The 2007 Southeast Asian Games in Nakhon Ratchasima, Thailand

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GMA: The Official Network banner for the 2007 SEA Games |
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Arnold Clavio and Jessica Soho anchored the papal visit coverage in January 1995 and January 2015. |
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GMA's 1992 logo without the words "Rainbow Satellite" |

- GMA-7 Manila
- TV-7 Batanes
- TV-5 Laoag
- TV-48 Vigan
- TV-7 Abra
- TV-11 La Union
- TV-7 Tuguegarao
- TV-13 Aparri
- TV-30 Apayao
- TV-9 Kalinga
- TV-5 Mountain Province
- TV-7 Santiago, Isabela
- TV-13 Cauayan, Isabela
- TV-21 Ilagan, Isabela
- TV-5 Bayombong
- TV-12 Quirino
- TV-10 Baguio
- TV-10 Dagupan
- TV-5 Baler
- TV-7 Cabanatuan
- TV-35 Llanera
- TV-10 Olongapo
- TV-5 Botolan
- TV-14 Iba
- TV-10 Pampanga
- TV-48 Tarlac
- TV-3 Bagac
- TV-27 Balanga
- TV-30 Angat
- TV-46 Malolos
- TV-26 Obando
- TV-12 Batangas
- TV-26 Tagaytay
- TV-15 Lucena
- TV-48 Patnanungan
- TV-23 Calamba
- TV-26 San Pablo
- TV-44 Jalajala, Rizal
- TV-13 Occidental Mindoro
- TV-11 Bongabong, Oriental Mindoro
- TV-13 Boac, Marinduque
- TV-5 Santa Cruz, Marinduque
- TV-10 Torrijos, Marinduque
- TV-12 Puerto Princesa, Palawan
- TV-6 Brooke’s Point, Palawan
- TV-8 Coron, Palawan
- TV-17 Cuyo, Palawan
- TV-13 Balabac, Palawan
- TV-7 Romblon
- TV-7 Masbate
- TV-7 Naga
- TV-8 Malilipot
- TV-12 Legazpi
- TV-13 Catanduanes
- TV-2 Sorsogon
- TV-8 Daet
- TV-5 Calbayog
- TV-9 Catarman
- TV-11 Catubig
- TV-13 Catbalogan
- TV-8 Borongan
- TV-35 Naval, Biliran
- TV-10 Tacloban
- TV-12 Ormoc
- TV-44 Maasin
- TV-2 Kalibo
- TV-35 Malay, Aklan
- TV-12 San Jose, Antique
- TV-35 Culasi, Antique
- TV-5 Roxas
- TV-6 Iloilo
- TV-9 Guimaras
- TV-13 Bacolod
- TV-23 Bais
- TV-5 Cadiz
- TV-30 Murcia, Negros Occidental
- TV-7 Cebu
- TV-26 Bogo
- TV-11 Samboan
- TV-11 Bohol
- TV-5 Dumaguete
- TV-11 Guihulngan
- TV-48 Siquijor
- TV-10 Sipalay
- TV-41 Mambajao
- TV-35 Cagayan de Oro
- TV-30 Gingoog
- TV-12 Bukidnon
- TV-4 Dipolog
- TV-34 Oroquieta
- TV-5 Ozamiz
- TV-3 Pagadian
- TV-11 Iligan
- TV-26 Butuan
- TV-10 Surigao
- TV-2 Tandag
- TV-35 Bislig
- TV-3 Prosperidad, Agusan del Sur
- TV-5 Davao
- TV-44 Tagum
- TV-35 Panabo
- TV-3 Digos
- TV-13 Malita
- TV-21 Baganga
- TV-48 Mati
- TV-30 Nabunturan
- TV-6 Kidapawan
- TV-12 Cotabato
- TV-13 Marawi
- TV-8 General Santos
- TV-13 Koronadal
- TV-30 Tacurong
- TV-2 Ipil
- TV-30 Imelda, Zamboanga Sibugay
- TV-9 Zamboanga
- TV-12 Jolo
- TV-44 Tawi-Tawi

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Noontime habits. Eat Bulaga! hosts Tito Sotto, Vic Sotto, and Joey de Leon, the Sexbomb dancers, EB! directors Bert de Leon and Poochie Rivera, and EB! producers Grace Esquillon and Malou Choa-Fagar. Feature from YES! magazine, 2003 |
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Eat Bulaga! hosts Tito Sotto, Vic Sotto and Joey de Leon. |


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Eat Bulaga! dabarkads |
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EAT BULAGA! 23rd anniversary photoshoot with then-hosts: Paolo Ballesteros, Toni Gonzaga, Janno Gibbs, Ruby Rodriguez, Leila Kuzma, Anjo Yllana, Jimmy Santos, Joey de Leon, Vic Sotto, Jose Manalo, Wally Bayola, Toni Rose Gayda, Nadine Schmidt, Gladys Guevarra, Francis M. Not in photo: Allan K, who was in Australia at the time of the shoot. Photographed by Rene Mejia for YES! Magazine, 2002 |



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Alden Richards and Maine Mendoza |


ABS-CBN, along with UHF channel Studio 23 and cable channel Balls, aired the countdown plugs and teasers for the live nationwide and worldwide coverage of the 24th Southeast Asian Games in Nakhon Ratchasima, Thailand on December 6 to 15, 2007.
