gabica joins former world 9-ball king Ronnie Alcano and other traditionally rich medal sources like taekwondo, boxing, wushu, traditional boat race and athletics.

The Philippine women's football team took a 0-10 beating at the hands of Vietnam and put its fate in the hands of defending champions.

Joey Berba finished second in the seeding run of mountain cycling behind a Thai, while the two sepak takraw squads in the hoop event were in the middle of the pack after Wednesday's initial action.

The men's team of Danilo Alipan, Harrison Castanares, Joel Carbonilla, Hector Mencarion, and Metodio Suico, Jr. was fourth after two rounds. At the same time, the women's squad of Irene Apdon, Desere Autor, Sarah Jane Catain, Gelyn Evora, and Rhea Padrigo also held forth.

The Opening Ceremony will be held on Thursday at 6 p.m., with Crown Prince Maja Vajiranlongkorn as the guest of honor.

"Missing forms delay Philippine bets in Bangkok"

By Musong R. Castillo

 

Published on page A29 in the December 6, 2007 issue of the Philippine Daily Inquirer

Nakhon Ratchasima-Several Filipino athletes, part of a big 151-athlete wave to arrive here for the 24th Southeast Asian Games, were held for more than three hours at the Bangkok International Airport Wednesday because of a mix-up with the local accreditation force.

Photos and application forms needed for the athletes' accreditation could not be found and the Reception and Protocol Committee of the Games scrambled to give them identification cards at the last minute.

At the Philippine International Convention Center in CCP Complex, Roxas Boulevard, Pasay, Metro Manila, some of local media journalists needed for accreditation.

That development delayed the Filipinos' arrival at the Olympic Village on the Suranaree University of Technology campus here. They checked into the village well into the night.

Members of the Philippine secretariat, led by Eleanor Navarro and Queenie Evangelista, facilitated the acquisition of new accreditation passes for the athletes, who touched down at the Bangkok airport together with Philippine Sports Commission chairman William "Butch" Ramirez.

Ramirez, who was whisked away by the VIP welcoming committee, was the second top sports official after Philippine Olympic Committee president Jose "Peping" Cojuangco.

Cojuangco planed in with more than 140 athletes and officials on Tuesday. They arrived in Korat about 10 p.m. (11 p.m. Manila time).

Update: 

"Kahit walang tulugan dito sa PICC, mga kasapi ng media mananatili dito sa Sofitel Philippine Plaza hanggang sa pagtatapos ng 24th Southeast Asian Games sa ika-15 ng Disyembre. Sinusubokan namin na ma-contact ng GMA News." - from Saksi, December 6, 2007 episode

Before the live airing of opening ceremony of the 24th Southeast Asian Games in Nakhon Ratchasima, Thailand, some of them who spotted at the central atrium fronting H&M, SM Mall of Asia are SM Supermalls president Annie Garcia, SM Prime Holdings president Hans Sy, some executives from PLDT, Smart, Maynilad, Meralco, Facebook, Friendster, Multiply, Myspace, Twitter, Tumblr and YouTube in support of Filipino athletes during the 2007 SEA Games in Nakhon Ratchasima, Thailand.

SM Supermalls president Annie Garcia

Inquirer Lifestyle Series: Fitness.Fashion with Samsung fashion show's guest model Enchong Dee before the in the finals of men’s 100-meter butterfly and he was placed eighth in the finals with the time of 56.87 seconds during the 2007 Southeast Asian Games swimming events in Nakhon Ratchasima, Thailand last Sunday, December 9, 2007. Photos: Lourise Gandionco-David/Multiply.com and courtesy of Bench

December 8-9 and 11-12, 2007, During a five-day swimming competition for the 24th Southeast Asian Games in Nakhon Ratchasima, Thailand with national swimmer and then University of California swimmer Miguel Molina and the fashion show's guest model turned De La Salle Green Tanker Enchong Dee, the Senator Pia Cayetano-Paolo Abrera-Marco Protacio affair and the riots at Dee residence in Barangay Horseshoe, Quezon City. A 25-hour overnight vigil was held at the Greenbelt Chapel in Makati City, held on the same day starting at 7:00 p.m. and ends at 8:00 p.m. of the same day. Dee was in the finals of men's 100-meter butterfly last December 9 and lane 1 of men's 200-meter butterfly finals last December 11, and he was the eighth place finish in the said event with the time of 2 minutes, 11.47 seconds and he lost to Filipino-American James Bernard Walsh, the gold medal winner of men's 200-meter butterfly finals.

A re-run of the August 21, 1983 assassination of former Philippine senator Benigno Aquino, Jr. aired by GMA Network. (In 1983, Channel 7 was the first to break the news of Ninoy Aquino's death, and later would be the only television station to broadcast his funeral.)

The video conversation starts with the sound of the plane landing and people talking among themselves.

• “Everybody remains on board,” one of them says.

Moments later, a single gunshot rings out and women are wailing.

• “What happened? What was that?” a woman’s voice asks.

• More gunshots. The wailing becomes louder.

• Then an order from several men: “Inside, inside, inside!”

• “The soldiers… shot Ninoy. He’s dead out there,” a woman cries out.

Burton’s tape records faintly the sound of someone saying, “Eto na (This is it).” Footage shot by a foreign TV crew captures the words by now familiar to Filipinos who lived through the events surrounding the Aquino assassination. “Eto na, eto na! Ako na, ako na! Op! Pusila, pusila (This is it, this is it! Let me, let me! Shoot, shoot)!”

And then, the gunshot.

What is significant about the tape are the reactions of Aquino’s fellow passengers and the conversations Burton had with them.

Burton apparently kept recording as she discussed with fellow foreign journalists what happened.

Some eight minutes into the tape, Burton is heard saying, “It’s very confusing, I mean, I don’t know.” She then answers more questions from someone who sounded like an American.

• Man: “They shot Ninoy?”

• Woman, presumably Burton: “Yeah.”

• Man: “Where?”

• Burton: “Right at the bottom of the stairs.”

• Man: “When Ninoy was still on it or when…”

• Burton: “No, when he got off. I’m sure he’s dead.”

The tape also captures Burton and her fellow passengers after they had disembarked and ran into people waiting to meet the passengers from the China Airlines flight.

Local journalists who covered the airport at the time had been herded by military men to the entrance to the tube where they were to await Aquino. When they learned of the commotion at the tarmac, they interviewed the disembarking passengers to ask them what happened.

One conversation was that of Burton and a Filipino.

• Man: “What did you see? Who did it?”

• Burton: “Soldiers.”

• Man: “How many of them?”

• Burton: “I don’t know. I think we’d better wait.”

• Man: “Did you recognize him? Aquino?”

• Burton: “Yeah.”

• Man: “What’s your name?”

• Burton: “No, I’m not gonna… this is not the place to talk. We had just seen two assassinations take place right outside our window.”

The tape then records what sounded like Burton comparing notes with fellow foreign correspondents, everyone recalling what they heard and trying to reconstruct the moments when they heard the shorts.

In one portion of the tape, the conversation turns to who killed Aquino, and Burton points out that a Japanese reporter had seen one of the men in khaki, referring to one of Aquino’s escorts, being the gunman.

But a man contradicts her saying, “I did not see a man in khaki uniform shoot Aquino.” To this day, the question who shot Aquino remains subject to debate.

