GMA Network spends P250 million for the 2006 Asian Games and 2007 SEA Games coverage

MANILA, Philippines - Broadcast giant GMA Network, Inc. announced on April 18, 2006, the formal signing of a contract among the Network, the Philippine Olympic Committee (POC), and the Philippine Sports Commission (PSC) for the live airing of the 15th Asian Games in Doha, Qatar, from December 1 to 15, 2006, along with the 24th Southeast Asian Games in Nakhon Ratchasima, Thailand, scheduled for December 6 to 15, 2007. This strategic move underscores GMA's commitment to bolstering its sports broadcasting portfolio while simultaneously promoting Philippine athletes on a larger regional stage.

By aligning itself closely with significant sports events like the Asian Games and SEA Games, GMA Network not only showcases its dedication to sports but also aims to reignite viewer interest and excitement in competitive athletics. The Asian Games is a significant multi-sport event, featuring athletes from various countries across Asia, and offers a unique opportunity for the Philippines to display its athletic talent. The network has a long history of covering sports events, and this latest venture signals its intent to continue being a leader in this domain. 

It feels akin to a moment captured back in 1995, a year significant for GMA when the network was branded as a "rainbow satellite", encapsulating its vision of inclusivity and variety in programming. At that time, the network's slogan was "Where You Belong," which resonated with viewers seeking a sense of community and shared experience. The importance of this branding during the era was profound, particularly when GMA proudly served as the official network for Pope John Paul II's visit to the 10th World Youth Day from January 12 to 16, 1995. Such historic events added to the television network's credibility and emotional connection with its audience, showcasing its capability to handle national and international events with the gravitas they deserve.

As anticipation builds toward the live broadcasts, GMA and its sister network, QTV, will air the games live, marking a significant shift in its operational strategy to go 24 hours a day starting June 14, 2006. This expansion of broadcasting time not only allows GMA to engage with a more extensive audience but also aligns with the network's 56th anniversary celebrations. This strategic decision also reflects an understanding of the evolving media landscape, where round-the-clock coverage can create a more immersive experience for viewers keen to follow their favorite sports and athletes.

In a bid to raise awareness and support for the upcoming sports events, the station is allocating substantial resources toward airing the two regional sports meets, alongside the iconic Manny Pacquiao fights in 2006 and 2007. Pacquiao, a globally recognized fighter and a beloved sports figure in the Philippines, serves as a bridge that connects the sports network to the broader public. His bouts draw significant viewership, and pairing these high-stakes events with the Asian Games and SEA Games may very well enhance audience engagement across a variety of sports.

Moreover, GMA's commitment is further evidenced in its preparations for the upcoming broadcasts. The network plans to unveil the final release of banners and pins, along with official merchandise designed to build a sense of excitement and community among fans. Radio and television plugs promoting the coverage will be launched in August, strategically timed as part of the official 100-day countdown to the 24th Southeast Asian Games in Nakhon Ratchasima, Thailand. This well-timed promotional strategy aims to create sustained enthusiasm leading up to the events while fostering a collective Philippine identity among sports enthusiasts.

The SEA Games, being one of the most significant regional sporting events in Southeast Asia, holds particular importance for the Philippines. Hosting this event is both an opportunity and a challenge as the nation seeks to showcase its cultural pride and athletic prowess. GMA's extensive coverage will not just be a spectacle of sports; it will serve as a platform for showcasing Filipino hospitality and talent, potentially influencing future international events hosted in the country.

Engaging the viewer experience in innovative ways is also part of GMA's strategy. Incorporating interactive programming, social media engagement, and community involvement can create a rich tapestry of viewing experiences that resonate with younger audiences, allowing them to feel part of the events unfolding before them. Thus, GMA's preparations go beyond mere broadcasting; they extend to fostering a sense of belonging, pride, and unity among Filipinos, particularly amidst the competitive atmosphere of regional sporting events.

Ultimately, the decision by GMA Network to broadcast the Asian Games and SEA Games illustrates an understanding of the powerful role sports play in society, especially in a country where sports serve as a unifying force. By pouring resources into these events, GMA is not just investing in programming but also in building national pride, inspiring upcoming athletes, and fostering a sense of collective identity among Filipinos. As the countdown begins and excitement mounts, viewers can look forward to a remarkable celebration of sportsmanship that emphasizes hard work, dedication, and the relentless pursuit of excellence on the global stage.

GMA: The Official Network banner for the 2007 SEA Games

GMA: The Official Network pin for the 2007 SEA Games

PLDT, Jollibee, Unilever, PAGCOR, and PCSO are the sponsors of the television coverage of the two regional games.