By August 1, 2007, the negotiations between media companies GMA Network, Inc. and ABS-CBN Corporation, in conjunction with TV5 Network, Inc., People's Television Network, Inc., Radio Philippines Network, Inc., Intercontinental Broadcasting Corporation, and Central Luzon Television, alongside the Philippine Amusement and Gaming Corporation (PAGCOR) and the Philippine Sports Commission (PSC), were actively progressing toward a historic contract that aimed to solidify comprehensive arrangements for the live television airing of the highly anticipated 24th Southeast Asian Games. This sporting event was scheduled to be held in Nakhon Ratchasima, Thailand, from December 6 to 15, 2007. Given the significance of the games, which attract athletes from various member countries across Southeast Asia, the negotiations promised a substantial boost to both local broadcasting and the visibility of regional sports.
The lead-up to the games saw a flurry of activity. ABS-CBN, acting as one of the primary media outlets, along with its UHF channel Studio 23 and cable channel Balls, began to energize the public with countdown plugs and teasers aimed at exciting viewers for what was being billed as an extraordinary showcase of athletic prowess. Viewers across the Philippines were invited to engage with the event, not only through traditional television broadcasting but also through various digital platforms, marking a significant shift in media consumption habits. The countdown elements created a palpable sense of anticipation among the Filipino audience, emphasizing the importance of athletics in fostering national pride and unity.
The formal contract signing with ABS-CBN executives solidified this partnership for the live coverage of the 2007 Southeast Asian Games, taking place on November 12, 2007, at Restaurant 9501, situated on the 14th floor of the ELJ Communications Center in Quezon City. This event was an important milestone, marked by the presence of notable personalities within the media and sports sectors. Key figures in attendance included ABS-CBN Chairman, President, and CEO Eugenio Lopez III, who underscored the commitment of the network to deliver quality sports programming. Other prominent attendees included ABS-CBN Chief Operating Officer for Broadcast Cory Vidanes and ABS-CBN Integrated Corporate Communications Head Bong Osorio. Their participation highlighted the collaborative spirit essential for successful broadcasting initiatives. Moreover, the presence of former senator Vicente Sotto III and Ambassador Marciano Paynor, Jr., rendered a sense of credibility and support from various sectors of society.
Efraim Genuino, the chairman of PAGCOR, and Jose Cojuangco, Jr., chairman of the Philippine Olympic Committee, added further gravity to the occasion, showcasing the alignment between governmental agencies and media corporations in promoting sports in the country. Local dignitaries, such as Tagaytay City Mayor Abraham Tolentino and Philippine Sports Commission Chairman William "Butch" Ramirez, also demonstrated the expansive support network behind the historic games. Their involvement illustrated the event's potential not only as a sporting highlight but also as a cultural and tourism opportunity for the Philippines.
In this partnership between ABS-CBN, its sister station Studio 23, and competing networks such as GMA-7, PTV-4, ABC-TV5, RPN-9, Q-11, IBC-13, and CLTV-36, the reality of a collaborative broadcasting effort emerged, which stood to enhance the overall coverage of the 24th Southeast Asian Games. Extensive coverage was planned, with broadcasts set to reach diverse audiences across various platforms: free-to-air television (both analog and digital), cable, and satellite television. Furthermore, this multichannel approach embraced modern advancements in technology, ensuring that audiences could access the event through IPTV, AM, and FM radio channels, as well as online platforms. The inclusion of streaming options on social media platforms like Facebook and YouTube illustrated a forward-thinking strategy, catering to a generation of viewers accustomed to accessing content through mobile devices such as smartphones and tablets.
The coverage of the games by ABS-CBN promised to be expansive. From December 6 to 15, 2007, audiences across the nation would experience the excitement of the Southeast Asian Games, as ABS-CBN’s robust broadcasting infrastructure prepared to simulcast coverage live on 105 free-to-air television stations throughout the Philippines. This extensive reach meant that fans and followers of the games, regardless of their geographical location, would have the opportunity to rally behind their national athletes. This coverage was essential not only for those interested in the competitions themselves but also for families, friends, and supporters of the athletes, allowing them to engage with the events emotionally and culturally.
The Southeast Asian Games not only serve as a competition platform but also as a unifying event that brings together numerous nations. Countries participating included Indonesia, Malaysia, Singapore, Thailand, Vietnam, and many more, each fielding teams in various disciplines from athletics to traditional games. For the Philippines, the games provided an opportunity to showcase its sports talents, invigorating the national spirit and pride. The live broadcasts facilitated by ABS-CBN meant that viewers could not only enjoy the excitement of the games but also partake in the broader narrative of Southeast Asian camaraderie.