Cayetano and three personalities along with Samson, Reyes, Claparols and Eala were stayed in the same place to the said sporting event for fifteen days between December 6 to 15, 2007, followed by her father, the late former Philippine Senator Atty. Rene L. Cayetano's 73rd birthday celebration on December 12, 2007 and the welcome the new millennium 2008 between December 31, 2007 and January 1, 2008.

December 12, 2007, One of Enchanted Kingdom's attractions, the Space Shuttle roller coaster, stalled between the tracks, where school children from Bulacan, Laguna, and Batangas were included.

Post-script

 

Makalipas na walong taon, kamusta pa ba ang aktor at dating pambansang atleta na si Enchong Dee pagkatapos ng 2007 SEA Games swimming competition sa Nakhon Ratchasima, Thailand noong ika-7 hanggang ika-11 ng Disyembre 2007, 2008 ASEAN University Games sa Kuala Lumpur, Malaysia noong ika-11 hanggang ika-21 ng Disyembre 2008 at 2009 UAAP swimming championships noong Setyembre 24 hanggang 27, 2009 sa Trace Aquatic Center sa Los Banos, Laguna, siya ay naging contestant sa reality show na Pinoy Big Brother na may edisyon na "737" noong Hunyo 2015 at host ng reality show na Pinoy Big Brother na may edisyon na "Gen 11" noong Hulyo 2024 at "Celebrity Collab Edition" noong Marso 2025. 

(Eight years later, how is actor and former national athlete Enchong Dee after the 2007 SEA Games swimming competition in Nakhon Ratchasima, Thailand on December 7 to 11, 2007, 2008 ASEAN University Games in Kuala Lumpur, Malaysia on December 11 to 21, 2008 and 2009 UAAP swimming championships on September 24 to 27, 2009 at the Trace Aquatic Center in Los Banos, Laguna, he became a contestant on the reality show Pinoy Big Brother with the "737" edition in June 2015 and host of the reality show Pinoy Big Brother with the "Gen 11" edition in July 2024 and "Celebrity Collab Edition" in March 2025.)

Epilogue

For the 20-year-old Enchong Dee, playing Arnel in the ABS-CBN’s Sunday mid-afternoon drama mini-series, Your Song presents “Boystown”, is seated, using Cofta Ruby 1 Monoblock – Plain White and a starter pack for his hair styling includes Bench Fix Hair Gel, Normal Hold 135g and Bench Fix Hair Wax in Rock Steady 80g, it wears Arena ARN-6015 DGRN Rimic Nux-F, size M and holding Arena AGL-1400 EMBL swimming glass (mirror Swedish type), he does a hair styling and portrait session with hair & makeup artist Nilo Cruz before proceeding to the climb at the swimming block, where he is adjusting the Arena AGL-1400 EMBL swimming glass (mirror Swedish type) to do a men’s 400-meter individual medley, men’s 200-meter butterfly, men’s 100-meter butterfly, men’s 50-meter butterfly, men’s 200-meter individual medley, men’s 800-meter freestyle and men’s 1,500-meter freestyle then Enchong Dee as Arnel was in lane 4 wearing Arena ARN-6015 DGRN Rimic Nux-F, size M and adjusting his Arena AGL-1400 EMBL swimming glass (mirror Swedish type) and Johan Aguilar is in lane 5 wearing Agonswim University Athletic Association, University of Florida Mesh Training Suit Fully Front and Back Lined (ACX111510TRS2MES) and adjusting his Speedo Speedsocket Mirror Goggle – Black (8-705893515) to do a men’s 400-meter individual medley, men’s 200-meter butterfly, men’s 100-meter butterfly, men’s 50-meter butterfly, men’s 200-meter individual medley, men’s 800-meter freestyle and men’s 1,500-meter freestyle when Arnel will training with us, before warm-up, to watch a one-on-one game, photo by Ronnie Salvacion, styling by Bang Pineda, makeup by Renato Lu, shot on location at the 50-meter Olympic-size swimming pool of Makati Aqua Sports Arena.

P.S. Big thanks to Dimo for lending his underwater housing!

It uses the Blackmagic Pocket Cinema Camera 4K, Canon EOS C100 Mark II with Dual Pixel CMOS AF & EF 24-105mm f/4L IS II USM Zoom Lens Kit, Ewa-Marine Underwater Housing for Blackmagic Pocket Cinema Camera 4K, and Ewa-Marine V102 Underwater Housing for Canon EOS C100 or C100 Mark II.

This unknown guy was wearing the collection for the said fashion show.

• "In other words, definitely nothing too organized for this young designer who wants his clothes light on the skin, including the wide-legged, fully sequined pants that he says anyone could wear. And we are looking forward to the reworked denim bodysuit for his model, swimmer Enchong Dee." - from "Three designers, one mission" By Irene C. Perez

Notable personalities of the Inquirer Lifestyle Series: Fitness.Fashion with Samsung Fashion Show in July 2008.