The print ad reads:

"GMA and PAGCOR present “A Time for Heroes”It's a time for discipline and perseverance... A Time to rise above difficulty! It's a time to take pride in ourselves... and bear our triumphs with simple dignity!
It's a time for excellence, teamwork and self sacrifice... where our one goal is the greater good!
Watch the opening ceremonies of the 24th Southeast Asian Games on December 6, Thursday, 6:30PM on GMA-7 and QTV-11, VIA SATELLITE!!!
Replay of the Opening Ceremonies at 6 to 8:30 AM Friday"

The national hosts of the 24th Southeast Asian Games coverage on GMA-7 and QTV-11 are Mike Enriquez, Jessica Soho, Mel Tiangco, Jay Sonza, German Moreno, Angelique Lazo, Vicky Morales, Paolo Bediones, Tito Sotto, Ruth Cabal, Nelson Canlas, Arnold Clavio, Mickey Ferriols, Rovilson Fernandez, Pia Guanio, Rico Hizon, Carlo Ledesma, Izzy Lee, Jiggy Manicad, Ivan Mayrina, Benjie Paras, Miriam Quiambao, Lhar Santiago, Rhea Santos, Howie Severino, Connie Sison, Emil Sumangil, Valerie Tan, Jay Taruc, Raffy Tima, Victoria Tulad, Mariz Umali, Iya Villania, Ryan Agoncillo, KC Montero, Suzi Entrata, Kara David, Luchi Cruz-Valdes, Ninna Castro, Lyn Ching, Gin de Mesa, Margaux Salcedo, Melissa Gecolea, Arnell Ignacio, Susan Enriquez, Jimmy Gil, Lala Roque, Mark Salazar, Melo del Prado, Joel Reyes Zobel, Tisha Silang, Antoinette Taus, Francis Magalona, Dingdong Dantes, Martin Andanar, Butch Francisco, Vic Sotto, Joey de Leon, Cacai Velasquez, Janno Gibbs, The Eraserheads, Jaya, Michael V., Side A, Verni Varga, Ricky Lo, Lolit Solis, Rudy Fernandez, Bobby Nalzaro, Tek Ocampo, Noly Calvo, Jeja Rose Pornan-Simeon, Orly Mercado, Connie Angeles, Susan Valdez, Mildred Ortega, Gina de Venecia, Rose Clores, Nonoy Zuñiga, Jimmy Santos, Jose Mari Chan, and Dolphy. These hosts are situated in the vibrant atmosphere of Studio 2 of GMA Network Center and the Westside Studio of GMA Broadway Centrum. It is a testament to the station’s commitment to providing comprehensive coverage of significant national and regional events, showcasing the talents of both their seasoned news anchors and entertainment figures.

The excitement surrounding the Southeast Asian Games is palpable, as these hosts are not just familiar faces; they are cherished personalities who have become a part of the Filipino household. Their charisma, experience, and ability to engage the audience play a critical role in creating an enjoyable viewing experience for fans of the games. Each host brings a unique flair and perspective to the coverage, making it more relatable and enriching. From sports commentary to human-interest stories related to the athletes, they engage viewers with a variety of content that can inspire and unify audiences across the country.

The event itself encompasses a rich history of fostering camaraderie and competition among Southeast Asian nations, with athletic prowess on display in various disciplines. Each host will likely share insights and stories about the participating athletes, enhancing the audience's understanding of the hard work, dedication, and relentless spirit that goes into preparing for international competitions. As these hosts introduce different sports, viewers will feel a sense of pride and investment in the journeys of their national athletes.

In addition to their anchoring duties, many of these hosts will also delve into the cultural significance of the games. By highlighting the contributions of Filipino athletes to various sports and their achievements, they help forge a deeper connection between the sports community and the viewers. This is crucial, especially in a country where sports serve as a unifying force, bringing together people from diverse backgrounds and encouraging national pride. The hosts will take the opportunity to bridge the gap between sports and the broader cultural context, such as discussing the implications of athletic success on national identity or economic benefits through sports tourism.

Supporting the vibrant atmosphere of the games, the hosts will be clad in fashionable attire sourced from SM Department Store, with the men donning tuxedos and the women wearing beautifully tailored outfits. These wardrobe choices reflect not only the elegance of the event but also showcase local fashion. The garments worn by the hosts serve as an emblem of Filipino creativity and craftsmanship, showcasing the potential of local designers to an audience that spans the region. This connection to local industry emphasizes the cultural pride that is a key part of the Southeast Asian Games.

The arrangement for GMA's coverage also involves strategic planning in the technical aspects of broadcasting, ensuring that every moment of the games is captured with the utmost clarity and excitement. With live broadcasts taking place from two different locations—GMA Network Center and GMA Broadway Centrum— the teams involved will work tirelessly behind the scenes. This technical crew plays a vital role in making sure that viewers do not miss any action, employing cutting-edge technology to deliver seamless coverage, replays, and expert analysis during the games.

Social media will likely play a pivotal role in engaging with the audience throughout the duration of the games. The hosts are well-acquainted with leveraging various platforms to connect with viewers, providing real-time updates, interviews, and candid interactions with athletes and fans alike. This dual engagement through traditional broadcast media and digital platforms reflects the evolution of media consumption habits, accommodating a diverse range of viewer preferences. The involvement of younger hosts alongside seasoned veterans helps to attract a varied audience demographic, combining experience with a fresh approach.