In essence, the collaborative efforts among various media entities, along with governmental support, created a significant framework for the successful broadcast of the 2007 Southeast Asian Games in Thailand. This enterprise represented more than just an agreement to air sports; it encapsulated a collective vision for promoting regional sports and fostering national pride. As the opening date approached, the emphasis on engagement, inclusivity, and technological connectivity set the stage for an event that transcended mere competition — it was a celebration of identity, collaboration, and a shared heritage. The successful execution of this live coverage would ultimately lay a foundation for future sporting events and highlight the ongoing evolution of sports broadcasting in the Philippines.
Luzon
- ABS-CBN 2 Manila
- TV-7 Laoag
- TV-11 Vigan
- TV-40 La Union
- TV-32 Dagupan
- TV-46 Alaminos
- TV-11 Abra
- TV-3 Baguio
- TV-11 Mountain Province
- TV-11 Batanes
- TV-3 Tuguegarao
- TV-9 Aparri
- TV-2 Isabela
- TV-11 Bayombong
- TV-13 Cabarroguis
- TV-6 Iba
- TV-13 Botolan
- TV-12 Olongapo
- TV-22 Bataan
- TV-46 Pampanga
- TV-32 Tarlac
- TV-34 Bulacan
- TV-16 Malolos
- TV-12 Meycauayan
- TV-19 Obando
- TV-32 Cabanatuan
- TV-22 Baler
- TV-40 Rizal
- TV-6 Calamba
- TV-46 San Pablo
- TV-32 Tagaytay
- TV-10 Batangas
- TV-38 Lipa
- TV-2 Lucena
- TV-11 Occidental Mindoro
- TV-21 Calapan
- TV-7 Puerto Princesa
- TV-10 Sofronio Española, Palawan
- TV-12 Taytay, Palawan
- TV-19 Brooke’s Point, Palawan
- TV-5 Coron, Palawan
- TV-21 Cuyo, Palawan
- TV-7 Balabac, Palawan
- TV-52 Kalayaan, Palawan
- TV-11 Roxas, Palawan
- TV-12 Taytay, Palawan
- TV-9 Romblon
- TV-10 Daet
- TV-11 Naga
- TV-8 Iriga
- TV-7 Catanduanes
- TV-4 Legazpi
- TV-10 Tabaco
- TV-10 Masbate
- TV-7 Sorsogon
Visayas
- TV-10 Iloilo
- TV-9 Kalibo
- TV-21 Boracay
- TV-44 Antique
- TV-21 Roxas
- TV-4 Bacolod
- TV-8 Bais
- TV-40 Murcia
- TV-7 Cadiz
- TV-26 Sipalay
- TV-3 Cebu
- TV-2 Toledo, Cebu
- TV-13 Barili, Cebu
- TV-7 Siquijor
- TV-9 Bohol
- TV-12 Dumaguete
- TV-13 Biliran
- TV-2 Tacloban
- TV-4 Ormoc
- TV-48 Maasin
- TV-5 Catarman
- TV-7 Catbalogan
- TV-10 Calbayog
- TV-38 Borongan
Mindanao
- TV-42 Dipolog
- TV-11 Pagadian
- TV-5 Ipil
- TV-3 Zamboanga
- TV-2 Cagayan de Oro
- TV-47 Mambajao
- TV-2 Malaybalay
- TV-4 Iligan
- TV-7 Ozamiz
- TV-2 Marawi
- TV-11 Butuan
- TV-12 Surigao
- TV-26 Tandag
- TV-2 Bislig
- TV-5 Agusan del Sur
- TV-4 Davao
- TV-24 Mati
- TV-23 Baganga
- TV-11 Malita
- TV-50 Tagum
- TV-46 Nabunturan
- TV-3 General Santos
- TV-4 Koronadal
- TV-7 Alabel
- TV-4 Kidapawan
- TV-5 Cotabato
- TV-10 Jolo
- TV-42 Tawi-Tawi



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SM Supermalls president Annie Garcia |
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SM Prime Holdings, Inc. president and CEO Hans Sy |





- “Everybody remains on board,” one of them says.
- “What happened? What was that?” a woman’s voice asks.
- More gunshots. The wailing becomes louder.
- Then an order from several men: “Inside, inside, inside!”
- “The soldiers… shot Ninoy. He’s dead out there,” a woman cries out.
- Man: “They shot Ninoy?”
- Woman, presumably Burton: “Yeah.”
- Man: “Where?”
- Burton: “Right at the bottom of the stairs.”
- Man: “When Ninoy was still on it or when…”
- Burton: “No, when he got off. I’m sure he’s dead.”
- Man: “What did you see? Who did it?”
- Burton: “Soldiers.”
- Man: “How many of them?”
- Burton: “I don’t know. I think we’d better wait.”