• “Fitness.Fashion” also scored a coup with the runway debut of fitness enthusiast and sports advocate Sen. Pia Cayetano. Other guest models were Akiko Thompson, Amanda Carpo, Rina Go, Paolo Abrera, Phoemela Baranda, Svetlana Osmeña, Jeena Lopez, Enchong Dee, Ruby Gan, Fely Atienza, Trishan Cuazo, catwalk queens Tweetie de Leon-Gonzalez and Apples Aberin-Sadhwani, and Inquirer’s own Tessa Prieto-Valdes and Leica Carpo.” - from "Style statement: Sporty", published on page E-4 of the August 3, 2008 issue of the Philippine Daily Inquirer.
• In attendance were Paolo Araneta; Jose Cuervo’s AA Arquiza; twinkle-eyed beauty Abby Binay; golfer Charlie Carmona; Bench’s Ben Chan; Louie Chuidian; WhereElse’s suave Marcel Crespo; Monique Banzon Daez; Illac Diaz; Joji Dingcong; Patxi Elizalde and Sofia Zobel-E.; Malou Francisco of Store Specialists Inc.; Amanda Griffin; Lisa Gokongwei; Haresh Hiranand; and super eligible Mike Huang, Bea Jacinto; Lucia Jacinto; Angel Jacob; Patricia Javier; pretty, pretty Angelu de Leon; gourmet and wine connoisseur Alex Lichaytoo; lady of different faces Margarita Locsin; brilliant columnist and that miss with the four B’s, Celine Lopez; vivacious Bing Loyzaga; Cutie del Mar; DJ Mumph; The Body who makes ladies sigh, Marc Nelson; PR genius Keren Pascual; Miguel Pastor; Dave and Berna Puyat; Jaya Ramsey; New York City boy Patrick Reyno; Miguel Rosales; Cherrie del Rosario; Robin da Roza; Carmina Sanchez; Hans and Carol Sy; Joel Tantoco; the belle of any affair, Bea Zobel Jr. (she recently had café society’s jaws dropping with her witty answers in a candid interview with Karen Santos and Gina Tambunting Roxas featured in PEOPLE Asia’s fantastic March 2002 issue), Charlie Carmona; vibrant Breakfast Show host, Angel Jacob; the pretty faces behind Luna, Annie Cacho and Manet Dayrit; Zed’s pride, Fenee Amparo; dapper Jojo Manlongat; interior designer Miguel Rosales; well-loved designer, Pepito Albert; The Philippine STAR’s Tim Yap; exuberant Tina Tinio; exotic Thelina Nuval; and Maurice Arcache, BENCH/ endorsers VJ Amanda Griffin; John Prats; celebrity son AJ Eigenmann; Mickey Randall, Aubrey Miles and Francis Ricafort, studly lover boy Jon Hall and E’s gorgeous playgirl Lana Asanin, former sexy star Assunta de Rossi, Bench/ long-time endorsers Wendell Ramos and Jomari Yllana, Marc Nelson, Aya Medel, Diether Ocampo, Amanda Griffin plus the Antonio Aquitana open the curtain call for the 100-plus models in the BENCH during its One Night Only underwear and denim show last July 2002, Ces Oreña-Drilon and her hubby, renowned artist Rock Drilon; Agot Isidro and Manu Sandejas; searing beauties Dina Bonnevie and Ara Mina; Hans Montenegro; directors/actors Rowell Santiago and Gina Alajar with son Ryan Eigenmann; Former “Studio 23” VJ’s, Southern gent JM Rodriguez and charmante Cutie del Mar; and Fil-Am superstar Paolo Montalban.
• The Inquirer Lifestyle Fitness.Fashion with Samsung Concert held on Friday, August 1, 2008, at 8:00 p.m. at the Ayala and Makati Avenues after the fashion show on Thursday, July 31, 2008 at 7:30 p.m. at the Rigodon Ballroom of the Peninsula Manila in Makati City. The concert's Guest performers are Karylle, Tootsie Guevarra, Gino Padilla, Lana Asanin, Nancy Castiglione, Radha, Aliya Parcs, Jed Madela and the Dye Vest Band.
• On its first anniversary — held at the same venue on July 31, 2009 — their major guest stars were Bianca Araneta; Julia Clarete; Cheryl Cosim; Daphne Osena; Pia Guanio; Kenji Marquez; Derek Ramsey; JM Rodriguez; and Audrey Tan-Zubiri. But they managed to give away prizes to the live audience — mostly refrigerators. The event's high point was when the cast members released doves — plenty of them. The second anniversary was even less memorable, and nobody remembers it at practically.
• "Then, in June 2010, it put into power the son of democracy icons that ignited the 1986 People Power Revolution. While the country enjoyed relative economic growth and the administration enjoyed record approval ratings, it faced lingering problems concerning corruption, a communist rebellion, insurgencies in Mindanao, and prevailing criminality. Now people are clamoring for a return to authoritarian rule and impunity under the convoluted premise of instilling discipline in a society allegedly made corrupt by its democratic principles – as if our current problems are the result of our freedom to choose, instead of our flawed choices. With these developments, one must ask: “Have we, as a nation, really come of age?”
• They also included for the 2015 edition are Councilor Anjo Yllana, wife Jackie and kids Mikaela, Andee, Jaime and Nathan, Axel Torres and Jacob Benedicto, Xian Lim, Jessy Mendiola, JC de Vera, Rafael Rossell, Rayver Cruz, Martin del Rosario, Troy Montero and Ryzza Mae Dizon, Amy Ahomiro and Ella De Jesus of the Ateneo de Manila University Women’s Volleyball Team, Carl Guevarra and Kylie Padilla for Skechers, Louise Delos Reyes for Merrell, Shy Carlos and Matt Evans for Guess, Wilma Doesnt, Karyn Ann Johnston, and Luanne Dy for Mags, Marc Abaya and Iyan Tayao for Rogue.
• Led by TechnoMarine Philippines’ CEO Raffy Florencio with his wife Kat, the event was a visual spectacle, bringing to life the sights and sounds of the ocean. Filled with a dazzling display of lights and colors, the room was illuminated in hues of blue while guests relaxed. Host Karen Pamintuan greeted guests and celebrities who wore their favorite TechnoMarine timepieces. Among those spotted wearing the watch brand were MTV VJ Maggie Wilson, Divine Lee, Camille Villar, Mons Romulo-Tantoco, Zanjoe Marudo, Jake Cuenca, Victor Basa, Priscilla Meirelles, Kristine Hermosa and Chris Tiu.
• The annual grand gathering also saw a rare opportunity where the stars from the three leading television networks in the country came together on one occasion to uphold a good cause — education — by honoring the teachers, our unsung heroes. Among those who participated in the event are — Anne Curtis, Judy Ann Santos, Marian Rivera, and Jodi Sta. Maria, Martin Nievera, Pops Fernandez, Jolo Revilla, Ogie Alcasid, Richard Gomez, Edu Manzano, Bianca Manalo, Ryzza Mae Dizon and hunks Rocco Nacino, Hideo Muraoka, Daniel Matsunaga, Vin Abrenica, Victor Silayan and John James Uy. 

Celebrities Robi Domingo and volleyball star Gretchen Ho are running the 21K

• "Meanwhile, were on hand at the finish line where a neon street party was held graced by celebrities Gretchen Ho, Robi Domingo, Bianca Gonzalez, and Phil Younghusband."- from "Dela Cruz, Bacalan rule Rexona Run to Your Beat", published in the October 24, 2013 issue of Manila Standard Today.

The new faces of TechnoMarine, Phil Younghusband, Heart Evangelista, Kiefer Ravena and Bianca Gonzalez

• "The four Technomarine ambassadors are TV host Bianca Gonzalez, basketball player Kiefer Ravena, soccer player Phil Younghusband and actress Heart Evangelista." - from "Diamonds meet plastic in watches of ‘unconventional luxury’, published in the September 20, 2013 issue of the Philippine Daily Inquirer.
• "TechnoMarine recently introduced its new product endorsers along with two new collections. Carla Abellana, Tim Yap, and Allison Harvard of “America’s Next Top Model” join Heart Evangelista and Xian Lim as the brand’s newest ambassadors." - from "Watch brand has new endorsers, collections" published in the May 30, 2014 issue of the Philippine Daily Inquirer.
• Stars who modeled included Richard Gomez, Dingdong Dantes, Diether Ocampo, John Estrada, Rayver Cruz, Jon Avila, Bea Alonzo, Phoemela Barranda, Tweetie de Leon-Gonzales, Apples Aberin-Sadhwani, Marina Benipayo, Patty Betita, Annette Coronel and Suyen Chi.
• "The celebrities will be led by the so-called “Magnificent 7”—Richard Gomez, Lucy Torres, Ogie Alcasid, John Estrada, Rissa Mananquil-Trillo, Dingdong Dantes, and a “surprise guest” whom Ortiz will not name. Guest models include beauty queens Venus Raj and Shamcey Supsup, and actors Rayver Cruz and Daniel Matsunaga." - from "Randy Ortiz show could be the biggest for 2013" by Joselito O. Tolentino, published in the September 27, 2013 issue of the Philippine Daily Inquirer.
• "McDonald’s ambassadors Xian Lim and Jessy Mendiola, and athletic brothers Jeron Teng and Jeric Teng gamely put on their running shoes to join the race. Others spotted during the McHappy Day Fun Run were Chesca Garcia-Kramer and kids Kendra and Scarlett, Dimples Romana and daughter Callie, and football players and brothers Anton and Armand del Rosario, along with McDonald’s commercial talents Einar Ingebrigtsen, Paulo “Kuya Pao” Pingol, Kenneth Cruz and Vince Ferraren." - from "The 2013 McHappy Day Fun Run – a successful and memorable day for families!", December 16, 2013
• Star-studded Galaxy S5 Launch. "Manila’s tech-crazy crowd flocked to Samsung Hall recently for the launch of Samsung Galaxy S5, which offers consumers essential features for day-to-day use. It combines an advanced camera, fast network connectivity, dedicated fitness tools, and enhanced device protection features. The event was well-attended by Manila’s hip set and showbiz personalities, among them are Ingrid Chua-Go, Ruby Gan, Ralph Tee Ten, Jorge and Nikka Abes, Sidney Yap, Apples Aberin, Carlos Fernandez, Duane Santos, Cathy Nazareno, Phil and James Younghusband, Steph Henares, Gino dela Peña, JM Rodriguez, LA Aguinaldo, “Boys Night Out’s” Slick Rick, Tony Toni and Sam YG. Dancing to the beats of DJ Tom Taus were Marj Sia and Harry Cheng, Coleen Garcia, Gretchen Fullido, Tony Taus, Andi Eigenmann, Nicole Anderson and Enrique Gil."
• Balloons, inflatable clappers and flags added to the campus cool vibe, while college “it” boys and girls made special appearances onstage, including hosts VJ Chino Lui Pio and VJ Joyce Pring, the UP Street Dance Club, Kylie Padilla, Kiefer Ravena of the Ateneo Blue Eagles, and Jeron Teng and Arnold Van Opstal of the DLSU Green Archers. The UP Pep Squad, Philippine All-Stars, and Billy Crawford energized the crowd with their performances. Coleen Garcia, Epi Quizon, Nikki Gil, Elmo Magalona, JC De Vera, and Gerald Anderson also walked the runway for popular homegrown brands.
• “But apart from the free breakfast, McDonald’s also delighted customers by inviting celebrities to join the event. Among the personalities present in different McDonald’s stores during NBD were Solenn Heussaff, Lovi Poe, Rocco Nacino, Alden Richards, Drew Arellano, Matteo Guidicelli, Enrique Gil, Alex Gonzaga, Xian Lim, and Bianca Gonzalez.” - From “McDonald’s celebrates 3rd National Breakfast Day”, March 10, 2015