Moreover, the spirit of the Southeast Asian Games is not just about competition; it embodies a celebration of sportsmanship, culture, and regional unity. It highlights collaboration and solidarity among participating nations, fostering goodwill and friendship. The hosts will take this opportunity to emphasize and report on the camaraderie displayed by athletes, transcending borders for the love of the sport. They will articulate the ethos of the games, which encourages mutual respect and understanding among diverse cultures.

In conclusion, the presence of such a diverse lineup of hosts for the national coverage of the 24th Southeast Asian Games on GMA-7 and QTV-11 reflects the station's commitment to delivering a comprehensive and entertaining experience. From their engaging narratives to the insightful commentary provided, these hosts will undoubtedly enhance the viewing experience. They embody the spirit of the games while encouraging viewers to rally behind their athletes as they compete on the regional stage. This event represents not just a showcase of athletic talent, but also a profound opportunity to unite the nation in celebration of its culture and sporting achievements.

Arnold Clavio and Jessica Soho anchored the papal visit coverage in January 1995 and January 2015.

GMA's 1992 logo without the words "Rainbow Satellite"

This TVB News Microphone Graphic is used for TVB News reporters, while the GMA’s 1992 logo without the words "Rainbow Satellite" is used in white and black tuxedos.

Vintage HK-TVB News logo

GMA broadcasts on 122 analog free-to-air television stations all over the Philippines, and it airs live simulcasts nationwide via the GMA Rainbow Satellite.

Luzon

• GMA-7 Manila
• TV-7 Batanes
• TV-5 Laoag
• TV-48 Vigan
• TV-7 Abra
• TV-11 La Union
• TV-7 Tuguegarao
• TV-13 Aparri
• TV-30 Apayao
• TV-9 Kalinga
• TV-5 Mountain Province
• TV-7 Santiago, Isabela
• TV-13 Cauayan, Isabela
• TV-21 Ilagan, Isabela
• TV-5 Bayombong
• TV-12 Quirino
• TV-10 Baguio
• TV-10 Dagupan
• TV-5 Baler
• TV-7 Cabanatuan
• TV-35 Llanera
• TV-10 Olongapo
• TV-5 Botolan
• TV-14 Iba
• TV-10 Pampanga
• TV-48 Tarlac
• TV-3 Bagac
• TV-27 Balanga
• TV-30 Angat
• TV-46 Malolos
• TV-26 Obando
• TV-12 Batangas
• TV-26 Tagaytay
• TV-15 Lucena
• TV-48 Patnanungan
• TV-23 Calamba
• TV-26 San Pablo
• TV-44 Jalajala, Rizal
• TV-13 Occidental Mindoro
• TV-11 Bongabong, Oriental Mindoro
• TV-13 Boac, Marinduque
• TV-5 Santa Cruz, Marinduque
• TV-10 Torrijos, Marinduque
• TV-12 Puerto Princesa, Palawan
• TV-6 Brooke’s Point, Palawan
• TV-8 Coron, Palawan
• TV-17 Cuyo, Palawan
• TV-13 Balabac, Palawan
• TV-7 Romblon
• TV-7 Masbate
• TV-7 Naga
• TV-8 Malilipot
• TV-12 Legazpi
• TV-13 Catanduanes
• TV-2 Sorsogon
• TV-8 Daet

Visayas

• TV-5 Calbayog
• TV-9 Catarman
• TV-11 Catubig
• TV-13 Catbalogan
• TV-8 Borongan
• TV-35 Naval, Biliran
• TV-10 Tacloban
• TV-12 Ormoc
• TV-10 Capoocan, Leyte
• TV-12 Isabel, Leyte
• TV-44 Maasin
• TV-2 Kalibo
• TV-35 Malay, Aklan
• TV-12 San Jose, Antique
• TV-35 Culasi, Antique
• TV-5 Roxas
• TV-6 Iloilo
• TV-9 Guimaras
• TV-13 Bacolod
• TV-23 Bais
• TV-5 Cadiz
• TV-30 Murcia, Negros Occidental
• TV-7 Cebu
• TV-26 Bogo
• TV-11 Samboan
• TV-11 Bohol
• TV-5 Dumaguete
• TV-11 Guihulngan
• TV-48 Siquijor
• TV-10 Sipalay

Mindanao

• TV-41 Mambajao
• TV-35 Cagayan de Oro
• TV-30 Gingoog
• TV-12 Bukidnon
• TV-4 Dipolog
• TV-34 Oroquieta
• TV-5 Ozamiz
• TV-3 Pagadian
• TV-11 Iligan
• TV-26 Butuan
• TV-10 Surigao
• TV-2 Tandag
• TV-35 Bislig
• TV-3 Prosperidad, Agusan del Sur
• TV-5 Davao
• TV-44 Tagum
• TV-35 Panabo
• TV-3 Digos
• TV-13 Malita
• TV-21 Baganga
• TV-48 Mati
• TV-30 Nabunturan
• TV-6 Kidapawan
• TV-12 Cotabato
• TV-13 Marawi
• TV-8 General Santos
• TV-13 Koronadal
• TV-30 Tacurong
• TV-2 Ipil
• TV-30 Imelda, Zamboanga Sibugay
• TV-9 Zamboanga
• TV-12 Jolo
• TV-44 Tawi-Tawi