ABS-CBN maintains ratings lead in August

ABS-CBN Corp. maintained its majority hold of the national television audience for the month of August, while rival GMA Network, Inc. claimed the lead in Urban Luzon, citing different ratings providers.

The Lopez-led media firm said in a statement yesterday it tallied a 45% audience share in national television ratings last month, besting GMA which had 31%, based on data from Kantar Media which evaluated 2,610 urban and rural households.

ABS-CBN also claimed dominance in Metro Manila, saying it recorded a television audience rating of 41% against GMA’s 25%, and in Mega Manila where it had a rating of 36% versus GMA’s 31%.

In terms of island group, ABS-CBN said it topped all regions, with a 41% audience share in Total Luzon against GMA’s 34%; a share of 55% in Total Visayas versus GMA’s 24%; and 52% in Total Mindanao beating GMA’s 28%.

Nine ABS-CBN shows occupied the top 10 most-watched programs in August with “FPJ’s Ang Probinsyano” keeping its number 1 spot with 35.8 percent ratings.

ABS-CBN also claimed lead in the noontime segment with its “It’s Showtime” which, ABS-CBN said, had regained the top slot from “Eat Bulaga,” which airs on GMA.

ABS-CBN said “It’s Showtime” had an audience share of 34.2 percent against “Eat Bulaga”’s 31.2 percent.

Returning reality-talent show “The Voice Kids,” “The General's Daughter,” the recently concluded drama series “Sino ang Maysala?: Mea Culpa” and “Hiwaga ng Kambat,” “Maalaala Mo Kaya,” the recently-concluded “Pinoy Big Brother: Otso,” the returning “I Can See Your Voice,” “Gandang Gabi Vice,” “Tonight with Boy Abunda,” “Bandila,” “TV Patrol,” “Home Sweetie Home: Extra Sweet,” “Rated K,” “Nang Ngumiti ang Langit,” “Kadenang Ginto,” “Los Bastardos,” “Minute to Win It: Last Man Standing” and new drama series “The Killer Bride” were also part of the top 10, data showed.

But GMA challenged the ratings in a separate statement, saying it kept a 31.8% total day people audience share in Urban Luzon for August, besting its rival ABS-CBN which had a 31.7% share.

GMA based its report from findings of Nielsen TV Audience Measurement last month, where the ratings from Aug. 25 to 31 were based on overnight data.

On ratings based on time slot, ABS-CBN again claimed the lead across-the-board. It reported a 48% rating during primetime against GMA’s 31%; 39% in the morning slot versus GMA’s 29%; 46% in noontime versus GMA’s 32%; and 47% in the afternoon to beat GMA’s 33%.

GMA, citing Nielsen, however said it was the dominant network in the afternoon block with a 33.3% rating against ABS-CBN’s 32.2%, and in the evening block with a 33.9% rating versus ABS-CBN’s 33.4%.

Cementing its spot as the highest-rating show in Urban Luzon's top programs list was Kapuso Mo, Jessica Soho (KMJS). The award-winning magazine program likewise ranked number one in National Urban Philippines.

Joining KMJS as the Network’s ratings drivers for the month were “24 Oras,” “Sahaya,” “Magpakailanman,” “Studio 7,” “Daddy's Gurl,” “Pepito Manaloto,” “Daig Kayo ng Lola Ko,” “StarStruck” and “The Better Woman.”

Completing the list of most-watched Kapuso shows were “Love You Two,” “Bubble Gang,” “Saksi,” “Amazing Earth,” “The Boobay and Tekla Show,” “Eat Bulaga,” “24 Oras Weekend,” “Hanggang sa Dulo ng Buhay Ko,” “Tadhana,” “Bihag,” “Prima Donnas,” “Dahil sa Pag-ibig,” “Wish Ko Lang” and “Imbestigador.”

Both companies posted an increase in earnings in the first semester, with ABS-CBN reporting an 83% jump in attributable net income to P1.55 billion, and GMA saying its attributable earnings rose 10% to P1.34 billion. — Denise A. Valdez

https://www.bworldonline.com/abs-cbn-maintains-ratings-lead-in-august/