Plus supporting guest models are Danie Mendoza-Valdepeñas, Daisy and Eddie Mendoza, Martha Buckley, Yolly Ayson, Debbie Chan, Roselle Rebano, Bong Palma Gil, Mikee Chanco, Judy Araneta-Roxas, Betty Siy-Yap, Eduardo Lopez, Amor Roselle Herrera, Suzette Morelos, Margot Osmeña, Nestor Encinas, Randy Baron, Sergia Abueva, Purificacion Veloso, Petite Garcia, Javier Galvan, Ana Luisa Espinosa, David Ferro, Lorraine Nubar, Rachelle Gerodias, Masako Toribara, Josephine Roces Chavez, Johnny Torres, Candice Gotianuy, Augusto and Elizabeth Gan Go, Annabelle Luym, Amanda Luym, Mariter Klepp, Bunny Ludo, Julie Alegrado, Marissa Fernan, Jay Aldeguer, Joseph Gonzalez, Quinito Moras, Jayjay and Marilou Neri, Dean Diez, Joseph and Gloria Gaisano, Budjette Tan, Brandie Tan, Andre Quintos, Alma Junia, Eric Tamayo, Mike and Lea Famularcano, Rudy Aviles, Raymond Abao, Lucien Letaba, Orlando Magno, Vicente Paterno, Nena Ilusorio, Maribel Ongpin, Sari Cojuangco, Tessie Fajardo, Popsy Mendez-Aquino, Bella Ancheta, Sol Peña, Alice Sandejas, Ralph Peter Jentes, Mary Ann Ong, Rosalie Sipid, Violy Lim, Elena Lee, Rose Lim, Greta Go, Stefie Inocentes, Carmela Ongsiako, Terry Rosales, Cecile Ongsiako, Dely Ongsiako, Maridol Mabanta, Tessa Sierra, Juvy Yupangco, Sevy Santos, Gretchen del Rosario, Celuch Manahan, Robert Constantino and Helen Marte, Curtis Chin, Tati Licuanan, Greggy and Irene Marcos-Araneta, Gretchen Espina, Jay-ann Bautista, Ram Chavez, Daryl Celis, Kid Camaya, Warren Antig, Penelope Matanguihan, Toffer Rei Tragico, Sue Ellen Cubing, Robby Navarro, Mae Flores, Jeni Rawolle, Joselindo Pimpino Jr., Carol Leus, Meryl David, Walton Zerrudo, Sherwin Marquez, Regene Ong, Vren Villaflor, Elliot Andal, Bev Ejercito, Drizzle Muñiz, Dio Paolo, Laarni Lozada, Bugoy Drilon, Miguel Mendoza, Zhel Garcia, Van Roxas, Cris Pastor, Sen Nichols, Robi Domingo, Chino Lui Pio, Bianca Roque, Monica Yncierto, Tristan Jovellana, Marilen Faustino-Montenegro, Aissa Gonzalez, Philip Nadela, Amy Nobleza, Angelo Garcia, Aubrey Caraan, Risie Mayo, Cristina De Leon, Rosanna Aranaz, Princess Violago, Danielle Lee, Paui Peña, Iana Bantug, Nico Ibaviosa, Borgy Hermida, Simon Atkins, Jai Reyes, Karen Pamintuan, Schinina Juban, Miguel Escueta, Carlo Alvarez, Marco Protacio, Amparito Lhuillier, Teresin Mendezona, Jeremy Huang, Elvira Luym, Margie Lhuillier, Mike Rama, Tining Martinez, Annette Osmeña, Franz Fernan, Mani Lynn Osmeña, Meg Eteve, Rose Hennessey, Kathy Tesoro, Javi Sala, Junggie Canedo, Fiona King, Christina Garcia Codilla, Danessa Onglatco, Enrison Benedicto, Bea Villegas, Cybill Gayatin, LJ Moreno Alapag, Mau Marcelo, Jao Mapa, Gail Nicolas, Ram Sagad, Elmer Felix, RJ Calipus, Savannah Lamsen, Jommy Teotico, Marion dela Cruz, Manuel Chua, JC Tiuseco, Rob Sy, Charisse Yacapin, Cris Cartagenas, Zita Ortiga, Kaye Alipio, Marlon Carmen, John Lopez, Niña Ortiz, Patani Daño, Gigit Sulit, Emerson Dino, Chev Macias, German Moreno, Sharon Cuneta, Helen Gamboa, Jackie Lou Blanco, Bing Loyzaga, Lani Mercado, Zsa-Zsa Padilla, Gretchen Barretto, Dawn Zulueta, Helen Vela, Princess Punzalan, Maricel Laxa, Mariz, Jean Garcia, Sharmaine Arnaiz, Rachel Alejandro, Manilyn Reynes, Princess Revilla, Rachel Anne Wolfe, Jam Morales, Raymond Lauchengco, Richard Reynoso, Illac Diaz, Chad Borja, Dingdong Avanzado, Jaime Garchitorena, Mitoy Yonting, John Nite, The Rainmakers, Samantha Lopez, Sunshine Cruz, Sheryl Cruz, Ike Lozada, Karina Ramos, Cristina Gonzales, That’s Entertainment barkada, Kris Aquino, Ana Gonzales, Mutya Crisostomo, Alicia Mayer, Caloy Garcia, Eric Quizon, Arlene Muhlach, Ogie Alcasid, Francis Magalona, Derek Ramsay, Janno Gibbs, Michael V., Long Meija, Keempee de Leon, Zoren Legaspi, Onemig Bondoc, RS Francisco, Chikiting Patrol Kids, APO Hiking Society, Tito Sotto, Vic Sotto, Joey de Leon, Ritchie d’Horsie, Jimmy Santos, Herbert Bautista, Val Sotto, Jose Manalo, Wally Bayola, Paolo Ballesteros, Allan K., Inday Garutay, Gladys Guevarra, Teri Onor, Ruffa Gutierrez, Kristine Florendo, Edna Diaz, Boots Anson-Roa, Toni Rose Gayda, Jericho Rosales, Donita Rose, Charo Santos-Concio, Loren Legarda, Cherie Gil, Lorna Tolentino, Nora Aunor, Vilma Santos, Aurora Salve, Robin Padilla, Lilibeth Ranillo, Maritess Gutierrez, Sandy Andolong, Alma Moreno, Chiqui Hollman, Dina Bonnevie, Coney Reyes, Pilita Corrales, Snooky Serna, Pops Fernandez, Aiza Seguerra, Lady Lee, Dindin Llarena, Steven Claude Goyong, BJ Forbes, Maricel Soriano, Aiko Melendez, Plinky Recto, Angela Luz, Ces Quesada, Donna Cruz, Vina Morales, Carmina Villarroel, Charlene Gonzalez, Michelle van Eimeren, Mikee Cojuangco, Julie Vega, Janice de Belen, Jaclyn Jose, Christine Jacob, Ruby Rodriguez, Karla Estrada, Amy Perez, Regine Velasquez, Rosanna Roces, Jay Manalo, Jograd de la Torre, Roderick Paulate, Ronnie Ricketts, Aga Muhlach, Cesar Montano, Mari Kaimo, Edu Manzano, Romnick Sarmenta, Tirso Cruz III, Edgar Mortiz, Monsour del Rosario, Miguel Rodriguez, Orly Mercado, Rico J. Puno, Randy Santiago, Willie Revillame, Lito Pimentel, Tina Revilla, Louie Heredia, Dennis Padilla, Ai-Ai delas Alas, Jenine