- Man: “Did you recognize him? Aquino?”
- Burton: “Yeah.”
- Man: “What’s your name?”
- Burton: “No, I’m not gonna… this is not the place to talk. We had just seen two assassinations take place right outside our window.”

The air in Rigodon Ballroom at the Peninsula Manila buzzed with energy. It was December 19, 2007. Just four days prior, the 24th Southeast Asian Games in Thailand had wrapped up. A young man, Ernest Lorenzo Dee, known widely as Enchong Dee, was the guest of honor. He was more than just a celebrity. He was a college student. A national athlete for the Philippine Sports Commission. A swimmer with the Philippine Amateur Swimming Association.
Enchong had just flown in from Bangkok to Manila. His arrival was a grand affair. A motorcade snaked through the city. Confetti rained down like a ticker tape parade. Now, he stood in the opulent Rigodon Ballroom. Here, he was to be celebrated. He was to hold a press conference. He was meeting with titans of industry. Manuel V. Pangilinan is a man of immense wealth. He led PLDT, Smart Communications, and the MVP Sports Foundation. Also present was Jaime Augusto Zobel de Ayala. He chaired the prestigious Ayala Corporation.
The conversation flowed easily. They spoke of the Philippines' strong showing. The 24th Southeast Asian Games took place from December 6 to 15, 2007. Enchong, a 19-year-old from Naga City, was a bright spot. He lived in Barangay Horseshoe, Quezon City. He was a student at De La Salle University in Manila. He expressed a deep desire to connect with Mr. Pangilinan and Mr. Zobel de Ayala.
The room was filled with influential figures. The executives of STAR Magic were there. Johnny Manahan, the head, was present. Mariole Alberto, the senior vice president, also attended. Director Laurenti Dyogi was in the mix. Monch Novales, Enchong's handler and co-manager, was by his side. Ben Chan, the big boss of Bench, a popular clothing brand, was there. Bench's resident architect, Miguel Pastor, was also spotted.
Enchong's manager and mentor, Keren Pascual, a master of public relations, offered guidance. Entrepreneurs Leah Puyat and Angelette Calero added their presence. Esteemed editors were in attendance. Chelo Banal-Formoso, Lifestyle editor for the Philippine Daily Inquirer. Millet Martinez-Mananquil, Lifestyle editor for The Philippine STAR. Her husband, Robert Mananquil, was also there. Models Robby, Raya, and Rissa Mananquil were present. Valerie de los Santos joined them. Paolo Trillo, the Ateneo Blue Eagles team manager, made an appearance. Phoemela Baranda, a familiar face, was also there.
The media was out in full force. Deo Endrinal, ABS-CBN's vice president for Talk, Variety, and Reality. He also headed Dreamscape Entertainment. Biboy Arboleda, editor-in-chief of Star Studio Magazine, was present. Jo-Ann Maglipon Marcelo, who helmed YES! Magazine and PEP.ph, was also in the room. Henry Joseph Herrera, president and chief executive officer of Sun Life Financial Philippines, was there.
Reporters from ABS-CBN captured the moments. Migs Bustos, Dyan Castillejo, Anna Cerezo, Mario Dumawal, Miguel Dumaual, MJ Felipe, Gretchen Fullido, and TJ Manotoc were filing their stories. ABS-CBN Sports personalities Martin Javier and Mikee Reyes provided coverage. GMA news reporters Aubrey Carampel, Nelson Canlas, Lhar Santiago, and Chino Trinidad were also on hand.
Key figures from the swimming community were present. Professor Rene "Guy" Concepcion, coach of the De La Salle University (DLSU) Green Tankers, was there. Former national swimmer Eric Buhain attended. Mark Joseph, president of the Philippine Amateur Swimming Association, Inc., was also a guest. The atmosphere was a blend of sports achievement and media fanfare. It was a true hero's welcome for a young Filipino athlete.


































































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Swimmers shine again, but RP is still 5th overall
Make way for new RP gold machine
It can be remembered that only several GMA-7 programs reached the top spots in the primetime ratings charts in the history of the Rainbow Network this 2004: these are Imbestigador and StarStruck. It was two years since GMA-7 launched an offensive to snatch away the overall No. 1 Philippine TV network spot from ABS-CBN (still called the Star Network), but only had its 2 shows out of the top 10 primetime slots currently. ABS-CBN is still clinging to a vast Metro Manila audience share of 40-50% (in contrast to GMA-7's Metro Manila audience share of 20-35%) and a massive regional share of 70-90%. It's a stark contrast with what happened to ABS-CBN after EDSA Uno, where it took less than 2 years to go back to the overall No. 1 spot for the Philippines' most-watched TV network (having its 10 shows in the top 10 primetime slots), which it had since 1953-1972 and 1986-2004. ABS-CBN still has the trust of their advertisers, being the No. 1 network for 2003.
