ABS-CBN New Logo in 2013

As part of a major brand refresh project, ABS-CBN gave a major redesign for its logo in October 7, 2013, also part of the celebration of its 60th anniversary, while retaining its now historic colors: red, green, blue, and black, and retaining its historic symbol which still has the three rings, the vertical line, and the square.

In the symbol's sixth and current generation, the logo remained in its 2000 design, but the rings and line are shown to be thicker, and the text used a new simplified Rotis font style which includes hook-less A, B, and N letters, and a completely different version of the C which replaces the 2000-style C letter. The square changed its color to white, and if in case the logo is placed on a white background, the square is no longer used.

The variation with the square only appears if the logo is placed on a background which is not white. The standard version of the logo with the white square usually appears in print ads (while having some on air appearances), while on-air, the only variation with the white square that is featured is the one that appears in a horizontal format (which also had several appearances in some print ads), but the standard variation with the white square also appears as an on-screen bug.

Also, the horizontal version of the 2014 logo slightly differed from the previous versions of the horizontal logo, as unlike the 1986 and 2000 horizontal logos, which had the symbol equally having the same size as the ABS and CBN names which were seen between the symbol, the 2014 version of the horizontal logo featured the symbol being slightly bigger than the ABS and CBN names.

Originally, this logo was used as ABS-CBN's secondary logo from October to December 2013, and the network was keeping the logo as a surprise for its viewers which was to be revealed in 2014 (prior to the logo's launch, the logo was already seen several times, such as on the logo of ABS-CBN's Barangay Halalan 2013 coverage, on the plug for the Be Careful with My Heart wedding episode, and on the end of ABS-CBN's Christmas station ID entitled "Magkasama Tayo Sa Kwento Ng Pasko"). On January 1, 2014, the network's most famous logo was retired, and this logo replaced the 2000 logo as the new corporate logo of ABS-CBN Corporation, was adopted universally by its owned companies and subsidiaries, and was officially debuted on-air with the launch of a new station ID featuring the new logo. The theme was also changed, now in a style which consists of countless thick rings (which appeared in different colors, such as red, green, and blue for standard purposes) which appeared to be popping out and enclosed by a rectangle without lining, and the network also adopted the Gotham font as its new corporate typeface. The theme used for the launching of the new logo was called Masayang Muli Ang Kwento Natin.

On-air Identity
Despite the new logo's launch, ABS-CBN still used its 2013 identity, but on late January the same year, ABS-CBN officially launched a completely new look (now bearing the thick rings), finally shedding off the remains of its 2013 look. On February 19, 2014, another new station ID was launched featuring the new logo, this time in CGI, with a futuristic space-like theme which was combined with the new 2014 identity. At the end, when the logo is formed. Peter Musngi, the network's voice-over, says, "ABS-CBN, In the Service of The Filipino Worldwide", while some thick RGB rings pop out and then disappear, and the slogan "In The Service Of The Filipino Worldwide" appears along with the new logo. Afterwards, the KBP logo appears, indicating that ABS-CBN is a member of the KBP (Kapisanan ng mga Brodkaster ng Pilipinas).