Desiderio, Smokey Manaloto, Liezl Martinez, Anjanette Abayari, Joy Ortega, Giselle Sanchez, Bayani Agbayani, Willie Nepomuceno, Candy Pangilinan, Jon Santos, Ruffa Mae Quinto, Joy Viado, Klaudia Koronel, Mystica, Raffy Rodriguez, Marissa Sanchez, Selina Sevilla, Madeline Nicholas, Leo Martinez, Pekto, Ate Shawie, Ate Guy, Jong Cuenco, Pia Pilapil-Gonzalo, Jojo Alejar, Paco Arespacochaga, Dang Cruz, Earl Ignacio, Leonard Obal, Jojo Abellana, Michael Laygo, Ronald Gan Ledesma, Yam Ledesma, Geraldine Roxas, Ben Sagmit, Yoyoy Villame Hannah Villame, Niño Muhlach, Natassia Nave, Jacky Woo, Patrick Ervin Mateo Jr., Lorraine Baretto, Maribeth Bichara, Lara Fabregas, Jerome John Hughes, Melisa Henderson, Everly Locsin, Glydel Mercado, Cody Moreno, Dolly Anne Carvajal, Angelu de Leon, TJ Manotoc, Marissa del Mar, Presbitero Velasco, Jr., Sarah Geronimo, Rachelle Ann Go, Erik Santos, BJ Manalo, Jenny Hernandez, Empoy, Baby Bunot, Viva Hot Babes, Archie Alemania, Sheryn Regis, Jasmine Trias, Pokwang, TV Idols Ahron Villena, AJ Dee, Marc Cortez, JE Sison and Kiko Matos, Vhong Navarro, Tuesday Vargas, Isko Salvador, Lito Camo, Vanna Garcia, Thammie Aliwalas, VIVA Hot Men, Frances Garcia, Terry, Janelle Jamer, Clown In A Million Finalists, Paw Diaz, Joseph Garcia, Mike Chan, “Spicy” Susan Quinico, Hyubs Azarcon, Luane Dy, Angelica Jones, Dominic Ochoa, Bobby Yan, Salbakuta, Gina dela Vega-Cruz, Tintin Pizarro, Karen Tayao-Cabrera, Chin-Chin Gutierrez, Ida Marie Castro, Zorah Andam, Crispin Aranda, Normandy Baldovino, Jr., Yssa De Chavez-Castillo, Jaimie Cruz, Patty Santos, Marivic Del Pilar, Amelyn Veloso, Reyster Langit, Kim Atienza, Gaby Dela Merced, Nikka Cleofe-Alejar, Heny Sison, Susan Enriquez, Emoy Gorgonia, Gerry Geronimo, Maricel Halili, Giselle Toengi, Cacai Velasquez, Gary Valenciano, Amanda Page, Gabby Eigenmann, Bernadette Allyson, Mo Twister, Lalaine Edson, Jake Roxas, Angelika dela Cruz, Antoinette Taus, Jaya, Lani Misalucha, Anne Curtis, Mylene Dizon, Toni Gonzaga, Jolo Revilla, Karylle, Kyla, Angel Locsin, Nina, Danica Sotto-Pingris, Oyo Boy Sotto, Kevin Vernal, Champagne Morales, Miko Sotto, Cogie Domingo, Roxanne Barcelo, James Blanco, Jolina Magdangal, Jay-R, 604, Malik, Richard Gutierrez, Brad Turvey, Chynna Ortaleza, Jennylyn Mercado, Mark Herras, Yasmien Kurdi, Rainier Castillo, Cristine Reyes, Maxene Magalona, Dennis Trillo, Gab Valenciano, Marvin Agustin, Marco Alcaraz, LJ Reyes, Lovi Poe, EB Babes, Karel Marquez, Isabella Gonzalez, La Diva, You’ve Got Male, Sugarpop, Chris Cayzer, Martin Escudero, Heart Evangelista, Janus del Prado, RJ Rosales, Glaiza de Castro, Jhong Hilario, Rafael Rosell, Maja Salvador, Christian Bautista, Raymond Manalo, Nikki Gil, Charice, Kris Lawrence, Gian Barbarona, KC Concepcion, Sam Milby, Chuck Allie, Nicole Andersson, Gian Carlos, Ryza Cenon, Jacque Esteves, Sheena Halili, Jade Lopez, Ehra Madrigal, Iwa Moto, C. J. Muere, Jackie Rice, Jana Roxas, Mike Tan, Aaron Travinio, Nancy Castiglione, Marky Cielo, Aljur Abrenica, Stef Prescott, Rich Asuncion, Jesi Corcuera, Kiko Junio, Paulo Avelino, Jan Manual, Ailyn Luna, Kurt Perez, Sam Bumatay, Miguel Tanfelix, JM Reyes, Bea Binene, Gabriel Roxas, Shamel Leask, Paul Salas, Sandy Talag, Uno Guerta, Serge Septimo, Renz Juan, Madi Yu, Paolo Bediones, Joey Marquez, Pia Guanio, Raymond Gutierrez, John Lapus, Melanie Marquez, Mel Tiangco, Jay Sonza, Berwin Meily, Bong Revilla, Isabella de Leon, John Lesaca, Fides Cuyugan-Asencio, Bro. Eddie Villanueva, Kata Inocencio, Lyn Ching, Suzi Entrata, Ryan Agoncillo, Mickey Ferriols, Mon Isberto, Arnold Clavio, Miriam Quiambao, Arn-Arn, Martin Andanar, Eagle Riggs, Hans Montenegro, Daniel Razon, Lhar Santiago, Oscar Oida, Erika Ann Luna, Patricia Javier, Debraliz Valasote, Becca Godinez, Tessie Tomas, Roxanne Abad Santos, Bessie Badilla, Rio Diaz, Kevin, Yoyong Martirez, Ana Marie Craig, Bea Bueno, Robert Em, Sharmaine Suarez, Fire (Ana Rivera & Soraya Sinsuat), Valentin Simon, Juannie, Jenny Syquia, Lindsay Custodio, Camille Ocampo, Mausi Wohlfarth, Mike Zerrudo, Lana Asanin, Sherilyn Reyes, Gemma Fitzgerald, Jomari Yllana, Dingdong Dantis the Impersonator, Eisen Bayubay, Joyce Jimenez, Aji Estornino, Nadine Schmidt, Diana Zubiri, Lana Jalosjos, Pauleen Luna, Sugar Mercado, Julia Clarete, Edgar Allan Guzman, Mark Ariel Fresco, Ryan Julio, Cindy Kurleto, Ho and Ha, Daiana Menezes, Ariani Nogueira, Lougee Basabas, Ariana Barouk, Agot Isidro-Sandejas, Ariel Rivera, Jun Encarnacion, Lara Melissa de Leon, Ilonah Jean, Star Querubin, Ronniel Mendoza, Rene Requiestas, Gelli de Belen, Judy Ann Santos, Claudine Barretto, Rico Yan, Mark Vernal, Bojo Molina, Rannie Raymundo, Redford White, Norman Mitchell, Winnie Cordero, Joy Viado, Joji Isla, Dinky Doo, Jr., Whitney Tyson, Sammy Lagmay, Cynthia Patag, Beverly Salviejo, Bentong, Voice Unlimited, Daisy Reyes, Vivian Velez, Gina de Venecia, Rhea Santos, Love Anover, Christian Esteban, Pia Arcangel, Atom Araullo, Drew Arellano, Tonipet Gaba, Jigs Mayuga, Avi Siwa, Ramon Bautista, Angel Rivero, Tado Jimenez, Hero Angeles, Sandara Park, Roxanne Guinoo, Joross