ABS-CBN claims nationwide lead; GMA secures NCR

MEDIA titans ABS-CBN Corp. and GMA Network Inc. on Tuesday continued to assert their dominance over the Philippine broadcast industry as their ratings war raged on last month.

While the Lopez-led network claimed leadership in nationwide ratings, GMA only highlighted its performance in Urban Luzon and Mega Manila.

In a statement, ABS-CBN said data from Kantar Media, which has a nationwide panel size of 2,610 urban and rural homes, showed that it remained the country’s leading network in May with a 44-percent average audience share, higher than GMA’s 31 percent.

The Kapamilya network also said it recorded an audience share of 42 percent in Metro Manila, against GMA’s 24 percent; 36 percent in Mega Manila versus its rival’s 31 percent; 39 percent in

Total Luzon versus the competitor’s 34 percent; 53 percent in Total Visayas, compared with GMA’s 25 percent; 51 percent in Total Mindanao, almost double GMA’s 28 percent.

The Kapamilya network’s leadership in ratings is evident in its programs that have consistently topped the list of most watched shows nationwide, with FPJ’s Ang Probinsyano (37%) keeping its claim as the number one program that Filipinos watch and It’s Showtime (36.5%). Angel Locsin’s action-packed The General’s Daughter (31.2%) followed closely on the second spot.

Search for the Idol Philippines (28.8%) kept its throne as the top-of-mind weekend show nationwide, followed by ABS-CBN’s flagship newscast TV Patrol that brought relevant news last month for its Halalan 2019 coverage.

Completing the top 10 are Sino ang May Sala?, Pinoy Big Brother: Otso, Tonight with Boy Abunda, Bandila, Maalaala Mo Kaya, Ipaglaban Mo, Kadenang Ginto, Los Bastardos, Minute to Win It: Last Man Standing, Hiwaga ng Kambat and Home Sweetie Home: Extra Sweet.

GMA, on the other hand, said in a separate statement that a report from Nielsen TV showed that it secured the lead last month.

The Kapuso network generated an average total day people audience share of 36.3 percent in Urban Luzon last month, against ABS-CBN’s 30.7 percent.

In Mega Manila, which GMA claimed to hold 60 percent of all urban viewers in the Philippines, it defeated ABS-CBN with a total day average people audience share of 38 percent, versus its rival’s 27.8 percent.

Kapuso shows likewise ruled the list of top-rating programs in Urban Luzon for the month of May with Kapuso Mo, Jessica Soho (KMJS) again securing the number one spot. The award-winning magazine show similarly remained as the most watched program in National Urban Philippines.

KMJS was followed by Sahaya, Magpakailanman, 24 Oras, Kara Mia, Daddy’s Gurl, Pepito Manaloto, Love You Two, Studio 7, and Daig Kayo ng Lola Ko.

Completing the list were Eat Bulaga, Amazing Earth, The Crown Princess, The Boobay and Tekla Show, Dragon Lady, Tadhana, Wish Ko Lang, Imbestigador, Bubble Gang, Saksi, Wowowin, Bihag, Inagaw na Bituin, Dahil sa Pag-ibig, Are You Human? and 24 Oras Weekend.

GMA Network also maintained its dominance in Mega Manila, which accounts for 60 percent of all urban viewers in the country.

Based on official data from May 1 to 25, GMA registered an average total day people audience share of 38 percent outscoring ABS-CBN’s 27.8 percent. In the list of top-rating programs in Mega Manila, 22 out of the top 30 shows were from GMA.

Meanwhile, GMA Network’s “Eleksyon 2019: The GMA News and Public Affairs Special Coverage” was the top news source during the 2019 Midterm Elections. Overall, the Kapuso Network’s special coverage from May 13 to 14 recorded an average people rating of 3.2 percent in the National Urban Television Audience Measurement (NUTAM), winning against ABS-CBN’s Halalan 2019, which only got 2.8 percent.

Shares of ABS-CBN and GMA traded to nearly flat, closing at P18.36 and P5.39 apiece, respectively, on Tuesday.

https://www.manilatimes.net/abs-cbn-claims-nationwide-lead-gma-secures-ncr/564709/