TV rivals claim lead in viewership ratings

ABS-CBN Corp. announced a lead in nationwide ratings while main rival GMA Network Inc. ruled in key urban areas for the month of May.

In a statement on Tuesday, ABS-CBN, which uses data from Kantar Media, said it cornered a nationwide average audience share of 44 percent against GMA’s 31 percent.

The Kapamilya network’s leadership in ratings is evident in its programs that have consistently topped the list of most watched shows nationwide, with FPJ’s Ang Probinsyano (37%) keeping its claim as the number one program that Filipinos watch and It’s Showtime (36.5%). Angel Locsin’s action-packed The General’s Daughter (31.2%) followed closely on the second spot.

Search for the Idol Philippines (28.8%) kept its throne as the top-of-mind weekend show nationwide, followed by ABS-CBN’s flagship newscast TV Patrol that brought relevant news last month for its Halalan 2019 coverage.

Completing the top 10 are Sino ang May Sala? Mea Culpa, Pinoy Big Brother: Otso, Tonight with Boy Abunda, Bandila, Maalaala Mo Kaya, Rated K, Gandang Gabi Vice, Umagang Kay Ganda, Magandang Buhay, Nang Ngumiti ang Langit, Kadenang Ginto, Los Bastardos, Minute to Win It: Last Man Standing, Hiwaga ng Kambat and Home Sweetie Home: Extra Sweet.

GMA, using data from Nielsen TV Audience Measurement, said it got an average total day people audience share of 36.3 percent, beating ABS-CBN’s 30.7 percent in urban Luzon, which accounted for 72 percent of all urban TV viewers in the country.

In its statement, ABS-CBN said it was ahead of its rival in certain urban areas around the country.

For Metro Manila, ABS-CBN claimed a 42-percent lead against GMA’s 24 percent while in mega Manila, it won 36 percent against GMA’s 31 percent. ABS-CBN said it was also ahead in total Luzon, total Visayas and total Mindanao.

GMA said it continued to lead across the morning, afternoon and evening blocks. The network said ratings were also bolstered by its coverage of the midterm elections last month.

Kapuso shows likewise ruled the list of top-rating programs in Urban Luzon for the month of May with “Kapuso Mo, Jessica Soho (KMJS)” again securing the number one spot. The award-winning magazine show similarly remained as the most watched program in National Urban Philippines.

KMJS was followed by Sahaya, Magpakailanman, 24 Oras, Kara Mia, Daddy’s Gurl, Pepito Manaloto, Love You Two, Studio 7 and Daig Kayo ng Lola Ko.

Completing the list were Eat Bulaga, Amazing Earth, The Crown Princess, The Boobay and Tekla Show, Unang Hirit, Dragon Lady, Tadhana, Wish Ko Lang, Imbestigador, Bubble Gang, Saksi, Wowowin, Bihag, Inagaw na Bituin, Dahil sa Pag-ibig, Are You Human? and 24 Oras Weekend.

GMA Network also maintained its dominance in Mega Manila, which accounts for 60 percent of all urban viewers in the country.

Based on official data from May 1 to 25, GMA registered an average total day people audience share of 38 percent outscoring ABS-CBN’s 27.8 percent. In the list of top-rating programs in Mega Manila, 22 out of the top 30 shows were from GMA.

Meanwhile, GMA Network’s “Eleksyon 2019: The GMA News and Public Affairs Special Coverage” was the top news source during the 2019 Midterm Elections. Overall, the Kapuso Network’s special coverage from May 13 to 14 recorded an average people rating of 3.2 percent in the National Urban Television Audience Measurement (NUTAM), winning against ABS-CBN’s Halalan 2019, which only got 2.8 percent.

Nielsen TV Audience Measurement’s client pool covers a total of 32 clients/subscribers consisting of six local TV networks including ABS-CBN, TV5, Aksyon TV and CNN Philippines apart from its regional clients.

Kantar Media is a multinational market research group that specializes in audience measurement in more than 80 countries. ABS-CBN said Kantar had 26 TV networks, ad agencies and panregional networks subscribing to its ratings services.

https://business.inquirer.net/271991/tv-rivals-claim-lead-in-viewership-ratings