Gamboa, Melissa Ricks, Michelle Madrigal, Joseph Bitangcol, Neri Naig, Raphael Martinez, Errol Abalayan, Kiray Celis, Katrina Legaspi, Mikylla Ramirez, Eliza Pineda, Kristel Fulgar, Sharlene San Pedro, Miles Ocampo, Angel Sy, Nikki Bagaporo, Julia Montes, Alfred Labatos, John Manalo, Iggy Boy Flores, Kobe Vidanes, EJ Jallorina, Carl Barrameda, Steven Fermo, Yong Chiu, Nikki Valdez, Carlo Aquino, Alwyn Uytingco, Marc Acueza, Shaina Magdayao, Serena Dalrymple, Jiro Manio, Yuuki Kadooka, Cory Quirino, Angel Aquino, Daphne Osena-Paez, Amanda Griffin, Iya Villania, Cheska Garcia, Iya Yotoko, Manu Sandejas, Kennevic Asuncion, Kennie Asuncion, Laura Jean, Tim Yap, KC Montero, Miggy Eugenio, Rico Barrera, Chiqui Alcala, Jayson Gainza, Nene Tamayo, Jun Bob dela Cruz, Cass Ponti, JB Magsaysay, Racquel Reyes, Uma Khouny, Jenny Suico, Franzen Fajardo, Bettina Carlos, Reema Chanco, Bianca King, Inah Estrada, Alynna Asistio, Winwyn Marquez, Megan Young, Benj Punzalan, Kat de Castro, Alex Gonzaga, Badjie Mortiz, Bangs Garcia, Joem Bascon, Charee Pineda, Timmy Boy Sta. 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Ong, Naz Gabrielle San Juan, Cali Mendoza, Mark Joseph Alejo, Alexander Kirchman, Yana Sonoda, Derrick Colin So, Newson Uy, Jercy So, Lance Tiu, Matthew Ian So, Justine Teng, Ezekeil Polina, Ashanti Bandol, Elixabeth Lee, Ayanna Quizon, Athalia Badere, GJ Dorado, Steel Remington, Sophia Bianca Vidal, Cass Carpina, AC Reyes, Sherie Sison, Lex Rius, Andrew Scott, Prince De Guzman, Patricia Marasigan, Rie Miyazawa, Sam Shoaf, Lizvette Salcedo, Kim Bryan De Leon, Euleen Castro, Dayrone Cy, Iverson Santos, Lebron Myke Burlungan, Darlyne Teodoro, Sophia Lopez, Tanner Evans, Justine Villanueva, Cali Delos Reyes, Russ Garcia, Elaine Duran-Pengson, Giuliana Chiong, Bryanboy, AJ Ferrer, Andres Muhlach, Skye Mariveles, Duffy Fukiyama, Mariam Saint, Juan Paulo Calma, Jacqueline Gulrajani, Bruise Dianne, Sarah Gerber, Katleen Bautista, Katrina Paula, Anthony Cortes, Ericka Peralejo, Icoy Rapadas, Skywalker David, Carl Garcia, Gerick Manalo, Cedrick Juan, Marimar Tua, Mark Rivera, Marius Tolentino, Daytona, Sam Coloso, Butterfly Repking, Tyler Lopez, Carmela Lorzano, Kenneth Aniban, Dani Porter, King David Gonzales, Gianna Huelgas, Kyle Villanueva, Jayden Lim, Ericca Laude, Dylan Menor, Cloud 7, Dom Pangilinan, Geo Mhanna, May Ann Basa, Olive May, Mark Oliveros, Chef Ylyt, Pepita Curtis, Migs Almendras, Rein Hillary, Gazini Ganados, Bea Gomez, Gary Estrada, Nikki Van, Darrah Fernandez, Prince Keizer Fernandez, Amara Smyth, Jhunne Marr Capilador, Angel Usana, Nanette Inventor, Hanna Amistad, Dio De Jesus, Alexa Catuday, Rommel Luna, Aisha Francisco, Katrine Ordonez, Boaz Mariano, Crismar Menchavez, David Francisco, Borj Papin, Atty. Ed Chico, Alex Payan, Denzel Guiao, Zac Papin, Farrah Demorar, Alexa Grey, Cassey Mae Real, Sandex Gavin, Zoe Anthonia Viterbo, Joanne Reyes, Dos Flores, Tiffany Jhane, Ahyeza Tugade, Ellieyah Charmainne, Jericko Aquino, Kelxy Bonalos, Skylee Alcalde, Princess Jaira, Trisha Loraine, Vrin Guarin, Alyssa Jane Li, Patrick Victorino, Meann Espinosa, Teetin Villanueva, Lance Reblando, Vino Mabalot, Miah Canton, Jude Hinumdum, Vyen Villanueva, Julia Santiago, Sarah Paredes, Althea Inagaki, Jet Vasquez, Joel Ludovice, Jaybee Sugue, JP Valdez, Arzi Brinq, MJ Mariano, RR Lopez, Maria Gruzvintceva, Alfy Yan, Leann Casabal, Matteo Roswell, Zel Fernandez, Maru Delgado, Ysabelle Palabrica, Liz Gonzales, Dreamiel Caspe, Maica Remigio, KZ Diaz, Bradley Jon Kison, Jasper Torres, Ashley Lopez, Paula Santos, Iris Abraham, Ali Asaytona, Angela Antonio, Ace Toledo, Bella Micucci, Jeziah Victoria Viterbo, Marc Joel Castelo, Anicka Rubio Castelo, Ingrid Paras, Dean Petran, Arianne Diviva, Chelsea Ylore, Elai Garcia, Dax Martin, Lloyd Umali, Isabelle Murphy, Achilles Domingo, Ajax Domingo, Diana Vargas, Jywhon Palabin, Raphael Dantes, Charlie Tabaranza, Aria Fernandez, Aiyanna Sulwer, Amarah Espinosa, Micah Cruzh, Saffea Sulwer, Elia San Pedro, Grey Noble, Yuri Gabe, Ava Facultad, Queen Loraine Reyes, Freya Montierro, Ellaine Leu, Jannika Bailer, Shamcey Tolentino, Jassy Calupitan, Shelo Mendoza, Kaye Dela Fuente, Cyril Herrera, Jayla Julian, Sandei Gonzales, Shane Whiliane, Kris Rivera, Yuki Valdez, Aela Buenavista, Josh Cruz, Algeleth Mika Pardo, with the special participation of Morissette Amon, Jovit Baldivino, Trina Belamide, Kathryn Bernardo, Jose Mari Chan, Coco Martin, Daniel Padilla, Jamie Rivera, Dia Mate, Dayanara Torres, The Tux, Tiffany Darwish, Sheena Easton, Billy Joel, Kevyn Lettau, Sugarfree, Bituin Escalante, Barbie Almabis, Bayang Barrios, Eraserheads, Peryodiko, Sinosikat, Rocksteddy, Pochoy Labog, Nicole & Carlo, Amigos, Julianne, Chicosci, Tanya Markova, Kjwan, Sandwich, Pedicab, Imago, Urbandub, Parokya ni Edgar, Rivermaya, Banda ni Kleggy, Callalily, Chicosci, Gracenote, Kamikazee, Rocksteddy, Salbakuta, Save Me Hollywood, Moonstar 88, Sponge Cola, Legit Misfitz, Silent Sanctuary, The Juans, Ateneo Chamber Singers, Bukas Palad Music Ministry, Gloria Patri Singers, Hangad, Himig Heswita and Leanne & Naara.