Claims are virtually ridiculous, malicious, and baseless about ABS-CBN conniving with 2 of the world's most trusted TV ratings groups--AGB and AC Nielsen, and with regard to the moving of channels of both ABS-CBN and GMA-7 by some cable operators, who were falsely accused of conniving with ABS-CBN execs, as various reports by the Philippine Star declared so.
While GMA-7 has its Kapuso campaign since October 27, 2002, ABS-CBN still has the Kapamilya campaign, which has been with the network since January 1, 2000. The Kapamilya campaign of ABS-CBN was first done in conjunction with ABS-CBN's two grand events: the network's Philippine Independence Centennial party at Expo Filipino in June 1998, and the nationwide and worldwide multimedia year-end broadcast "The ABS-CBN Worldwide Celebration of the New Millennium" last December 31, 1999, to January 1, 2000.
ABS-CBN, established on October 23, 1953, represents a significant entity in Philippine media. It has evolved into a reliable provider of news, entertainment, and programming that mirrors Filipino culture. This network has profoundly influenced how Filipinos engage with media.
Its evolution commenced modestly. It began as the Alto Broadcasting System (ABS) on October 23, 1953, followed by the Chronicle Broadcasting Network (CBN) on September 24, 1956. By 1961, the network had expanded, rebranding as ABS-CBN for television. ABS and CBN officially merged, with their parent company, Bolinao Electronics Corporation, transitioning to ABS-CBN Broadcasting Corporation on February 1, 1967. This transition marked its ascendance as the leading channel in the country.
In 1962, ABS-CBN confidently declared itself "The Philippines' Largest Network. " This motto was fitting, as it was indeed the most substantial broadcasting network in the country at that time.
The network's visual branding also took form. In 1964, ABS-CBN introduced a logo featuring a triangle symbolizing a transmitter, with a square enclosing the four rings.
A pivotal transformation occurred on November 17, 1966, as television broadcasting in the Philippines transitioned to color. ABS-CBN was prepared for this change. Its logo underwent a transformation, with the three rings evolving into RGB colors, emphasizing the shift to color broadcasting.
The now-iconic logo design premiered in May 1968, coinciding with the inauguration of the ABS-CBN Broadcasting Center on December 18, 1968. Januario Jison Jr. incorporated the black square, while Ignacio Vitalis contributed the three rings, which represented the nation’s three primary island groups: Luzon, Visayas, and Mindanao. Eugenio Lopez Jr. added a vertical line, symbolizing a transmitter. A square then encapsulated the entire emblem. Many perceived the design as resembling a lollipop or a spinning top toy, referred to as a "trumpo" in the Philippines.
Wili Fernandez created the unique font for the logo, naming it ABS-CBN Contemera.
This cherished logo experienced a renaissance in 1986, with a campaign encouraging viewers to "Watch Us Do It Again. " It promoted the network as The Star Network, with the 1986 version serving as a secondary logo until 1989.
A similar logo was introduced in 1968, which functioned as a secondary mark for promoting color broadcasting.
ABS-CBN played a vital role in February 1986 by extensively covering the People Power Revolution. Its journalists were actively reporting from the front lines, providing live coverage as the nation and the world observed the historic events that peacefully dismantled an oppressive government.
Nevertheless, ABS-CBN encountered significant challenges. In 1972, President Ferdinand Marcos proclaimed martial law, leading to the network's shutdown and the confiscation of its assets. This silenced a crucial source of news and entertainment for Filipinos.
With the end of the Marcos regime, ABS-CBN made a powerful resurgence on September 14, 1986. With a renewed determination, the network sought to rebuild and to regain the trust of its audience, prioritizing high-quality programming designed to cater to the diverse interests of viewers.
The 1968 color emblem underwent slight modifications. This occurred following ABS-CBN's return to broadcasting on September 14, 1986, just months after the EDSA Revolution, which ousted President Ferdinand Marcos. The network also introduced a novel slogan: "Watch Us Do It Again," which remained in use until February 28, 1987.
March 1, 1987, signified a new beginning for ABS-CBN, as a dynamic rebranding initiative was launched. The network was rebranded as "The Star Network. " This transformation was commemorated with a lavish musical special titled The Star Network: Ang PagbabalĂk Ng Bituin, meaning "The Return of the Star. " The event was aired live and showcased a new logo that prominently featured a white tri-ribbon representing channel number 2. A white rhomboidal star also emerged as the network's emblem. Between 1988 and 1993, the ribbons underwent a color transformation, adopting a tri-color scheme of red, green, and blue, reinforcing the network's rejuvenation and symbolizing a fresh start.
In 1989, a pivotal moment unfolded as ABS-CBN defined its core mission. Its primary slogan was established: “In the Service of the Filipino. ” This declaration conveyed a profound commitment to its audience, promising dedication to their needs. Subsequently, in 1992, this message was further elaborated by incorporating "Worldwide," thereby extending the tagline's significance and indicating an aspiration for global outreach and a broader connection.