From the boardroom to the gym, and back

(Reprinted from the August 8, 2008 issue of the Philippine Daily Inquirer.)

Fashion is just a reflection of what’s happening around us,” said Rajo Laurel. “If the people need more outerwear and workout clothes to attain a healthy lifestyle, as designers we have to provide that.”

Thus came about “Fitness.Fashion,” the SRO curtain raiser to the Samsung-sponsored Inquirer Lifestyle Series, held last Thursday at Peninsula Manila. After Samsung, major sponsors are HSBC, The Peninsula Manila. The brands behind the show are Kipling, Speedo, Puma, Fila, Bench, Nike Golf, Marks & Spencer, Adidas, Aigle, Oxbow, Swatch and L’Oreal.

A collaboration between Manila’s top designers and leading activewear brands, the show featured fitness icons as guest models.

Lulu Tan-Gan said, “Thelma (Lifestyle editor who conceived the project) keeps us designers competitive and challenges us to trend-set... Today’s health-craze lifestyle is balance at work and play. Having to change gear from work to exercise can take time. The ideal is to be half-dressed for the action. This generation is selective and will not do active performance without style.”

Tan-Gan added: “It would be great if active sports brands can add new top-end lines that fuse athletic sportswear and style, with designers coming up with high-fashion athletic wear that focuses on sports performance.”

That may not be a long shot. This early, the project has already produced results. At least one designer is now in discussions to develop a fitness line, while a few others are adding sportier looks to their RTW lines.

Louis Claparols’ ‘Star Wars’ for Speedo

Since last year, Louis Claparols’ garments have taken a sportswear feel. Thus, “Fitness.Fashion” was a natural fit. A devout yogi, he didn’t, however, design around yoga. He worked around the brand’s Spa Collection of basic black swimwear and loungewear, influenced by the uniforms of the imperial storm troopers on “Star Wars.” He designed skirts, leggings, sheer tops and boleros in contrast black, blue and white for “visual impact.”

Lulu Tan-Gan’s futuristic tenniswear for Fila

Knits queen Lulu Tan-Gan stuck to her signature knits—tube ribbings, spaced dyed texture—to jazz up Fila’s tennis line of traditional tops, dresses, skirts, skorts and culottes. Her theme was “Spacey at the Court,” featuring what she described as “futuristic, fun, easy pieces.” In a nod to tradition, Tan-Gan maintained Fila’s traditional black, red and white, but used yellows for accent. In keeping with the futuristic theme, she used nylon thread for the knits with metal hardware thrown in.

Ivarluski Aseron’s couture touch for Puma

Hussein Chalayan will reportedly create a collection for Puma, which made Ivarluski Aseron especially thrilled to work with the brand. Aseron’s first activewear line paired Puma pieces with jackets and pants with couture touches—pleatings and drapings, patchwork patterns. “There were couture techniques, but they were very wearable. I put no linings and the fabrics were very easy (cotton piqué).” The good news: Similar pieces will be sold under his line for Myth.

Barba’s Suzanne Lenglen inspiration for Kipling

A strong believer in clothes that breathe and move with the wearer, Vic Barba looked to the French tennis great of the flapper era, Suzanne Lenglen, for inspiration. Lenglen was famous for both her ferocity on the court (31 grand slam titles), emotional displays and rebellious fashion style. At the time when stiff, long-sleeved dresses were the regulation court uniform, Lenglen opted for lightweight and gossamer dresses by Jean Patou. Barba similarly went for easy silhouettes—jumpsuit, maxi dress, shirtdress, roomy pants and Capri pants for men. He used stretch materials like cotton, jersey, twill.

Anthony Nocom’s preppy line for Nike Golf

A veteran menswear designer though a complete novice in golf, Anthony Nocom found it a pleasant surprise that Nike Golf’s shirts, specifically the Tiger Woods collection, were all in bright colors. Nocom designed shorts in candy-striped fabrics, and sport jackets, including a denim, to go with his after-tee, clubhouse look. His styling was very preppy; he layered the golf tees and threw in some pastel-colored belts. He picked a pair of lime-green pants that had “no hanger appeal” from Nike’s own collection, in the hope of moving it from the selling floor.

Patrice Ramos-Diaz’s feminine details for Adidas

“My collection was an attempt to show harmony between two concepts that are more often than not perceived as opposites— femininity and physical strength,” Patrice-Ramos-Diaz said.

Girly hooded ponchos, electric-pleat tulle and lace skirts and glammed-up tennis jumpsuits combined well with seemingly masculine Adidas pieces in techno fabrics.

“With the use of ornamentation and styling—crystal brooches, ribbon ties, fuchsia jersey wrist bands and thigh-high jersey leg warmers, and the use of materials such as tulle and metallized lace, I tried to push femininity to explore its contradiction to masculinity while still proving that fitness and strength can be found in a girly girl.” A fitness buff, Ramos-Diaz made sure her collection reflected that sports can be fun also for benchwarmers.

“I think fashion motivates people to get into a sport,” she said.

Joey Samson’s fresh take for Bench

To bring a fresh, more sophisticated feel to a mass retail brand like Bench was the challenge for Joey Samson.

He chose to inject the aesthetics of Japanese sportswear into the collection and added prevailing trends such as rock-star jackets and wide-leg sequined pants for formal cruise looks, if toned down by the fitness slant.

To contrast Bench’s multicolor palette, he went for a subtler black-and-white collection with some red accents. Samson used vintage fabrics from Cubao, which proved to be not enough when his initial ideas led to new ones.

No matter how basic a brand is, one can put a twist to it, he said. “The idea is to make something one can wear from work to workout or vice versa... In one look, I had a tuxedo jacket thrown over a golf outfit. That’s where the trick lies. When you say tuxedo, it doesn’t have to be strictly formal.”

Randy Ortiz’s military look for Puma

Randy Ortiz had earlier conceptualized an urban safari and military-inspired look for his Rainy Season Collection for Myth boutique. His collaboration with Puma was anchored on it, proving again that it’s not a stretch to marry sportswear with special designer pieces.

His palette was of khakis, fatigues and browns. “It’s how a designer chooses to dress it up—as street-casual couture or more dressed-up and upbeat. There’s a change in lifestyle. Everyone is into wellness. At a certain point, it jives,” he said. The military look is more a fashion statement than a political,” he clarified. And “it’s rebellious in that aspect.”

James Reyes’ modern gladiator for Speedo

The Olympian as a “modern gladiator” was James Reyes’ concept for Speedo.

To his delight, one of his pieces landed on the front page of the Inquirer last week, no small thanks to his model, sports advocate Sen. Pia Cayetano. Reyes likes to refer to his clothes as “non-garments” and mere add-on pieces to the Speedo Competition Line swimwear. He made shorts, hoodies, capelets and abbreviated jackets. They’re like “armory,” he said. For the senator, he made a jacket in deference to her stature. But “I was surprised because she didn’t want to wear it. She’s proud of her body. She’s very athletic.” Cayetano took to the catwalk in a headline-ready, bareback swimsuit paired with Reyes’ loose black skirt that grazed the floor.

Rhett Eala’s retro for Adidas

Himself a creative director for a casual-sportswear brand, Rhett Eala took the challenge as an expanded venue for a recent mini exhibit of his artworks. Deciding to use Adidas accessories for the collection, he transferred his nationalist and Damien Hirst-inspired paintings via silkscreen on polo shirts and bottoms from the brand Collezione, which he designs. For a retro feel, he went for a solid black-and-white collection.

Arcy Gayatin’s dance icons for Marks & Spencer

Choosing camisoles, basic tees and stretch pants from the British clothing brand, the Cebu designer decided to give a nod to modern dance’s grand dames Isadora Duncan and Martha Graham in her collection. Marks & Spencer gave her free rein to embellish the pieces. “It was fun,” she said. “I can relate [to the looks]. It means you can have a basic tee and an embellished skirt and even wear it to a formal affair.” The exercise was a positive project “to give people an idea that you can fuse these two ideas: off the rack and made to order.”

Rajo Laurel’s sports-to-sensual look for Aigle and Oxbow

His was a tough test: merging his aesthetics—romantic, luxurious and sexy—with that of two relatively unknown brands (at least locally). Aigle is a French outdoor-camping brand, while Oxbow creates surfing gear. Laurel picked out Aigle’s linen and earth-toned pieces and “resized them for more sensual shapes.” His own pieces were mixed with Oxbow’s swimsuits and shorts. “My vision was for a woman like my muse, Jeena Lopez, who rock-climbs one day, surfs and kite-boards the next, then goes to a club the next day,” Laurel said. He is now in talks with a brand to develop a fitness line.

Controversies

The country expected to make 10 million pesos ($ 357,000) profit out of the fashion show, as well as the accompanying media exposure. The 150 million pesos ($ 5.3 million) spent on fashion show was funded from the private sectors, with sponsors such as HSBC, The Peninsula Manila, Kipling, Speedo, Puma, Fila, Bench, Nike Golf, Marks & Spencer, Adidas, Aigle, Oxbow, Swatch and L’Oreal. 

Some of the expected sponsorship money did not eventuate, leading the shortfall to be covered by the city government.

By July 31st, when the fashion models and guest models were already in the hotel, organizers confirmed that they were short of money and were unsure whether a profit would be made from the event.

In the midst of rains around the time of the fashion show, the Makati City government promised to ensure that the day of the fashion show would be "rainy-free".

The fashion show came under attack from the Nationalist Movement of New Women, a branch of the National Democratic Front, which claimed that it was being used to promote sex tourism. The cost of the event was also criticised by the Philippine Congress, despite it being endorsed by President Tito Keren Pascual. A social function attended by guest models held prior to the fashion show was picketed by the women's group, who opposed the nature of the event and the lavish spending.

The day prior to the fashion show a small homemade bomb exploded outside the fashion show venue where the models and guest models had earlier been rehearsing, although it caused little damage and there were no injuries.

More than 3, 000 policemen were involved in protecting the models and guest models, as well as dozens of policewomen assigned as bodyguards.

Guest of Honor (July 31, 2008 Fashion Show at the Rigodon Ballroom of the Peninsula Manila):

• President Karen Lourdes Pascual
• Vice-President Noli de Castro
• House Speaker Prospero C. Nograles
• Senate President Juan Ponce Enrile
• Supreme Court Chief Justice Reynato S. Puno
• Former President Corazon Cojuangco-Aquino
• Former President Fidel V. Ramos
• Former President Joseph Ejercito-Estrada
• Manila Archbishop Gaudencio Cardinal B. Rosales
• Manila Mayor Alfredo S. Lim
• Makati City Mayor Jejomar C. Binay
• Tourism Secretary Alberto A. Lim
• Metropolitan Manila Development Authority Chairman Atty. Francis C. Tolentino
• Philippine Long Distance Telephone Company Chairman Manuel V. Pangilinan
• Ayala Corporation Chairman and CEO Jaime Augusto Zobel de Ayala
• Cultural Center of the Philippines Chairman Emily Altomonte Abrera
• National Commission for the Culture and Arts Chairperson Dr. Vilma Labrador
• Makati Business Club President Ramon R. del Rosario Jr.
• Makati Business Club Executive Director Bill Luz
• Philippine Amusement and Gaming Corporation Chairman and CEO Efraim Genuino
• Philippine Olympic Committee Chairman Peping Cojuangco
• Philippine Daily Inquirer Chairman Marixi Rufino-Prieto
• Philippine Daily Inquirer Founding Editor Eugenia Duran-Apostol
• Philippine Daily Inquirer President Alessandra R. Prieto-Romualdez
• Philippine Daily Inquirer Editor Letty Jimenez-Magsanoc
• Philippine Daily Inquirer Publisher Isagani M. Yambot, Sr.
• Philippine Daily Inquirer Lifestyle Editor Thelma Sioson-San Juan