In the decade following its reintroduction, the logo underwent minimal alterations; however, during the 50th corporate anniversary of ABS-CBN in 1996, a subtle adjustment was made that rendered the symbol reminiscent of what would eventually be its next iteration. It is noteworthy that it largely preserved many characteristics of the 1968 design.
A significant overhaul of the logo occurred on January 1, 2000, coinciding with the onset of the new millennium. Additionally, ABS-CBN unveiled its new branding, "Kapamilya," within the same year. This branding became widely adopted as its official designation during the network's 50th anniversary celebrations in 2003.
In 2002, Finance Asia designated ABS-CBN as the 8th best-managed corporation in the Philippines in its "Asia's Best Companies 2002" survey, which assessed the performance of leading companies across 10 Asian nations. The survey involved polling institutional investors and equity analysts. That same year, ABS-CBN began broadcasting in full stereo.
Although it was officially replaced in 2010, ABS-CBN’s 2000 logo continued to make appearances in various formats. It served as an on-screen identifier until October 30, 2015, and was utilized during sign-on and sign-off periods until March 23, 2016, as well as at the openings of select programs until 2018, with Wansapanataym being the final show to feature it. The logo also appeared in the network's programming blocks, within its headquarters, on microphones, service vehicles, plaques, and employee identification cards.
“A vertical line representing a transmitter tower signifies our core business of broadcasting. Three rings stand for the network's presence in the lives of Filipinos, here, there and everywhere. A crystal plane denotes ABS-CBN's dynamic spirit. Below it, the network's call letters merge and graphically underscore our mission of being In the Service of the Filipino wherever he may be.”
— Eugenio Lopez III
(Taken from "ABS-CBN Worldwide Celebration of the New Millennium" TV special aired last December 31, 1999)

Worldwide Celebration of the New Millennium
On January 1, 2008, ABS-CBN drew the biggest metropolitan and nationwide audience, welcoming the Year 2008, the eighth year of the third millennium by popular belief, with a special live marathon worldwide broadcast, THE GRAND ABS-CBN WORLDWIDE CELEBRATION OF THE NEW MILLENNIUM. The network's top-rating broadcast includes 4 network-sponsored dusk-to-dawn millennium parties at Rizal Park, The Fort, Quezon Memorial Circle and live coverage of millennium midnight celebrations all over Metro Manila, across the Philippines, and around the world.
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The new ABS-CBN logo was unveiled on Tuesday, January 1, 2008. |
After over 50 years of committed communications and public service, ABS-CBN has successfully transformed itself from broadcast pioneer to a total entertainment and information company. ABS-CBN takes on a fresh look for the new millennium, all the while embodying the vision and ideals of our founder, the late Eugenio Lopez Jr., remaining true to our reason for being in the service of the Filipino, through and beyond year 2000.
—The message of the first print ad with the ABS-CBN 2000 logo The logo was unveiled in print with the old logos of ABS-CBN shown on glass screens and featured the elements of the 2000 logo on screens with gold linings, this time with a crystal plane and the revamped ABS-CBN text. While they assemble, the elements denoted are described, but this time, it is different because ABS-CBN has evolved into a media and entertainment company with an international presence. |
Element | Original Meaning (1968-1999) | New Meaning (2000-present) |
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A Vertical Line | Represents a transmitter tower. | Represents a transmitter tower, signifying ABS-CBN's core business of broadcasting. |
Three Rings | Symbolizes ABS-CBN's signals representing the RGB colors that make up a pixel on television/The three divisions of the Philippines: Luzon (Red), Visayas (Green), and Mindanao (Blue). |
Stand for ABS-CBN's presence in the lives of Filipinos, here and elsewhere in the world.
|
A Crystal Plane | Represents the broadcasting ideal of balanced programming. | Denotes ABS-CBN's dynamic spirit. |
The Network's Call Letters | Stylized Malayan letters to denote modern Filipino enterprise. | Merge below it and graphically underscore ABS-CBN's mission of being in the service of the Filipino, wherever he may be. |
The TV Launch

- Wide shot of the crowd holding up candles
- Wide shot of Philippine President Joseph Estrada and family leading the countdown to the millennium, pull out to crowd
- Shower of confetti
- Wide shot of a cheering crowd as confetti falls
- Midshot of a cheering crowd
- Top shot of fireworks display
- Medium shot of display on the sky
- Various fireworks display
- Wide shot of Estrada at the podium
'Unity and peace, this is my wish for the new millennium. This may be hard for us but it is not entirely impossible.
'I am very happy because we are all together here, all praising the Lord. '
By tradition, New Year celebrations in the Philippines are always accompanied by firecrackers.
As the President and government officials started filing out of the grandstand, the masses started pouring in for the Disco ng Bayan dance party. Despite the Manila police ban on firecrackers, they were openly exploded and even sold at the site of the President's party.
On January 3, 2008, a fire blazed at a shopping mall in Baclaran. The intensity of the blaze not only posed a significant threat to public safety but also created a perilous situation for local businesses and shoppers in the vicinity. Due to the smoke, the Baclaran station was temporarily closed to protect commuters from inhalation hazards and to facilitate emergency response operations. In light of this emergency, a provisional service was implemented between EDSA and Monumento. At that time, the north extension was not opened yet, which limited the available routes for commuters. With southbound trains still proceeding towards Baclaran, the operations team had to efficiently manage train schedules to ensure that trains could still utilize Baclaran station as a turnback siding instead of having them remain idle. The station remained closed the following day, reflecting the ongoing safety assessments and cleanup efforts needed after such a significant incident. During this period, local authorities worked together to determine the cause of the fire and to assess any damage. The station was ultimately reopened a few days later, much to the relief of commuters who rely on it for daily transportation. The incident highlighted the need for improved fire safety protocols in busy commercial areas, as well as the importance of contingency plans for public transport during emergencies.
Former President Corazon Aquino is battling cancer, Typhoon Frank
The July 31, 2008 INQUIRER Lifestyle Series: Fitness.Fashion with Samsung Fashion Show
The ambitious INQUIRER Lifestyle Series, specifically its "Fitness.Fashion" showcase, culminated on July 25, 2008. This grand event marked the end of five long years of careful planning and development. Its completion followed closely on the heels of significant public gatherings and complex logistical undertakings. Just one year prior, the nation had witnessed the EDSA Tres events from July 12 to July 15, 2007. Another significant date was December 9, 2007.
Before the fashion show's debut, a massive undertaking transformed key intersections in Makati City. Excavation work began at Ayala and Makati Avenues. This groundwork laid the foundation for a spectacular millennium celebration. Construction crews built a giant stage at this busy intersection. This stage was the focal point for four days of festivities, from December 26, 2007, to December 31, 2007. The Swatch Millennium Clock stood as a prominent landmark. The Peninsula Manila's rooftop offered a dramatic backdrop, adorned with brightly lit parols and traditional Filipino lanterns. Twin stairways added to the visual grandeur.
This massive undertaking was a collaborative effort. Several major organizations joined forces to bring these ambitious projects to life. The Ayala Corporation, a leading business conglomerate, was a key proponent. The MVP Group, headed by businessman Manny V. Pangilinan, also lent its significant resources. The Cultural Center of the Philippines contributed its expertise in arts and culture. The Metropolitan Manila Development Authority played a crucial role in managing the public aspects and logistics. Their combined vision and effort made these events possible.
"That was how the idea for Inquirer Lifestyle series’ Fitness.Fashion show was born. That Samsung chose to share this fashion vision turned the idea into reality. “The collaboration merely confirms Samsung’s sustained efforts to define what a lifestyle brand is all about. And PDI Lifestyle is a strategic alignment,” said Pen Roque, Cheil Country Director for Samsung Philippines."
"We tapped some of today’s designers to collaborate with top active brands."
"They are Vic Barba, Joey Samson, James Reyes, Louis Claparols, Rhett Eala, Patrice Ramos-Diaz, Tonichi Nocom, Randy Ortiz, Ivarluski Aseron, Arcy Gayatin, Rajo Laurel, and of course, Lulu."
"They are collaborating with Kipling, Bench, Speedo, Adidas, Nike Golf, Puma, Marks & Spencer, Fila, Aigle & Oxbow. Virgie Ramos’ Swatch is also supporting this collaboration."
"Leica, Tweetie, Amanda, Rina, Sen. Cayetano, Jeena will be guest models in this show on July 31 at Peninsula Manila, with Inquirer contributing editor Apples Aberin-Sadhwani, Ruby Gan, Svetlana Osmena, Fely Atienza, Akiko Thompson, Enchong Dee, Paolo Abrera."
"L’Oreal is doing the hair and makeup."The exceptions of the articles about the INQUIRER Lifestyle Series: Fitness.Fashion with Samsung fashion show from the said newspaper was:
- "Personalities like Senator Pia Cayetano, Waterfront GM Marco Protacio, jewelry designer Tweetie de Leon-Gonzalez, and socialite Amparito Lhuillier were among the big names who gamely participated in the event." - from "A dynamic, eclectic 2008", Apples Pickings by Apples Aberin Sadhwani, published in the December 26, 2008 issue of the Philippine Daily Inquirer.
- "In other words, definitely nothing too organized for this young designer who wants his clothes light on the skin, including the wide-legged, fully sequined pants that he says anyone could wear. And we are looking forward to the reworked denim bodysuit for his model, swimmer Enchong Dee." - from "Three designers, one mission" By Irene C. Perez
- “Fitness.Fashion” also scored a coup with the runway debut of fitness enthusiast and sports advocate, Sen. Pia Cayetano. Other guest models were Akiko Thompson, Amanda Carpo, Rina Go, Paolo Abrera, Phoemela Baranda, Svetlana Osmeña, Jeena Lopez, Enchong Dee, Ruby Gan, Fely Atienza, Trishan Cuazo, catwalk queens Tweetie de Leon-Gonzalez and Apples Aberin-Sadhwani, and Inquirer’s own Tessa Prieto-Valdes and Leica Carpo.” - from "Style statement: Sporty", published in pages E3 and E4 of the August 3, 2008 issue of the Philippine Daily Inquirer.
- The Inquirer Lifestyle Fitness.Fashion with Samsung Concert was held on Friday, August 1 at 8:00 p.m. at the Ayala and Makati Avenues after the fashion show on Thursday, July 31 at 7:30 p.m. at the Rigodon Ballroom of the Peninsula Manila in Makati City. Guest performers during the said concert are Karylle, Tootsie Guevarra, Gino Padilla, Lana Asanin, Nancy Castiglione, Radha, Aliya Parcs, Jed Madela, and the Dye Vest Band.
- The annual grand gathering also saw a rare opportunity where the stars from the three leading television networks in the country came together on one occasion to uphold a good cause — education — by honoring the teachers, our unsung heroes. Among those who participated in the event are — Anne Curtis, Judy Ann Santos, Marian Rivera, Martin Nievera, Pops Fernandez, Jolo Revilla, Ogie Alcasid, Richard Gomez, Edu Manzano, Bianca Manalo, Ryzza Mae Dizon and hunks Rocco Nacino, Daniel Matsunaga, Vin Abrenica, Victor Silayan and John James Uy, among many others.
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Celebrities Robi Domingo and volley star Gretchen Ho running the 21K |
- "Meanwhile, we're on hand at the finish line where a neon street party was held graced by celebrities Gretchen Ho, Robi Domingo,
Bianca Gonzalez, andPhil Younghusband."- from "Dela Cruz, Bacalan rule Rexona Run to Your Beat", published in the October 24, 2013 issue of Manila Standard Today.
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The new faces of TechnoMarine, Phil Younghusband, Heart Evangelista, Kiefer Ravena and Bianca Gonzalez |
- "The four Technomarine ambassadors are TV host Bianca Gonzalez, basketball player Kiefer Ravena, soccer player Phil Younghusband and actress Heart Evangelista" - from "Diamonds meet plastic in watches of ‘unconventional luxury’, published in the September 20, 2013 issue of the Philippine Daily Inquirer.
- "The celebrities will be led by the so-called 'Magnificent 7”—Richard Gomez, Lucy Torres, Ogie Alcasid, John Estrada, Rissa Mananquil-Trillo, Dingdong Dantes, and a “surprise guest” whom Ortiz will not name. Guest models include beauty queens Venus Raj and Shamcey Supsup, and actors Rayver Cruz and Daniel Matsunaga." - from "Randy Ortiz show could be the biggest for 2013" by Joselito O. Tolentino, published in the September 27, 2013 issue of the Philippine Daily Inquirer.
- "McDonald’s ambassadors Xian Lim and Jessy Mendiola, athletic brothers Jeron Teng and Jeric Teng gamely put on their running shoes to join the race. Others spotted during the McHappy Day Fun Run were Chesca Garcia-Kramer and kids Kendra and Scarlett, Dimples Romana and daughter Callie, and football players and brothers Anton and Armand del Rosario, along with McDonald’s commercial talents Einar Ingebrigtsen, Paulo “Kuya Pao” Pingol, Kenneth Cruz and Vince Ferraren." - from "The 2013 McHappy Day Fun Run – a successful and memorable day for families!", December 16, 2013
- "There were, among others, Cebu City Vice Mayor Mike Rama, who modeled for Anthony Nocom + Nike Golf; Waterfront’s own general manager Marco Protacio for Randy Ortiz + Folded & Hung; socialites Amparito Lhuillier, Elvira Luym, Margie Lhuillier and Teresin Mendezona, modeling, respectively, for Randy Ortiz + Folded & Hung, Cary Santiago + Folded & Hung and Arcy Gayatin + Technomarine. Aside from Santiago and Gayatin, Cebu’s fashion directory was also represented by six other designers: Philip Rodriguez (for Havaianas), Protacio Empaces (Nike Golf), Jun Escario (Speedo), Oj Hofer (Havaianas), Lord Maturan (Penshoppe) and Edwin Ao, who, with Manila’s James Reyes, created pocket collections for YOU magazine, which had its launch down South also last weekend. The show, directed by Jackie Aquino and hosted by 2bU! and Super’s Bianca Consunji and model Trishan Cuazo, also included other Manila fashion fixtures like Louis Claparols and Joey Samson (for Kipling), Lulu Tan Gan (Speedo) and Rhett Eala (Technomarine)." - from "Fitness.Fashion in the South", published in the November 14, 2008 issue of the Philippine Daily Inquirer.
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